"HYBE" rookie girls, immediate rival is "aespa"

"HYBE" rookie girls, immediate rival is "aespa"
「HYBE」新人ガールズ、当面のライバルは「aespa」 



"BTS" sister group to debut in the fourth quarter, "talent comparable to BlackPink" says insider

★　BlackPink is a four-member girl group belonging to YG.


Currently, they are considered to be the top K-pop female group.


This statement, which compared BlackPink, shows HYBE's high expectations for the new group.


Like BlackPink, they seem to be preparing with a mainstream career in America in mind.


It is said that HYBE's new girl group is being prepared by its subsidiary label, Source Music.


HYBE held the "Plus Global Audition" with Source Music in 2019.


They were looking for member candidates in 16 cities in seven countries, including the United States, Australia, Singapore, Japan, Taiwan, Vietnam, Thailand, and South Korea.


The project is being led by Min Hee-jin, a former creative director at SM Entertainment.


She is well known among K-pop fans as she was responsible for the unique concepts of Girls' Generation, f(x), Red Velvet, and others.


The comments made by the person involved have become a hot topic in Korean online communities. Here are some reactions from internet users:


♦ (Reactions from Korean online communities)


▼"I'm looking forward to it"
▼"It's not Big Hit, it's Source Music, so it's not BTS's sister. It's Yeoja Ching's sister"
▼"That's why they disbanded GFriend. The promotional slogan "BTS's sister" is very attractive"
▼"Why are they mentioning BlackPink"
▼"Why did HYBE officials need to mention BlackPink? There seems to be a lot of interest in HYBE's new group alone"
▼"'Comparable to BlackPink...' I wish they'd leave BlackPink alone"
▼"Why are they comparing it to BlackPink? HYBE's media play is sick"
▼"YG succeeds with BlackPink → JYP: BlackPink-like ITZY, SM: BlackPink-like aespa, Big Hit Entertainment: On par with BlackPink..."
▼"I don't think aespa and ITZY look like BlackPink though"


An insider from HYBE, the agency that BTS belongs to, said, "We plan to debut a girl group in the fourth quarter of this year (October-December)."


The insider told Asia Economy, "We are preparing to launch a girl group in the fourth quarter," but added, "The exact date, number of members, and music genre are still top secret."


The same insider went on to say, "They are a rising star with looks and abilities that can rival BlackPink, and there are high expectations internally," referring to BlackPink, which is also part of YG.


The two in the photo are seen as the main players of this group.


However, at first glance, one wonders, "Are they really that talented?"


This may also be due to their very young faces.


If you ask yourself, "Can a girl like this perform a voice reminiscent of Jennie or Rosé right now?", you honestly have to be skeptical.


If you're talking about "potential" before talent, then their "luck", "character" and "current popularity" will have to keep pace with their debut period and ride the wave.


I think there are some things that can't be changed by a promotional offensive alone, but I wonder if the people involved have read into that trend and are making these statements?


If so, they must be very confident.


For now, the key point will be whether they can compete with "aespa", who debuted only recently, rather than "BlackPink".

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