The Korean Wave (Drama & K-POP) Era and Paris Stars 10 Years Later
韓流（ドラマ&K-POP）時代と10数年後のパリのスターたち
"2025 Spring/Summer Paris Fashion Week" response ranking! 3rd place Rosé, 9th place Wonyoung....Jennie, Haein not ranked
"2025 Spring/Summer Paris Fashion Week" was held from September 23rd to October 1st.
Many K-POP idols who serve as ambassadors also participated. Wonyoung, Jennie, Haein, Minnie, Rosé, ILLIT, Jisoo, etc. attended.
The influencer marketing platform "Lefty" calculated "EMV (Earned media value)" for celebrities who attended.
The response ranking has been released.
★ Overall 1st place is Kylie Jenner.
Latest Beauty & News ⇒ Kylie Jenner is the youngest daughter of the Kardashian family, known as a troublesome celebrity family. She has achieved success with her own cosmetics brand, Kylie Cosmetics.
★ 2nd place: Thai celebrities
★ The highest ranking K-pop idol is 3rd place, "Rose"
It's a bit confusing, but can we consider Rosé to be 3rd overall?
If 1st and 2nd place are celebrities and 3rd place is a K-pop idol, we can say that she is on par with Hollywood (actor & actress) stars from 60 years ago.
Other Korean idols and actors who made the list are 5th place "Jisoo", 6th place "Nam Joo-seok", 7th place "Cha Eun-woo", 8th place "Lisa", 9th place "Wonyoung", and 13th place "Han So-hee".
The people I saw in the local scene through articles and videos were Rosé, Jisoo, and Wonyoung.
All of them were flocked with large numbers of fans, and there were cheers of envy everywhere.
I remember seeing Karina as well, but it wasn't in Paris.
It was in Milan.
I looked to see if Karina had an ambassador contract with a Parisian fashion house, but nothing came up in the search.
Even if you're a big K-pop idol, it's probably rare for someone to be an ambassador for both Paris and Milan fashion houses.
The celebrities who took first and second place overall -> I have no idea how much money they have.
Even if they didn't have the fan I was looking for, the fact that they showed up there was still amazing.
I can't imagine how much money they must spend coming to Paris...
It's frankly amazing that K-pop idols can gather so many fans from all over the world.
A long time ago, it was Hollywood stars who played a big role in attracting fans.
Now, in their place, Korean Wave (K-Pop) stars have taken the Paris Fashion Week season by storm, bringing their fans with them.
Unlike the Hollywood era, the global wave of Korean dramas and K-Pop has only taken a decade or so to reach this point.
What kind of stars will be shining in Paris in the next decade to replace the likes of Rosé, Jisoo, and Wonyoung?
"2025 Spring/Summer Paris Fashion Week" was held from September 23rd to October 1st.
Many K-POP idols who serve as ambassadors also participated. Wonyoung, Jennie, Haein, Minnie, Rosé, ILLIT, Jisoo, etc. attended.
The influencer marketing platform "Lefty" calculated "EMV (Earned media value)" for celebrities who attended.
The response ranking has been released.
★ Overall 1st place is Kylie Jenner.
Latest Beauty & News ⇒ Kylie Jenner is the youngest daughter of the Kardashian family, known as a troublesome celebrity family. She has achieved success with her own cosmetics brand, Kylie Cosmetics.
★ 2nd place: Thai celebrities
★ The highest ranking K-pop idol is 3rd place, "Rose"
It's a bit confusing, but can we consider Rosé to be 3rd overall?
If 1st and 2nd place are celebrities and 3rd place is a K-pop idol, we can say that she is on par with Hollywood (actor & actress) stars from 60 years ago.
Other Korean idols and actors who made the list are 5th place "Jisoo", 6th place "Nam Joo-seok", 7th place "Cha Eun-woo", 8th place "Lisa", 9th place "Wonyoung", and 13th place "Han So-hee".
The people I saw in the local scene through articles and videos were Rosé, Jisoo, and Wonyoung.
All of them were flocked with large numbers of fans, and there were cheers of envy everywhere.
I remember seeing Karina as well, but it wasn't in Paris.
It was in Milan.
I looked to see if Karina had an ambassador contract with a Parisian fashion house, but nothing came up in the search.
Even if you're a big K-pop idol, it's probably rare for someone to be an ambassador for both Paris and Milan fashion houses.
The celebrities who took first and second place overall -> I have no idea how much money they have.
Even if they didn't have the fan I was looking for, the fact that they showed up there was still amazing.
I can't imagine how much money they must spend coming to Paris...
It's frankly amazing that K-pop idols can gather so many fans from all over the world.
A long time ago, it was Hollywood stars who played a big role in attracting fans.
Now, in their place, Korean Wave (K-Pop) stars have taken the Paris Fashion Week season by storm, bringing their fans with them.
Unlike the Hollywood era, the global wave of Korean dramas and K-Pop has only taken a decade or so to reach this point.
What kind of stars will be shining in Paris in the next decade to replace the likes of Rosé, Jisoo, and Wonyoung?
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