Honey Market - Healthcare and Medicinal Trends Shaping the Honey Market

The prominent players in the honey market will hold a small share as the market is driven by the unorganized market players. The market across the all geographies is fragmented and captured by local and domestic manufacturers.

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Honey is likely to witness worthwhile opportunities across the globe on the backdrop of the growing number of nutritive food applications and healthy food processing industries. Moreover, the rising usage of natural sweeteners in the organic confectionary and bakery products is expected to leave an optimistic impression on the honey market. The versatile and diverse flavor profile of honey is allowing it to make headway in confectionery where it is being used in flavored candies and chocolates.

A FactMR study predicts honey market to grow at a positive CAGR of 5.1% during the forecast period (2019 – 2029). Honey continues to witness augmented demand for healthy food applications across the globe.

With the sedentary and hectic lifestyle of consumers across the world becoming ubiquitous, the concerns of consumers regarding their health is increasing. Hectic lifestyles have taken time away from exercise, thus compelling consumers to opt for low sugar food items.

The belief that every organic and natural food is good and safe for health is prominently influencing the thought process of consumers across the world. Increasing awareness about different types of honey and health benefits of honey are causing an increase in demand for honey among health-conscious consumer base across the globe. Nutritious and medicinal characteristics of honey help in alleviating stress, and help in recovery from various health-issues like sleep disturbances, sore throat, cough cold, and diarrhea etc. Increasing awareness about these facts among the majority of consumers in the world is expected to boost the demand for honey in the global market.

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During research, scientists have found that honey can decrease the upward flow of undigested food and stomach acids with the help of stomach lining and esophagus. The scientists have proven that honey can reduce the risk of gastrointestinal reflux disease (GERD).

With the increasing demand for honey owing to its health benefits, manufacturers are making efforts to improve the efficiency of the production processes. Global leaders are investing in R&D activities to develop advanced technologies to maintain beehives and produce honey with even better quality and purity.

With the motive of benefitting from the numerous lucrative opportunities, number of new entrants in the global market is increasing rapidly. Leading market players are developing a diverse range of research-driven honey and honey products in order to maintain a competitive edge in different regions.

In 2018, United States production of honey rose by 2% as the bee keeping rose by 4%, however the yield of the honey has risen 2% by volume as compared to 2017. For the production escalation, manufacturers are increasing the number of bee colonies in the facility along with bee hives.

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