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LABOUM's "Winter Fairy Tale" leaves a lasting impression








LABOUM's "Winter Fairy Tale" leaves a lasting impression
LABOUM、長らく余韻が残る『冬の童話』




LABOUM made a comeback on the 2nd with their special gift album "Winter Fairy Tale".

LABOUM has been drawing attention on music shows for their warm and mysterious performances in the guise of princesses from different fairy tales for each performance.

It is said that they have a distinctive presence this winter, raising many expectations as to what kind of fairy tale stage LABOUM will perform next.

(From K-POP News)


I sometimes remember these girls and watch them on YouTube. They are a well-balanced group in appearance.

They are lacking in all the feminine qualities of looks, purity, cuteness, etc....They are good at singing and dancing (probably) and are sociable.

They don't have many weaknesses, and seem to have all the qualities to be a hit.

But I don't really get the feeling that they are selling well.
Why is that?

The reason seems to be the orthodox style of their music.

Even if the music is orthodox, it loses its appeal if it lacks originality.

K-POP is getting more attention from around the world.

Naturally, more girls are debuting, and the hurdles for survival are getting higher.

LABOUM's music videos and performances give the impression of having seen or heard them somewhere before.

To put it in a positive way, they are easy to get into, and they feel polished and cohesive.

However, it doesn't get any more than that.

Once you get used to listening to them, you don't really feel like you want to see or hear them again.

They would probably win a prize in a competition with a panel of judges, but it's unlikely they'll take first place.

In a word, they don't have much impact.

It feels like they came out after releasing a hit song.

You could say this is a downside, but if you look at the number of views for their music videos and performances on YouTube, they're not very good.

While the most commonly viewed videos are in the low six digits, most only get five digits.

In an age where cutting edge girl groups like TWICE and BLACK PINK are getting eight or even nine digits, this is hardly enough to compete...

When you watch their performance on stage, all you see is familiar voices and familiar dance moves.

With an unprecedented girl boom on the way, LABOUM and others like them will not be able to make a hole in the air, let alone thread a pinhole, with a performance that is limited to a pretty silhouette.

You can't take on the world with just a music mood or atmosphere.

TWICE and BLACK PINK are trying to take on the challenge seriously, which is why they are truly amazing.



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