
The next comeback is a crucial moment (MOMOLAND)
次のカムバックが正念場(MOMOLAND)
次のカムバックが正念場(MOMOLAND)
MOMOLAND's smash hit song is No. 1 in "Most Popular Videos of the Year"! YouTube announces the top 10
MOMOLAND's "BBoom BBoom" was certainly very popular.
The reason for its long-lasting popularity is probably because the song had the potential to create a boom.
MOMOLAND members would have liked to ride on this popularity, but there was another aspect to their popularity that they could not keep up with.
It would have been nice if the members had been able to appeal to their individual characters while "BBoom BBoom" was popular.
However, they were too busy with the "BBoom BBoom" stage to do anything else.
While they were popular and running around with promotions, the members must have been worrying about how to appeal to their fans with their own characters.
No, they may have been too busy to even have time to worry.
It's a shame that they ended up with the simple character of "BBoom BBoom" now.
Their next comeback song, "BAAM," also sold well as a second release in the "BBoom BBoom" style.
Instead, they left the impression of being a typical band of girls jumping on trends.
It may have been a miscalculation to assume that they could continue with this style.
I think they wanted to show that they could perform this kind of stage and this kind of music while they were still popular, while "BAAM" was a hit.
If they had just shown a cover stage of a popular girl group with a different style, the impression they made on fans would have been quite different.
As a result, it seems that MOMOLAND has become a group that has no image beyond being a group of girls who are just jumping on the bandwagon with good songs.
For singers (groups) who are only blessed with good songs, the third song is the turning point.
The new fiscal year will also be a gauge for whether they can maintain their popularity.
MOMOLAND was very popular this year.
However, while fans support music like "BBoom BBoom," they must also be looking for more from MOMOLAND.

Girl groups like IZ*ONE are also emerging, with stages backed by precise skills and dancing ability.
Simply having a "cool" performance may not be enough to compete with the "freshness of IZ*ONE".
This is not just true for MOMOLAND.
This can be said for other girl groups as well, but as MOMOLAND gains popularity, it is likely that they will lose a lot of fans.
This year will soon be over, and their great achievements will be in the past.
Will MOMOLAND have the strength to respond to the new trends? Their next comeback song will be a turning point for them.
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