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BTS and other boys







BTS and other boys
BTSと他ボーイズ




BTS brand identity wins Germany “iF Design Award”



Big Hit Entertainment, the agency of BTS, announced on the 9th that they have won the iF Design Award 2018 in Germany, one of the world's three major design awards.


Big Hit Entertainment recently received the main award in the ``Corporate Identity/Branding'' category during communication design for BTS' new brand identity (BI) at the ``iF Design Award 2018''.


BTS's BI, which was rated excellent by a panel of 63 judges, is a design announced by Big Hit Entertainment last July, and depicts a youth who opens doors and moves forward in order to grow without resting on reality. symbolized.


``Beyond The Scene'' maintains the meaning of ``boys who stop the oppression and prejudice of teenagers'', which has been the expression of BTS since their debut, and ``a youth who constantly grows toward their dreams without resting on reality''. Big Hit Entertainment's explanation is that they expanded the concept by adding meaning and combining the past and the future.
(From K-POP News)




Wow, I feel surprised that there was such an award, and that this award came from such a place.
However, when reading the award explanation, it says, ``BTS maintains the meaning of ``boys who stop teenage oppression and prejudice,'' and ``Beyond The Scene,'' which is ``youth who constantly grows toward his dreams without settling for reality.'' It has been expanded with the concept of adding meaning and combining the past and the future.''
It seems that BTS's music received high praise for its youthful message.
It seems that BTS music is not just a frock that is spreading around the world.


Once the PyeongChang Olympics are over, BTS will likely be even busier than ever.


Other boys can follow in the footsteps of BTS and follow the path that has been paved for them while attracting attention. There is a possibility that they will expand this opportunity and achieve even greater results than BTS.
It might be a good idea to pay attention to the trends of the upcoming boys.

I feel like the boys who are likely to do bigger things are right behind me.




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