Athletic Tapes Market Examination Features Role of Leading Manufacturers to Motivate

Demand for athletic tapes continues to be driven by their applications in injury prevention and management. In addition to their use as a preventive measure for injury reduction in collision sports, athletic tapes are also used to manage chronic injuries such as tibial stress syndrome. Use of athletic tapes for maintaining the posture and balance while playing a sport is another key factor driving the growth of the athletic tapes market globally.

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Empirical Evidence on Benefits of Kinesiology Tapes Can Open Up Sizeable Opportunities

Interest in kinesiology tapes piqued as athletes from around the globe have sported it while participating in prestigious international tournaments. Although the jury is still out on the empirical evidence linking kinesiology tape with improved performance, adoption continues to be driven by positive word-of-mouth. The kinesiology tape is usually applied to injuries affecting ankles, shoulders, back, and hands.

Although positive word-of-mouth has helped boost sales of athletic tapes, ambiguities about their actual benefits persist. According to an independent study published in the Sports Medicine, taping can only have a “beneficial role” in the improving the strength and range of motion. The report also suggested that further independent studies should be used for confirming the findings. Considering the market scenario, the demand for kinesiology and other athletic tapes can receive an impetus if conclusive and empirical studies demonstrate their benefits for injury prevention and rehabilitation.

Kinesiology tapes outsell both elastic adhesive bandages and zinc oxide tapes, owing to their numerous advantages. Kinesiology tapes currently account for over 50% revenue share of the market, and demand is likely to remain steady over the course of the forecast period. Conventional athletic tapes including zinc oxide and elastic adhesive bandages are waning in demand as they restrict the amount of an area that can move. In contrast, kinesiology tapes facilitate movement, ensuring the performance of the sportsperson is not compromised.

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Although athletic tapes are available at modern trade channels, e-commerce, direct-to-customer channel, and some drug stores, sporting goods stores remain the preferred sales channel for end-users. Availability of a wide range of affordable and aesthetically pleasing athletic tapes at sporting goods stores continues to be a key factor driving demand.

Athletic tape sales through third-party online channels have emerged as a growing trend, with many leading manufacturers tying up with e-commerce portals to target last mile consumers. The availability of athletic tapes in tier II and suburban areas where supermarkets and sporting goods stores are lacking can be attributed to the growing popularity of online channels. Sans any physical presence, leading athletic tape manufacturers are now able to penetrate into markets that were once considered off-limits. It is highly likely that online sales will continue to be a lucrative sales channel during the assessment period.

Visibility Factor Remains Important for Manufacturers

Key participants in the athletic tapes market are focusing on improving product visibility by aligning with sports and tournaments where they expect hundreds of thousands of eyeballs. KT Sports, a key market participant, has frequently tied up with local and international teams to increase product visibility. The type of sport to tie-up with is also of paramount importance, as the visibility of the product varies from sport to sport.

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Rotavators Market: Hydraulic Rotavotors to Rack Up almost USD 2,000 Million Revenue by 2026-end

Rotary tillage machine that is used in soil-bed preparation and weed control in fruit gardening agriculture and arable land has immense capacity for cutting and mixing to topsoil preparing the seedbed directly. The manufacturing errors can be minimized and design can be optimized through optimization and components design analysis. Accordingly, designers are looking to optimize design of tillage tool through weight and cost reduction and enhancing field performance to high weed removal efficiency.

Roatavator tiller is being prevalently used to prepare land for sowing seeds, in mixing manure or fertilizer into soil, breaking up and renovating pastures for crushing clods, and obliterating weeds. In addition, rotavator is an apt mean of transmitting engine power directly to the soil without significant decrease in transmission n power loss and wheel slip. As such, rotavator is the apt use for cash crop farmers who require to bury crop residues quickly.

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According to the study, hydraulic rotavotors are anticipated to rack up almost USD 2,000 million revenue by 2026-end. Hydraulic rotavotors have been popular for efficiency in transmitting power. The ease and accuracy of control with the use of simple levers and push buttons simplifies the work of operator. Manufacturers are vying to integrate user-friendly control systems in hydraulic rotavators to adjust ground speed, making it easy and effective. In addition, tractor mounted rotavators have grown in popularity which could be associated to reduction of operational cost.

