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Girls' Generation heading to the "Video of the Year" awards

2024-07-05 22:02:13

Girls' Generation heading to the "Video of the Year" awards
“ビデオ・オブ・ザ・イヤー”賞に向かう少女時代

Girls' Generation nominated for "Video of the Year" at the YouTube Music Awards

Girls' Generation has been selected as a nominee for the "Video of the Year" category at the YouTube Music Awards.

The music video for "I Got A Boy," the lead track off Girls' Generation's fourth full-length album released in January this year, is the only Asian female singer to be nominated in the "Video of the Year" category at the 1st YouTube Music Awards. This means they will be competing with global pop stars such as Lady Gaga, Justin Bieber, and Miley Cyrus.

The first YouTube Music Awards this year is an event that selects and awards the music and musicians that have been loved by YouTube users around the world over the past year. In addition to "Video of the Year," for which Girls' Generation was nominated, awards will be given in a total of six categories, including "Artist of the Year," "Response of the Year," "YouTube Phenomenon," "YouTube Breakthrough," and "Innovation of the Year."

The first YouTube Music Awards performance will be held at KINTEX in Goyang City at 7 p.m. on November 3rd, and will be broadcast live to the world through YouTube's official channel. You can also watch the performances in Tokyo, Japan, Moscow, Russia, Rio de Janeiro, Brazil, and London, England.

The awards ceremony will be held in New York, USA at 8 am on the 4th (6 pm on November 3rd local time), and many popular stars such as Eminem and Lady Gaga are scheduled to appear at the ceremony to brighten up the ceremony.

Meanwhile, Girls' Generation will continue their world tour at the Asia World-Expo Arena in Hong Kong on November 9-10.

(From K-POP News)

★ The review on the official Billboard website of the US said about this album, "It is a sophisticated music that combines electronic dance music, classical and modern R&B, 80's new wave, and other elements." It also evaluated the title song "I Got a Boy" as "a combination of five completely different sounds, although it is not a sound made to suit the tastes of the masses. Although the song does not flow consistently or support the girls' harmony, it is the most progressive pop single I have heard in any country."

"I Got a Boy" is a song that changes tunes one after another, so it is hard to say it is familiar, and the dance and costumes are also a challenge to a completely different image from Girls' Generation up to that point. Fans who expected the traditional image of Girls' Generation criticized it, but there are also voices that praise its adventurous and experimental attitude as a top girl group. The members said that although the song was difficult, the dance was rather easy to follow because it was the dance they were familiar with from their trainee days. Some say that "Dancing Queen," another activity song that retains the image of their younger days, is a backstop in case "I Got a Boy" is not well received. (From Wikipedia) I also felt from the beginning that "I Got a Boy" and "Dancing Queen" are like backs to back, complementing each other's shortcomings. To be honest, I have been watching "Dancing Queen" more than anything else, at a ratio of about 6:4. At first, I focused on watching "I Got a Boy." However, halfway through, I started watching "Dancing Queen" more.

Recently, I don't have many opportunities to watch either song, but I've stopped watching "I Got a Boy".

Today, I watched these two songs for the first time in a while.

I felt that "Dancing Queen" showed the girlishness and cuteness of each member better. Although the dance is restricted to a certain order like "Gee", the charm of each member is strangely highlighted in their simple appearance.

At first glance, you can't see the differences between the schoolgirls in their uniforms. The first thing that catches your eye is the uniform, and then the unique features and individuality of each person are asserted while wrapped in the uniform.

In other words, it could be said that the condition of an idol is symbolized by the uniform and dance that follow a certain order. Just look at pictures of girls who are called idols. There should not be a single one with a deviant face such as an angry, playful, or funny face. Idols are all cute and smiley with the same expression. And idols compete over the slightest differences (breathing, facial expressions, cuteness, charm).

"Dancing Queen" follows the theory, and is a song that allows you to fully enjoy the charms of each member and their high idol qualities.

"I Got a Boy" was an attempt to break out of that idol world. They put all their talent, qualities, and talent in front of the fans at full throttle.

Girls' Generation's honest fans have long known what they are capable of, so they may have been taken aback by this (although their performance at the live show was apparently great).

The intention behind this was to expand their background, keep in mind a world tour, and dig up a new fan base. They were probably also considering breaking away from their idol image and showing their future (advertising balloon).

What was the result?

Looking at the number of views on YouTube, "I Got a Boy" has recorded 73 million views, and "Dancing Queen" has recorded around 16 million views.

"I Got a Boy" was uploaded on New Year's Day this year and recorded 30 million hits in just over a month. It seems that the momentum has slowed down since then, but 70 million in total is still a big number. I forget how long ago it was, but I remember it was around 60 million. Considering that, it doesn't seem like the hits have stopped completely.

I personally think that it was meaningful to release this song. I often see young people all over the world using this song in flash mobs, and the fact that it recorded 30 million hits in just over a month after it was uploaded to YouTube is proof of how much attention Girls' Generation is receiving from the world. It also made it known to people outside of their fans that Girls' Generation is not just an idol group.

The fact that Girls' Generation was nominated for the "Video of the Year" category at the "YouTube Music Awards" is probably one of the results of all of this.

I really hope they win this.