APEJ to Remain a Highly Lucrative Region for Pre-School Games and Toys Market

As per the recent report published by Fact.MR, the global pre-school games and toys market is set to witness a healthy CAGR of 6.4% during the forecast period (2017-2022). Demand for activity toys and games such as board games, musical instruments, construction toys, puzzles, arts and crafts and play-acting has grown healthily in recent years. This is because these products offer more than just entertainment and enjoyment, they play an important part in developing intelligence, coordination and manual ability in children. This, in turn, is driving the popularity of such toys and pre-school games worldwide.

Sales of toys and pre-schools games are also picking up in the emerging markets such as Brazil, India and China. Fact.MR’s report projects that towards the end of 2022, the market will surpass a valuation of US$ 11,000 Mn. This growth is likely to be supported by factors such as boom in online sales, rising per capita income and rising standard of leaving.

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Construction Toys a Top Selling Product

Global sales of construction toys will remain strong throughout the assessment period. In recent years, demand for construction toys has been relatively high. Sales of construction toys make a significant contribution to growth of the pre-school games and toys market. By 2022-end, more than US$ 3,000 Mn worth construction toys are expected to be sold worldwide.

Significant Opportunity in 2-3 Years Age Group

Pre-school games and toys for 2-3 years old kids are exhibiting higher sales and the trend is likely to continue in 2017 and beyond. Global sales of pre-school games and toys for 2-3 years age group currently command for more than one-third revenue share of the pre-school games and toys market. Demand for pre-school games and toys for upto 4.5 Year age group is also expected to go upwards over 2022.

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Additional Highlights of the Report Include: 

• Among regions, the market in Asia Pacific excluding Japan (APEJ) will continue to hold its top spot over 2022. APEJ pre-school games and toys market is projected to witness a CAGR of 7% over the forecast period.


• On the basis of product type, the construction toys segment will remain highly lucrative throughout the assessment period. This segment currently command for nearly one-fourth share of the global market in terms of revenue. In addition, the segment is expected surpass a valuation of US$ 3,000 Mn by 2022-end.


• Based on age group, the 2-3 years segment is anticipated to retain its dominant position over the next couple of years. Currently, the segment commands for more than 37% revenue share of the market. Meanwhile, the upto 4.5 segment likely to hold it second spot over 2022.

Leading market players profiled in Fact.MR’s report include BANDAI NAMCO Holdings Inc., Mattel, Inc., Hasbro, Inc., SIMBA-DICKIE-GROUP GmbH, Alpha Group, Playgo Toys Manufacturing Limited, LEGO A/S, TOMY Company, Ltd., Spin Master Ltd., and Ravensburger AG.

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