Paper代写：The art design and contemporary advertising elements

本篇paper代写- The art design and contemporary advertising elements讨论了美术设计和当代广告元素。广告在人们生活中起着举足轻重的作用，其元素含有语言、文字、声音等。而美术设计就是在某种特定的审美观念下，将某种构想通过形象化的表达出来，其在电视广告、影视设计中有着广泛的应用。当代广告设计中渗入美术设计可以有效的提高广告的质量，使广告给人们以美的感受。只有将美术设计和当代广告元素完美的结合在一起，才能真正彰显广告自身的作用和价值。本篇paper代写由51due代写平台整理，供大家参考阅读。

Advertising has extensive communication effect, with the production of new technology, the design of traditional advertising has reach the effect of advertising itself, so the introduction of the art design concept, combined with the effects of the various elements of advertising, from the aspects of its performance as well as the methods and means in the form of prominence to the characteristics of advertising, be totally aesthetic characteristics of the combination of the public, through the excellent art design to advertising.

Advertisement element contains language, text, sound, action, image, performance, etc., advertisement plays an important role in people's life. The so-called art design is to express some idea through visualization in a certain aesthetic concept, and it has a wide application in TV advertisement and film and television design.

First of all, the advertisement that is produced in a good art design can let the audience remember deeply. An advertising can be very clearly reflect the characteristics of the product, and has a certain impact and appeal to the public, the strong will product information, the most complete but has a relatively small amount of information, can be end in an instant it is advertising a large defect. How to express the product information accurately in public is one of the problems that workers face in a very short period of time. Graphic design can be combined with some picture modelling design, such as language gives the product vitality, the strong visual appeal, quickly caught the attention of the masses, thus to have the good communication effect, thus a good advertisement without good graphic design.

In addition, through art design, the elements of advertising can be well integrated so that they can be perfectly displayed on the whole and in part. Language, text, sound, movement, image, performance is the advertisement of a few basic elements, if at the beginning of the whole advertising design did not make good planning scheme, so easily and the public aesthetic idea deviating. Without careful planning, it is easy to do bad product advertising, because of the planning scheme is an advertising design navigation, without navigation is easy to deviate from the direction, or too but not as good as, or expression is not enough, not only have the effect that is less than advertising, may also cause the public antipathy, instead will be more don't like advertising products.

Finally, through scientific and rational art design can greatly improve the advertising price and advertising design will also because of the choice of local environment affects its effect, this also is an important characteristic of the industry. Reasonable art design can lower the design time, and improve its effect, reduce the advertising cost, so that the whole advertisement will be perfect from beginning to end. Advertising can also full use of its environment, through the perceptual characteristics of the product's brand image and culture of its products, these invisible increased advertising information, thus reducing the cost of advertising. Advertising is through a small window will be a special big products are relatively sufficient information to show to the public, the excellent art design can not only help them to complete this, also can pass the more perfect channel.

As is known to all, the result of advertisement design is to show the advertisement in the form of beauty in the face of people, and obtain people's recognition to realize the purpose of advertisement. The formal beauty is mainly embodied in two aspects, one is the aesthetic category of the people in the aesthetic category, and the other is the unique aesthetic that is displayed according to the advertisement content and the characteristics of the audience.

Advertising picture modelling is mainly refers to images, drawings, photographs, and other nonverbal elements, including image is the most important part of the advertising picture modelling, who is mainly refers to the advertisement, real, real, real people and modern advertising often use of animation image, etc. However, no matter how development of advertising images can be developed, the design principles of harmonious beauty should not be divorced from the design principles, which will bring a more rigorous sense of stability and integrity to the audience, thus obtaining the audience's sense of identity. Photographers of modelling to advertising design a picture composition harmonious beauty plays an irreplaceable role, the photographer must grasp well in the process of picture composition level, the highlighting subject also should attach importance to the connection between the subject and accompany body, the environmental background, eventually make advertisements give a person the sense with smooth and harmonious.

That the various elements in advertising should attract the public's imagination, in order to achieve the effect of an emotion and symbol, color has a special effect in the design of the advertising, it can be more image display advertising form features, color and image are closely linked, between each other, different colors bring different psychological feelings, affect a person different psychological change, also mainly depends on the color image to strengthen its popularity. To sum up, a good advertising design is dependent on the color, the color itself can cause the audience in the appreciation of the characteristics of the advertisement of the joyful mood, to achieve the effect of advertising, and can be controlled by different colors will be the primary and secondary clearly differentiated advertising, advertising effect is more distinct.

The text and language in advertisement design should have the real beauty feature. The authenticity of advertisement is the unique aesthetic law of advertisement art design and also the aesthetic characteristic of the audience. Advertising designers to clear any advertising graphic design purpose is to serve the objective fact, exaggerated humorous art only on the authenticity of the products have the effect of foil, if out of the authenticity of the product is turned out to be false advertising.

Advertising picture style according to the aesthetic taste of the hands of group, the audience aesthetic characteristics with the development of The Times and constantly changing, so when choosing spokesperson or some picture advertising design must be combined with the aesthetic interest of the public, that is to say, the aesthetic rule applies in the advertisement design. In short, the unexpected design of the advertisement and the fact that it is reasonable are the characteristics of advertisement design. In the design process, the advertisement should make full use of the various elements to the limit through the principle of conditioning and regulation, and the advertisement is perfectly displayed in front of people.

In a word, the infiltration of art design in contemporary advertising design can effectively improve the quality of advertisements, so that advertisements can give people a sense of beauty. The quality of most of modern advertising are still hard to meet people's requirement, only the contemporary fine arts design and advertising elements perfect unifies in together, can we truly reveal the role and value of advertising itself.

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