Paper代写：A Case Study Report on the K&T Ltd

本篇paper代写- A Case Study Report on the K&T Ltd讨论了K&T有限公司。K&T有限公司是一家小型企业，主要销售儿童玩具、服装和家具，面向的是儿童市场。目前，儿童电子商务市场已经进入了一个高度发达的时期。因此，K&T公司需要了解这种情况下的电子商务趋势和产品扩张偏好。当然，由于电子商务的一些常见问题和挑战，K&T公司也需要做好准备，采取一些有效的措施和策略。本篇paper代写由51due代写平台整理，供大家参考阅读。

Executive Summary

According to the Computer Science, E-commerce is a complex and controversial phenomenon as a multi-disciplinary subject. To follow the tendency of E-commerce, it is necessary to have a basic understanding of the meaning of the E-commerce, which can be paraphrased as the use of the Internet and WWW (Web) to transact business (Lauden & Traver, 2010). Specifically, E-commerce

more formally digitally enabled commercial transactions between and among organizations and individuals (Lauden & Traver, 2010). Nowadays, a variety of E-commerce exchange behaviors can be realized through different online platforms, such as the Amazon and the Justeat. In this way, E-commerce can help the business companies and their customers to have multiple interactions, achieving the process of buying, selling, or exchange of products, services, and information via computer networks, mostly the Internet and Intranets (Turban & King, 2010). With the analysis of both the advantages and disadvantages of E-Commerce, the K&T Ltd will learn more about how to take use of E-Commerce to realize its market expansion in the near future.

Introduction

In modern society, the development of Information Technology (IT) is mainly based on the advancement and application of the network technology. This has made it possible for the whole society to enter a completely new e-commerce era. With the rapid expansion of e-commerce, a number of different business enterprises have already been involved in using the e-commerce to promote their products, increase the number of customers and strengthen their brand awareness. For the K&T Ltd, it is supposed to take use of the E-commerce in order to achieve its future expansion plan. By adopting proper E-commerce strategies and investing in Information Technology more extensively to automate its business processes, the K&T Ltd is certain to benefit a lot from the E-commerce in a range of aspects, however, there are also some issues and challenges for the company to pay attention to after deciding to adoption an E-commerce Strategy. Therefore, this case study report will introduce the basic development of the K&T Ltd, together with the market identification of the E-commerce, the market needs of the customer. Besides, there will be some analysis of the E-commerce advantages and key challenges. Some additional recommendations will also be given to help the K&T Ltd to understand how E-commerce adoption can help their business.

Target Market Identification

The wide spread of Information Technology and the improvement of the network has promoted the emergence and development of E-commerce, which has already become an important component of modern lifestyle for average people. The transactions related to commercial activities between business companies and customers can be more than influential, creating different market situation. Business companies are required to come up with updated market strategies after identifying the target market of their products and services. Being a small business company, the K&T Ltd generally sells children’s toys, clothing and furniture, focusing on the children market. Currently, the children E-commerce market has entered into a highly developed period. Many companies have been dedicated to develop a series of children products, trying to seek differentiation development in E-commerce models, E-commerce panels and E-commerce product types in the children market. Previously, the price war, the global shopping, the communization model and the cooperation between online and offline sales have become the key words of the E-commerce development. Although the E-commerce market has returned to rational development stage, the competition among the business companies is growing fiercer and fiercer with the application of E-commerce. The children market is more than the competition in children products like the stationery and toys. Instead, some related products and services are becoming increasingly popular on E-commerce platforms especially the children clothing, the parental interaction with children and so on. Therefore, the K&T Ltd needs to be aware of the E-commerce tendency and products expansion preference under this circumstance.

Market Demand

Nowadays, a significant number of parents are the young generation who have a habit to be online customers. Besides, the reduced costs of shopping online can promote the E-Commerce of children’s products to develop more rapidly. Therefore, with the upgrading of the parenting concept and the consumer behavior, more and more parents prefer to buy things online for their children. Following this tendency, there is an increasing demand for the E-Commerce related to the children’s products.

The children’s product market has entered into an era of personalized consumption. In general, the children’s products are closely related to their specific developing stage or concrete developing demand. Parents with new parental concept prefer the products that can focus on their own children’s developing characteristics. E-Commerce provides more opportunities for parents to look for personalized products and services for their own children. If the demand for E-Commerce is largely neglected, the K&T Ltd is likely to lose a number of parent customers.

