Air Sealing – Effective Alternative to Cool Roof Coating

A new Fact.MR study foresees promising growth prospects for the cool roof coating market, with a volume increase in 2018 over 2017 estimated at nearly 39,000 MT. Cool roof coatings have emerged as effective remedy to urbanization challenges, with elevating energy demand and scorching temperatures across tropical and subtropical regions. Additionally, cool roof coatings significantly aid in offsetting strain on electric grids owing to increasing demand for cooling and air conditioning abreast rising living standards.

Elastomeric plastic has traditionally reigned supreme among roofing materials in the cool roof coating market. Over 6 in 10 MT of cool roof coatings seek demand from these roofing materials, with global sales estimated at over 400,000 MT in 2018. Relative superiority of elastomeric plastic in terms of performance over its counterparts, such as tiles and metals, continues to underpin its supremacy in the cool roof coating market.

After reading the cool roof coating market report, readers get insight into:

• Major drivers and restraining factors, opportunities and challenges, and the competitive landscape


• New, promising avenues in key regions


• New revenue streams for all players in emerging markets


• Focus and changing role of various regulatory agencies in bolstering new opportunities in various regions


• Demand and uptake patterns in key industries of the cool roof coating market


• New research and development projects in new technologies in key regional markets


• Changing revenue share and size of key product segments during the forecast period


• Technologies and business models with disruptive potential

Gains Remain Relatively Larger from Low-Sloped Roofs

Fact.MR study estimates cool roof coating sales for low-sloped roofs to exceed 395,000 MT in 2018. Low-sloped roofs are a common visual in industrial and commercial buildings, and as construction activities in these sectors continue on an upward spiral alongside urbanization, demand for cool roof coatings for low-sloped roofs will remain significant. Additionally, implementation of regulations for roofing materials and green building codes apropos industrial and commercial structures have led to higher demand for cool roof coatings as a result.

“Steep-sloped roofs are majorly observed in individual homes, particularly in countries with high snowfall and rainfall. Lower maintenance required in these in light of their structural advantage has resulted in comparatively lower penetration of cool roof coatings than in low-sloped roofs. However, the advent of advanced techniques and quick-drying colored coatings have attracted various consumers to use cool roof coatings, to curtail expenditure on energy in summers,” says a lead analyst at Fact.MR.

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The cool roof coating market report offers assessment of prevailing opportunities in various regions and evaluates their shares of revenue by the end of different years of the assessment period. Key regions covered comprise:

• North America


• Latin America


• Western Europe


• Eastern Europe


• MEA

The evaluation of the competitive landscape in the cool roof coating market covers the profile of the following top players:

• Sherwin Williams


• Valspar Corporation


• Monarch Industries


• GAF Materials


• Nutech Paints


• Nippon Paints


• DowDupont


• PPG Industries Inc


• Akzo Nobel


• Sika AG


• Asian Paints Ltd.


• BASF SE


• National Coating Corporation


• Kansai Paints Co. Ltd

Pivotal Role of Cool Roof Coatings in Urban Resilience

As impacts of climate change become increasingly visible, investment in sustainable technologies have spurred worldwide for improving resilience of cities. Application of cool roof coating to complement a building structure’s environmental performance along with installations of solar panels continues to gain high focus among prominent cities across the globe. Several cool roof programs by local authorities worldwide such as Eco-Incentive Roof Program (Toronto), and NYC Cool Roofs, have further created significant demand for cool roof coating in the recent past.

Cool roof coating have gained paramount importance as a key solution to reduce urban heat island effect, combat climate change, and improve the air quality. Reduction in peak load on electric grids that leads to increased energy access, and enhanced community resilience to high temperatures are key benefits of cool roof coating, which continue to uphold its market growth.

The cool roof coating market is primarily characterized by the presence of multinational companies, which have robust distribution channels and higher brand visibility. Fact.MR’s study states that these players collectively account for over one-fourth share of the cool roof coating market. However, majority share of the cool roof coating market, over 50% is expected to remain hinged collectively at the cluster of Tier 2 players.

The regional players, such as GAF Materials Corporation, and Nippon Paint Holdings Co. Ltd., have established presence in emerging markets such as Asia-Pacific, as the region hold significant latent opportunities for the industry. China remains the most lucrative country for sales of cool roof coatings, with global sales estimated at nearly 220,000 MT in 2018.

To expand the understanding of opportunities in the global cool roof coating market report looks at close quarters into the opportunities and new avenues in following key segments:

• Elastomeric plastic


• Tiles


• Metals

In addition to understanding the demand patterns of various end users, the report on the cool roof coating market also enumerates trends expected to attract investments by other various associated industries.

On the basis of technology types, the cool roof coating market report offers insight into major adoption trends for the following segments:

• Water-based


• Solvent-based

The global cool roof coating market report offers detailed assessments and quantitative evaluations that shed light on numerous key aspects that have shaped its evolution over the historical period. In coming years, some of the key aspects that will shape the growth prospects during the forecast period are objectively covered in the study.

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Some important questions that the cool roof coating market report tries to answer exhaustively are:

• Key strategic moves by various players in the cool roof coating market in recent years with respect to product launches, deals and tie-ups, and mergers and acquisitions, and divestment of shares.


• Which strategies will enable top players in the cool roof coating market to expand their geographic footprints?


• Which new business models are expected to change the course of growth of key regional markets in near future?


• Which technologies will witness most attractive research investments and what will be the key sources of funding for startups and new entrants?


• Which products segments have in recent years have seen new, lucrative application areas?

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