Starchy Roots Market: Growing Preference for Fresh Food and Clean Labels Fostering Growth

Starchy roots sales are expected to remain resurgent throughout the period of assessment, 2018-2028. While growing at a steady pace, the starchy roots market demand is expected to generate sales crossing US$ 340,000 Mn by end of the year of assessment (2028). The demand for starchy roots is largely influenced by the numerous health benefits associated with these plants that offer anti-oxidative and anti-microbial properties. In addition, starchy roots contain probiotic components such as glycoalkaloids, phytic acids, bioactive proteins, phenolic compounds and saponins that offer hypoglycemic, hypocholesterolemic and immunomodulatory activities which have complemented to the consumption and overall growth of the starchy roots market worldwide.

The FAO estimates Asian and African countries to account for 43% and 33% of worldwide production of roots and tubers respectively. Apart from their consumption as energy food, emerging applications of starchy roots in non-food and food industries are likely to drive the starchy roots market. However, the starchy roots market will grow within the confines of limited market margin, and constrained scope of innovation.

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Starchy Roots Market: Growing Preference for Fresh Food and Clean Labels Fostering Growth

With growing preference for fresh food brands among consumers, plant-based diet has been gaining immense traction in recent years. Consumers are now inclining from processed & packaged foods to fresh foods, with growing anxiety about food quality and health risks. This has further led to establishment of more direct farm-to-consumer link in supply chain, which in turn has favored growth of the starchy roots market. Immense opportunities exist for local farmers in the starchy roots market, as fresh products delivery is sought-after among consumers.

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Starchy Roots Market: Static Productivity of Root Crops to Confine Growth

Roots and tuber crops, or starchy roots, have been historically ignored by national governments, which in turn has led to lower priority for R&D. This has also inhibited implementation of advanced agro-technological approaches for enhancing productivity of starchy roots. For example, cassava is still considered as a refuge crops among farmers against the backdrop of the prominence of other established commodity crops such as cocoa, coconut, oil palm, and coffee. This has led to a static development of starchy roots worldwide.

Furthermore, demand for fresh starchy roots have significant risen since the past few years, with their increasing sales estimated to largely contribute to the growth of the starchy roots market. Increasing consumer preference for fresh foods coupled with customer anxiety towards health risks and food quality have resulted in an increasing consumption of fresh starchy foods over processed starchy foods and are expected to retain their status quo throughout the period of assessment. 

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