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BLACKPINK, K-POP and Lisa







BLACKPINK, K-POP and Lisa
BLACKPINKとK-POPとリサ




Congratulations to BLACKPINK's Lisa! 2019 "Most Loved Instagram Account"



★ It is said that the selection was carried out by comprehensively analyzing the number of clicks and comments on Instagram stories. As a result, BLACKPINK's LISA (@lalalalisa_m) was selected as the 'most loved account' last year.



BLACKPINK's second mini-album "KILL THIS LOVE" released in April last year was a big hit. The world tour, which mainly focused on the US tour, was also successful, and was selected as "TIME NEXT 100" selected by TIME magazine. Currently, as a group artist, the number of subscribers on Instagram and YouTube channels continues to rank first in the world.


As mentioned above, BLACKPINK, to which Lisa belongs, has begun to play an active role worldwide. Since Jenny made her solo debut successfully, the scale has increased. The popularity of each member has gained momentum, and solo activities are no longer limited to Korea. Not only Jenny, who gained popularity through her solo career, but also Lisa, Rose, and Jisoo are receiving offers from overseas.
It may not be an exaggeration to say that the number of European and American artists who are active on the world stage has now surpassed them.


"How did this popularity emerge?" I often hear that there was a national publicity offensive. But it won't be that simple. A country that has great influence overseas in terms of economic power, etc., understands this. Of course, the capital is high, and there is a slope (pipe) for water to flow, so it should have been possible if the software (music and movies) flowed a little.


After World War II, would the Western powers, who used their political and economic power to spread their influence to every corner of the world, fall in line with this? There is also a track record that Western music and movies, including the United States, have spread their popularity all over the world.


The Beatles, Queen, John Wayne, Henry Fonda, Steve McQueen, Alain Delon, etc. are big stars who even controlled their own outlook on life. They were artists and stars who wanted to feel the vastness of the world, but it can be said that they were limited in the sense that they were selected from cards given to them.
The reason why K-POP gained popularity was not the background of realistic and linear power (political power and economic power). It was because of the emergence of SNS.


It rained down from the skies around the world like a parachute and led to its current popularity. However, the music of a distant and unfamiliar country (from the perspective of many countries) cannot be accepted suddenly. People from many countries must have felt that K-POP was a strange music.
The reason why they were accepted is that they skillfully incorporated the music that people in many countries were familiar with in the past, that is, the Western music (pops) that dominated the world several decades ago. It is thought that the part that was missing was covered by dance, but gradually it was accepted and created the current popularity.


At first, it was probably accepted as pop music with dance attached to music heard somewhere, regardless of which country or whose music it was.


Even if you were listening to music alone at first, one or two close friends will listen to you.
Through these connections, I wonder if the number of friends who like K-POP has increased one by one...


As people began to connect via SNS, it gave rise to the phenomenon of flash mobs. Music with two friends sharing earphones has low diffusivity. However, the dance that uses the body to dance is different.
If you gather in the square and dance, people will come out to watch you.


A few of my friends went to the square and danced to the music. If you add the act of dancing to listening to K-POP, you can enjoy K-POP twice.
Flash mobs and random dances held in city streets, parks, and rented venues have derived elements of intellectual games and sports of music and dance, and are now becoming established as events that include fashion.


The reason why BLACKPINK has become so popular is that, intentionally or by accident, they created an image of an idol who adds fashion to their stage music, beautiful face and slim figure, and faces the problem of obesity among young urban girls. Or is it because the appearance of the members creates it?
"While many girls have a passionate desire and dream of ``I want to put myself inside their outer appearance,''...




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