[Brand Reputation] January 2024 K-POP Group TOP30: Based on their impressions

[Brand Reputation] January 2024 K-POP Group TOP30: Based on their impressions
[ブランド評判] 2024年1月K-POPグループTOP30：の感想から





[Brand reputation] January 2024 K-POP group TOP30: 1st place Seventeen, 2nd place BlackPink, 3rd place NewJeans




★ Brand reputation rankings for K-POP groups (both men and women) for January 2024 have been released. 1st place was ``Seventeen'', 2nd place was ``BlackPink'', and 3rd place was ``NewJeans''.


The Korea Corporate Reputation Research Institute measures and publishes the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from December 18, 2023 to January 18, 2024.





Since the reputation index includes both monthly and annual changes, we are also interested in how much stability is reflected in each category rather than the total number.


Looking at Seventeen reaching number one, I think they broke BTS' records in terms of album sales, etc., and Seventeen stood out in terms of total numbers.


For BlackPink, it was important for member Lisa to continue group activities. Her fans and the media must have felt sympathy for her when planning and arranging the schedule.


From the end of the fiscal year to the beginning of the new year, aren't New Jeans, IVE (girl groups), etc. the ones that were the busiest with work and received the most attention? There were many annual year-end events, and popular boy groups were in the spotlight, but aespa, TWICE, and Le Sserafim also had very prominent activities.


Regardless of Seventeen's 1st place and BlackPink's 2nd place, boy groups
I feel like it would have been better to leave BTS in the top 10 and push TWICE and Le Sserafim into the top 10.


Even those with little knowledge of K-Pop know that boy groups sell their records well.


However, in terms of the level of entertainment interest in K-POP and the actual situation, I would like to see that the popular girls listed above are at the top.





[January 2024 K-POP group brand reputation]


①Seventeen
②BlackPink
③New Jeans
④IVE
⑤Rize
⑥Stray Kids
⑦aespa
⑧BTS
⑨(G)I-DLE
⑩Zero Base One



⑪TWICE
⑫Le Sserafim
⑬Babymonster
⑭The Boyz
⑮B1A4
⑯BTOB
⑰ENHYPEN
⑱Red Velvet
⑲April
⑳NMIXX

㉑NCT
㉒ Girls' Generation
㉓ATEEZ
㉔TVXQ
㉕EXO
㉖fromis_9
㉗H1-Key
㉘Boynextdoor
㉙ITZY
③SHINee



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