Over 265,000 units of 40 to 47 HP tractors are anticipated to be sold by 2026-end. 40 to 47 HP tractors are regarded apt for intricate farming tasks along with possessing capability of attaching different equipment to aid farmers. Meanwhile, manufacturers are using novel materials and process to develop blades for rotavator. When it comes to containing the extent of pulverization, manufacturers are providing adjustable rotating tines and shield.

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Rotavators Market: Overview

The report offers a robust assessment on the rotavators market underpinned by quantitative and qualitative analysis. In addition, the report focuses on the dynamics of the market that have significant influence on the development of the Rotavators market, elucidating drivers, trends, opportunities and restraints. The report focuses on the segmentation of the market to provide a deep dive assessment of the market.

The report incorporates executive summary and overview section that presents a robust assessment on the rotavators market. Moreover, the report in the market overview section sheds light on PESTLE analysis to offer comprehensive analysis on the market. Further, the overview section further throws light on Porters’ Five Force analysis which will aid in assessing competitive landscape with respect to rotavators market. The report also delves into investment feasible index, pricing analysis and trade analysis which will provide 360 degree view of the rotavators market.

The report is propelled by painstaking research conducted to offer a deep dive analysis. Primary research and secondary research have been applied to offer a judicious insights on rotavators market. The report is underpinned by primary research, incorporating veracious review from experts, telephonic interview, genuine views from seasoned analyst and surveys. Meanwhile, the secondary research encompasses EC filing, Factiva, trade journals and resourceful database. Additionally, the report shed light on absolute dollar opportunity analysis and Y-o-Y projections.

Rotavators Market: Competitive Landscape

The coherent analysis of competitive scenario of the rotavators market is backed up by the Porters’ Five Force Analysis. Further, the Porters’ Five Force Analysis focuses on feasible strategies of the pertinent players in the rotavators market. Additionally, the report also elucidates SWOT analysis, company profile, product portfolio, recent development, company profile, key differentiation and annual revenue.

Stand Up Paddle Board Market Investigation Discusses Regional Revenue Share

Stand up paddle (SUP) boarding industry will continue to march progressively forward, driven by new developments and technologies coming thick and fast. The Outdoor Industry Association stated that over 3 Mn individuals participated in the sport in North America and Latin America combined. Stand up paddle board manufacturers are responding accordingly, while the industry rides high on the barreling wave of enthusiasm.

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Recent studies have demonstrated that early adopters who purchase high-performance, expensive gear are gradually giving way to popular consumers at low-price point. As the paddle boarding industry matures, young paddlers with moderate income are foraying the market in large numbers, which in turn will lead the industry to perceive downward pressure regarding price points.

Fact.MR’s new analytical report envisages the global stand up paddle board market to record a notable 11.9% value CAGR between the period of forecast 2018 and 2028.

Stand Up Paddle Board Manufacturers taking User-Friendly Hands On Approach for Boosting Sales

With rapid progress in stand up paddle board developments, product designers and manufacturers are currently taking a “user-friendly hand-on” approach, in a bid to bring novel products designed specifically for novice end consumers. This is further expected to facilitate accessibility of consumers to the sport. This is unlike the trend in the past, wherein watersports such as windsurfing illustrated a robust decline on account of product developments focused toward elite users.

Progression of carbon materials with high young’s modulus has been complementing the development of lighter yet stiffer racing stand up paddle boards. Technology advancement is gaining greater emphasis as the industry matures, and brands are discovering and incorporating stand up paddle board-specific materials, such as the Red Paddle Co.’s MSL technology.

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Tradeshow Endorsements by Sports Associations to Augur Well for SUP Board Sales

According to analysis of the report on the brands operating in the stand up paddle board market, the ongoing trend of high accessibility of boards to entry-level participants, and increased focus on gear will continue to augment the market’s growth. Increased momentum of high-performance stand up paddle boards with the option of flex, which are becoming a vital part of the equipment, is a key implication of enthusiasts’ focus toward gear.

