K-POP and BTS Fandom

K-POP and BTS Fandom
K-POPとBTSファンダム

"BTS" new song "DNA" MV surpasses 10 million YouTube views in the "shortest" history of Korean singers


The music video (MV) for the new song "DNA" of the Korean idol group "Bulletproof Boy Scouts" achieved a major record of surpassing 10 million views on YouTube in the shortest period of time for a Korean singer.


[Video] BTS DNA



"BTS"'s "DNA" MV was released on the official YouTube channel at 6:00 pm on the 18th, and after 8 hours and 4 minutes, it surpassed 10 million views at around 2:04 am on the 19th. This is the shortest record for a Korean singer.
The music video for "DNA" visually expresses the lyric, "The two of us were destined to be connected, and we were 'one' from our DNA," through scene changes that seem to go back and forth between virtual formats and outer space. .


In addition, the song "DNA" reached No. 1 on the iTunes "Top Song Chart" in 29 countries around the world.
On the other hand, "BTS" will unveil the new song stage of the new album for the first time on the coming 21st at Mnet "COMEBACK SHOW - BTS DNA", which will be broadcast live all over the world.
(From K-POP News)

"It's become a big deal."
The momentum of BTS, who made a comeback, is tremendous. As of 8 PM on the second day, the album title song "DNA" uploaded to YouTube has been viewed more than 21 million times.
Seeing how BLACKPINK recorded a tremendous number of views with their previous comeback song "AS IF IT'S YOUR LAST", it was possible because of this group. The momentum of the debut songs and comeback songs that have been released so far made me feel that a song like 'AS IF IT'S YOUR LAST' will come out.


　There is no other group like TWICE that has the potential to increase the number of views with such momentum.
In girl groups, both stand out.
Even BIGBANG and BTS, who are the top boys, will not be able to match them when it comes to competing for the number of views.
Singing and dancing K-POP has many female fans. While female fans are absorbed in their favorite boy groups, they also casually enjoy the music of same-sex girls. There must be a lot of girls' music, whether it's singing at karaoke or dancing that draws you in.
I think that is reflected in the number of views on YouTube.


BTS seems to ridicule such easy interpretations, and is coming at a pace that exceeds the number of views that BLACKPINK and TWICE's songs have achieved.
If that happens, BLACKPINK and TWICE, who are coming back next, will have to increase the number of views at a faster pace.
"Will it come?"
Last year, we saw a phenomenon in which TWICE, which later made a comeback, continued to break the records set by BTS. When TWICE came back. Will something similar happen again?
If it happens, it will be because the K-POP fandom as a whole has expanded. If it didn't happen, would BTS have cultivated and expanded their own fan base outside of the K-pop fandom?
I would like to carefully follow BTS's activities while paying attention to that aspect.




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