Information identification becomes important for parent customers. For the parents, they are equipped with mature online shopping experience, showing a rationality when making buying decisions. Therefore, they are in demand of great information before shopping online. In other words, when parents need to buy some products like toys or clothes for their children, they usually search a lot of similar products on line, gather much information of the products and make comprehensive comparisons. Having gone through all these procedures, they may finally decide on the most satisfying products for their children. the K&T Ltd should provide available information of their children’s products to their potential customers. Then, parents may rely on their E-Commerce channel, thus these potential customers can be turned into loyal customers.

Case Analysis

As can be seen from the case study, the K&T Ltd has been operating for a total number of four years, whose business is increasing significantly. To be specific, the the K&T Ltd is still a small business mainly selling the children’s toys, clothing and furniture. After a four-year developing process, the K&T Ltd is qualified business company in keeping the normal operation of the company, managing the employees, identifying the market demand and dealing with the changing market situation. At the moment, it is indicated that the company has been more than successful in the last two years and expected to grow in future. More importantly, there is a new future plan for the K&T Ltd, which means that the K&T Ltd is planning to open another ten shops next year in cities like Coventry, Leicester, Rugby, and Nottingham.

The owner of the K&T Ltd, David Andrew Smith, who aims to expand his company to other major cities in the UK including London, Manchester and Leeds, is supposed to realize the new market demands from customers, to cope with the latest challenges from the market and to keep up with the updated technology in modern society. However, it is obvious that there are some issues limiting the further development and expansion of the K&T Ltd. It is acknowledged the company has already used the Information Technology in some of its activities. For instance, customers pay at electronic tills and the company has a basic website that lists the location of its shop. As there is a growing demand of E-Commerce and the Information Technology from both the customers and the suppliers, more aspects of the business activities should be related to the Information Technology to provide more flexible choices and more convenient services for the customers. As a result, the K&T Ltd and its own should adopt the E-Commerce and use Information Technology extensively. Thus how E-Commerce and IT should be used and how their application can promote the business of the K&T Ltd need to be identified. To largely benefit from the application of E-Commerce and Information Technology, the owner of the K&T Ltd needs to make corresponding market strategies and plans in advance.

E-Commerce Advantages

As E-Commerce has already become a worldwide trend, the K&T Ltd can benefit a lot from the involvement in E-Commerce and the application of Information Technology. The followings are the main expected advantages brought by the wide use of E-Commerce for the K&T Ltd.

Following the guidance of the owner David, the K&T Ltd plans to open more branches next year and even expand its business to other major cities in the UK. In contrast, E-Commerce is another way to expand business branches with a lower cost. Traditional marketing strategy like company expansion relies on a series of layers of strict channels, combined with a great number of propaganda activities and manpower to compete for the market. This kind of traditional market strategy is not only time-consuming but also in need of high capital and employment cost (Molla & Heeks, 2007). With the popularity of the Internet, business companies can take advantage of the global network especially the E-Commerce to expand its business scope. E-Commerce makes it accessible for the sellers and the buyers to complete the transaction like face to face even from miles away. Other trading process like the electronic bill payment, the clearing and final accounts can also be realized. In addition, the supplement of the raw materials, the production organization, the product advertising and the marketing will change at the same time. Therefore, E-Commerce makes it much easier for the K&T Ltd to expand its business into other cities in the UK. More importantly, the operation of setting branches and the cost will be largely reduced.

E-Commerce will help the K&T Ltd to change its marketing mode and identify the personalized demand of customers. E-Commerce is a way to create mutual interactive relationships between the business company and its targeted customers. If the K&T Ltd can widely apply the E-Commerce to its operation, it will clearly grasp the personalized demands of customers and then make some corresponding strategies of the business profit maximization (Lin, Huang & Burn, 2007). This implies that E-Commerce can realize a one-to-one marketing relationship between the company and the customer. This kind of relationship will develop more loyal and regular customers for the K&T Ltd. The new marketing mode is on the basis of satisfying the customer demands to the largest extend. The free limitation from time and space characteristics of the Internet is the foundation of the E-Commerce marketing management.