Leading sports associations are taking efforts toward enhancing the popularity of SUP boarding, by endorsing trade shows. For example, the SUP Industry Association (SUPIA) in the U.S. endorses two annual shows of Surf Expo in Orlando and the Summer Market of Outdoor Retailer in Salt Lake City. Additionally, in Europe, Germany’s Paddle Expo has been gaining immense momentum since the recent past, and is currently on the cusp of becoming the leading SUP Tradeshow in the region. Such endorsements will result in increased participation in the sport, thereby boding well for stand up paddle board sales.

The stand up paddle boarding industry is no more at its infancy stage, as it perceives robust growth benefitting from past watersports industries’ insights regarding imperativeness of foresight. A lengthy & bright future is associated with the SUP industry, with experience players sharing a common agenda of ensuring every new participant leaves with positive experience. This will significantly influence participation in the sport, and fuel sales of stand up paddle board in the near future.

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Squash Rackets Market Forecast Reveals Growth Opportunities Highlighting 3.7% CAGR during 2018-2028

The squash racket industry will continue to move forward at a steady rate, driven by new technologies and developments in design and performance of squash rackets. World Squash Federation and Professional Squash Association (PSA) and national federations have endorsed the World Squash Day to encourage clubs to open doors to attract and introduce more participants to the game, squash being rated as one of the healthiest sports.

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A new study by Fact.MR reveals that the squash rackets market is projected to expand at a value CAGR of 3.7% throughout the period of assessment, 2018-2028.

Squash Gains Momentum – Motivation for Racket Manufacturers

Steady acceptance of squash worldwide can be traced back in 1998, when it was featured at the multi-sport events conducted by Asian Games and Commonwealth Games. Squash associations having lobbied for long years for the sport to be accepted into Olympic Games, the inclusion of this sport in recent times has raised its popularity worldwide, the sport being played for leisure and from a professional point of view. Possible inclusion of squash in the 2020 Tokyo Olympics and 2024 Olympics along with other games has pushed the fame of the sport.

Gaining momentum of the sport has motivated manufacturers in producing enhanced professional squash rackets coupled with a steady increase in demand for rackets from both amateurs and professionals alike has substantially fuelled the sales volume of squash rackets since the past few years and the status quo is expected to continue over the forecast period.

Trending Eco friendliness Sustaining Growth

Given the growing importance of environment protection and trending eco-friendly products adoption, squash racket manufacturing has taken a new turn towards using eco-friendly material. Organic, recycled plastic material and water based adhesives are substituting the traditional synthetic rubber, leather, nylon, polyurethane and others as raw materials used in manufacturing of squash rackets. Thermoplastic elastomer – a newly developed and an advanced nontoxic material – is witnessing increased demand and used in manufacturing eco-friendly squash rackets. Several squash federations and associations are largely involved in environmental improvements and are established as eco-operators.

In alignment with this fact, key participants are producing rackets that use only 15 to 20 percent chemicals as compared to traditional rackets, the main aim being reducing the volume of disposed plastic. The use of eco-friendly material in manufacturing rackets is expected to significantly influence the growth of the squash racket market.

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Light Weight to Complement Expansion

Pervasiveness of light weight squash rackets continues to contribute to the overall demand for the product, preference particularly observed among squash professionals. Light weight of squash rackets enable better performance in terms of speed and swing owing to enhanced flexibility along with strength. Carbon fiber – that provides superior strength to weight ratio – has replaced wood, steel and metal in manufacturing of squash rackets. Moreover, application of nanotechnology in squash rackets in order to reduce weight, enhance strength and stiffness, increase abrasion resistance and reduce friction with a view to enhance performance and durability has pushed the use of light weight squash rackets, consequently aiding the growth of the squash rackets market.

