Comeback expectations are high (GFRIEND)

Comeback expectations are high (GFRIEND)
カムバックの期待値高い（GFRIEND）



'GFRIEND' new song, hot reaction even before its release... Explosive number of teaser video views


Fans' expectations for the new song of the Korean girl group "GFRIEND" are exploding.


[Video] GFRIEND - FINGERTIP M/V Teaser


The teaser video of "GFRIEND"'s new song "FINGERTIP" MV was released on the 2nd of this month, and as a result of combining YouTube and NAVER's V app, the number of views is approaching 2 million.

Expectations for the new song of "GFRIEND" are rising, especially as the teaser video has surpassed 1.5 million views in just one day of its release, as well as taking control of the portal site's search word ranking.
In the released teaser video, the bright and pleasant appearance so far has no shadow or shape, and the powerful and chic new concept "Power Chic" has succeeded in a perfect makeover.
In addition, one of the charms of "GFRIEND" is the new military look that expresses an aggressive girl while maintaining the powerful "Karu group dance", which stimulates not only men's hearts but also women's hearts. Expectations for "GFRIEND" seem to be greatly affected by the change in concept.
Not only that, they recorded consecutive hits starting with "Glass Bead", "Me gustas tu", "Rough", and "You and me (NAVILLERA)", becoming a national girl group. GFRIEND"'s new song for the first time in 8 months seems to be attracting more interest.

The new song "FINGERTIP", which will be released on the 6th, is a dance song that expresses the way girls love to manipulate the hearts of their loved ones, adding a rock sound to the funky disco genre.
(From K-POP News)

K-POP group songs of song and dance began to be loved in neighboring countries including South Korea and Japan, and KARA and her girls' generation came to Japan and caused a big boom.
The boom in Japan gave K-POP music the chance to aim for global expansion. With the addition of Japan, which boasts the second largest economy after the United States, Japan now has two windows to the world.
At that time, the world was suddenly connected by the Internet. It became possible for each household to send and receive large amounts of data, such as videos, in addition to printed matter, and sites such as YouTube, which mediate videos such as music and movies, have also appeared and are beginning to attract the attention of young people.

Through such media, K-POP music has been waiting for opportunities to fly to various parts of the world like wind-pollinated flowers.
K-POP in Japan has started to spread through word of mouth by some people who went to South Korea and heard about it first hand.
Around this time, the boy group had already gone to Japan and produced modest results. It wasn't popular enough to appear on terrestrial TV, but it did gather some enthusiastic support. However, if this situation continues, these groups may have had a day to surrender their positions to the next-generation groups and withdraw to South Korea before the light of day can be seen.

It was the girl group KARA who held the fate of the boys together and played the role of pulling K-POP out into the sun.
With the Internet and YouTube, K-POP fans were sporadically born all over the world, and KARA headed for Japan around the time when they began to connect and gather in enclaves.
If the music of K-pop groups remained popular only in South Korea, where the market is small, KARA, who was the 3rd and 4th group in the country for a while, would have been destined to disappear sooner or later, even though it was at the top of the list for a while. .
KARA's aim for Japan was a big gamble to survive as a girl group.
A last-minute choice gave energetic power to the brave and cute girls. No matter when or where they were, they never lost their cheerfulness and smiles, and it seemed that they gave the fans energy every day.

KARA's activities were broadcast on terrestrial television, and people in the living room became interested in K-POP. Under these circumstances, Girls' Generation has landed in Japan. Their role was to see how far K-POP could fly as the second stage engine following KARA.
The girls, who have excellent dancing and singing skills, responded perfectly to this role.
The flash mob that K-POP fans from all over the world have started to clearly show this.
They welcomed or hoped for a concert in their own country, and performed cover dances of Girls' Generation's "MR.TAXI" and KARA's "Mister".

The activities of KARA and Girls' Generation also produced secondary results, sending K-POP boys who were strong in the underground to major places one after another.
After that, the K-POP boom led by KARA and her girlhood left due to political upheaval and continued to stagnate. .

It is said that it was KARA and Girls' Generation's success in Japan that set the precedent for K-POP's global dissemination. It seems that it will become a big concern whether it will continue.

One more thing... I vaguely feel that the popularity of KARA and her SNSD and TWICE and GFRIEND have something in common.
It seems that both of them have been successful with a performance that consists of 6 dances and 4 singing.
I feel that the dance is poor in performances where only the singing ability stands out, and I'm starting to not accept it.
It seems that K-POP group songs are becoming clearer as music that can be seen with the eyes.
That's why we have high hopes for GFRIEND's comeback.



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