The E-Commerce can promote the brand recognition of the K&T Ltd with the integration of products, services and information. The K&T Ltd can take use of the differentiation between the traditional marketing and the modernized internet marketing to form its own mature marketing model through the E-Commerce. The company can upgrade the latest information of their products and provide more considerable services on E-Commerce platforms, which can be viewed as a symbolic value for more customers. If the K&T Ltd can be engaged in the network and set a series of proper strategies for its E-Commerce promotion, it can be well turned from a traditional company to a popular E-Commerce company, with increased brand recognition as well.

Key Issues and Challenges

Under the popularity of the E-Commerce, it is inevitable that the E-Commerce companies may have some key issues and challenges together with their development and expansion.

The first and foremost risk is the security and privacy problem of the E-Commerce. This is a common problem for all E-Commerce participants. When customers become the online buyers, their personal information can be gathered by the business company. If there are improper use or unconscious leakage of their personal information, both the customers and companies can suffer great losses. In addition, there are many factors threatening the E-Commerce security. There can be some hackers attacking, internet viruses, denial of service problem and so on (Morris et al, 2012). Some unintentional acts like the disk lost can also be one risk factor. Thus the security and privacy problem can be disturbing for many E-Commerce companies and customers.

The second risk lead to some deliberate acts. As has been mentioned, some hacker attacking may bring the breakdown of the normal operation of E-Commerce, thus many companies may be influenced. Then, more thefts and frauds appear on E-Commerce platforms, making customers suffer great money losses. Some software attacks also need to be notices as it can destroy the important information belonging to the company and the customers. With the missing or false information, the E-Commerce can be damaged as a result.

The technique skills and the management are also the challenges for the business company. For the K&T Ltd, some specialized technical experts are needed to keep the normal operation of their E-Commerce. If their E-Commerce platform is deliberated damaged by others, these experts are supposed to settle the problem. For another, the management process of the E-Commerce is of great importance. The management members of the E-Commerce should have a deep understanding of how to run E-Commerce (Group & Limited, 2005). They need to follow the rapid changes of the market and make effective strategies to promote the expansion of the company. Otherwise, the K&T Ltd may meet a dilemma either due to technical failure or management failure.

Recommendations

To benefit from the E-Commerce with minimized risks and challenges, the following strategies are some recommendations for the K&T Ltd.

Firstly, the senior level within the company need to be further trained to become the qualified E-Commerce management teams. They need to be able to tackle with difference potential problems on the E-Commerce platforms with customers and suppliers. Then, the company should focus on the foundation of their E-Commerce system. With an improved and advanced E-Commerce system, they can avoid many common problems occurring to other companies. This also require the K&T Ltd to have some technical experts to manage the E-Commerce operation. Moreover, the K&T Ltd should keep up with the latest tendency of E-Commerce and the changing demand of customers. Thus they can make proper strategies to promote their expansion.

Conclusion

The improvement of Information Technology has contributed to the popularity of E-Commerce. As many of the young parents are experienced users of E-Commerce, it is a good choice for the K&T Ltd to expand its E-Commerce business with a lower cost. Following this, the company can benefit from the E-Commerce and realize its market expansion to other cities in the UK. However, limited by some common issues and challenges from the E-Commerce, the company also need to be well prepared with some effective measurements and strategies. On the whole, the E-Commerce can play a positive and significant role in helping the K&T Ltd to realize its market expansion in the future.

References

Business, Marketing, Computer Science, Management Information Systems

Management and Business Law etc.

Group, E., & Limited, P. (2005). Dotcom boom and bust: the secrets of e‐commerce failure and success. Strategic Direction, 21(2), 30-31.

Lin, C., Huang, Y. A., & Burn, J. (2007). Realising b2b e-commerce benefits: the link with it maturity, evaluation practices, and b2bec adoption readiness. European Journal of Information Systems, 16(6), 806-819.

Morris, H. W., Bosco, E., Lippke, D. L., & Steele, C. A. (2012). Regulating users of online forums.

Molla, A., & Heeks, R. (2007). Exploring e-commerce benefits for businesses in a developing country. The Information Society, 23(2), 95-108.

要想成绩好，英国论文得写好，51due代写平台为你提供英国留学资讯，专业辅导，还为你提供专业英国essay代写，paper代写，report代写，需要找论文代写的话快来联系我们51due工作客服QQ：800020041或者Wechat：Abby0900吧。