Key Participants

In a bid to gain firm foothold, participants involved in the manufacturing of squash rackets have differentiated their products in terms of technology, design and performance. Dunlop Sports uses the sonic core technology that reduces frame vibrations enhancing racket control. In addition, it has incorporated premium silicone based EVA material at vital points in the racket frame which offers high rebound properties and elasticity. On the other hand, Wilson Sporting Goods Company has started the Green Initiative in view of implementing environment friendly material across its squash racket product portfolio.

The report on squash rackets market includes business analysis and product portfolio and developments of key participants involved in the manufacturing of squash rackets. Wilson Sporting Goods Company, Dunlop Sports, Prince Global Sports, Tecnifibre, Amer Sports and One Strings are few of the key stakeholders operating in the squash rackets market.

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About Fact.MR
Fact.MR is a fast-growing market research firm that offers the most comprehensive suite of syndicated and customized market insights reports. We believe transformative intelligence can educate and inspire businesses to make smarter decisions. We know the limitations of the one-size-fits-all approach; that's why we publish multi-industry global, regional, and country-specific research reports.

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Asia Pacific excluding Japan (APEJ): A Lucrative Market for Seed Drill Machines

To entail ergonomic capabilities mimicking advances in agriculture mechanization on the back of exponentially growing population and high demands in global consumption patterns, adoption of advanced farm equipment are estimated to ingrain substantial growth in seed drill machines market owing to diverse advantages such as quick and hassle free seed sowing expeditions, promising superlative functional outcome such as uniform distance between two rows besides adequate nutritional distribution amongst sown seeds. Advanced functions of seed drill functions allows time efficiency and fills the gaps of traditional hand mounted and animal based equipment. Besides technological innovations, favorable subsidies presented to farmers allowing ownership of high end farm equipment further encourage rampant adoption and subsequent growth in seed drill machines market.

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Despite an optimistic growth outlook in seed drill machine market, limitations persist encompassing multispeed sowing for mixed variants, thereby limiting adoption. Manufacturers therefore are integrating resources to ensure high speed sowing of diverse seed types at varying quantities, enabled by improved metering system to determine seed metering. Most sought after designing options to leverage multi seed sowing is characterized by popular cup and cone designs. Additionally, besides superlative capabilities absolute power efficiency and low maintenance obligations are other critical functions besides user convenience and easy installation that ensure large scale adoption.

Lack of skilled farm labors and stupendous demands for agricultural produce, countries across developing economies have emerged as forerunners in adoption of advanced seed drill machines. However, the market continues to be significantly challenged by consumer tendency to attain seed drill machines on lease or rent, thus manifesting poor purchase conversions. Backed by a steadily growing population and corresponding uptick in consumer demands for food, APAC likely to hold competitive advantage as the fastest growing regional market in seed drill machines market.

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Seed Drill Machines Market: Overview

The seed drill machines market has been assessed at length to conclude definitive workable insights on market performance for the forecast tenure 2017-26. The report is an illustrative handbook of diverse market developments encompassing an overview of quintessential highlights such as macro and microeconomic determinants that maneuver market growth, also lending viable inputs on other concurrent factors that set the course of events for future growth trajectory in seed drill machines market.

The report is poised to equip readers with reliable details on market developments, in the ambit of competitive foresight and cues on market entry barriers. Based on such decisive insights, aspiring entrants as well as established players in seed drill machines space can employ lucrative investment discretion to ascertain sustainable revenue pools amidst staggering competition. To provide readers with superlative understanding, the report is systematically clustered into coherent chapters. A dedicated chapter on market segmentation has been pinned in the trailing sections of the report to include veritable details on segments’ historic as well as upcoming growth estimations. Further in the course of the report readers are also enlightened about regional assessment of pivotal factors.

Seed Drill Machines Market: Competition Landscape

This section of the report offers a detailed section on key contributors in seed drill machines market. A dashboard view of each of the mentioned profiles complete with detailed insights on their respective SWOT analysis along with detailed assessment of their product portfolio, market contribution, as well as recent developments have been slated to aid readers’ understanding about the competition spectrum.