Is it still going on? (BTS and TWICE era)

Is it still going on? (BTS and TWICE era)
まだまだ続く？（BTSとTWICE時代）




Nayeon & Jeongyeon & Momo, refreshing + lively summer girls


Group TWICE's Nayeon, Jeongyeon, and Momo are showing off their charm as refreshing summer girls.


TWICE's agency, JYP Entertainment (hereafter, JYP), will present various contents such as various image teasers, tracklist teasers, and music video teasers ahead of the release of TWICE's new song "Dance The Night Away" on the 9th. and is attracting a great deal of interest.
JYP started releasing the second individual teaser image of "Dance The Night Away" on JYP and TWICE's various SNS at 00:00 on the 3rd.
Last week, the members of TWICE presented the first individual teaser image of enjoying a special party on the beach on a summer night, and this time, they will show off their charm with beachwear that stands out on the beach.
As the first runners of the second individual teaser, Nayeon, Jeongyeon, and Momo are smiling brightly against the background of the blue sea. "Shot thru the heart" is a track in which members Momo, Sana, and Mina participated in writing the lyrics. This is the first time that three people have been in charge of writing lyrics for TWICE's new song.


Wheesung wrote the lyrics for TWICE's 2018 "Summer Girl" new song "Dance The Night Away", and the combination of TWICE and Wheesung is attracting attention.
(From K-POP News)



Following early spring, TWICE's comeback has entered full-fledged mode.
　The music evaluation of TWICE, whose evaluation is extremely divided among fans and outsiders.


Evaluation from the outside.
"I don't have the ability, but I admit that I'm popular."


Evaluation from within.
"They have talent. The result of pursuing catchy music and performance. The songs and dances are just simple."
"If you think you don't have the skills, that's fine. TWICE's music is gaining popularity regardless of their abilities."


It seems that the direct connection between K-POP's "ability" is the "coolness" of the stage performance. It is a belief that a high level of skill in music "creates coolness".
However, it cannot be denied that this "coolness" is also deeply connected to "visual goodness".
In fact, K-POP's "cool music" cannot exist without visuals.

"What about BTS's abilities and visuals?" "Where does their current popularity come from?" "How did it become so popular in America?"
"There are so many mysterious parts." If they go to America, they're just a group of little boys.


There is no doubt that the popularity of BTS originated in Asia.
I don't want it to be a contradictory explanation, but wouldn't it have been better if I didn't have a top-level handsome young man (boy) like Maknaeline (preventing his popularity from slipping?)? If only top-level handsome boys are gathered, the strong fan base will be hardened by fans who want only that. I would like to see their popularity diminishing the entertainment value and making it difficult to evoke large-scale energy.
The rough naming of BTS as "Bulletproof Boy Scouts" would have been good, and the visuals were also mixed. Maybe that was the good thing.
　

"What? This group!"
When I stepped into the world of music with this in mind, it was surprisingly deep. The stage with story is also impressive.
It was good that the fans were invited not from the visuals, but from the music. If you start with the music and analyze the members, there are about 3 visual members who make you think they're out of place here. If you think that there are members who are like children, there are also members who are like adults.
again,
"What? This group?"
and the curiosity of young girls is aroused. The solidification of the fan base begins quite unevenly.
If you look into it, you'll find that he's an interesting member. Male fans are also attracted to the mystery of that area and begin to gather.
There's no way American fans would suddenly fall for an unknown group. Through some kind of data, they would have developed an interest in BTS. The first chunk of the fan base should have knocked on their hearts.
　The reason why BTS's popularity spread all over the world was created by Asian fans who were willing to accept both visuals and musical skills at the same time.

Appropriate coexistence of visuals and musical skills... It seems that TWICE's success lies in their steady implementation of the BTS style.
I was told by one that my visual level was "low" and that my musical skills were "low" by the other. However, it became more and more popular. They were strong because they had a good balance of visuals and musical skills. The unbalanced follower girls couldn't have been replaced.


I think that's why BTS and TWICE have not been overtaken by follower girls.
In order for other groups to replace them, a group with enough energy to destroy both styles will have to appear.
In order to do that, you have to have a close match with either musical skills or visuals.
Both are difficult roads, and for the time being, the era led by BTS and TWICE will continue.
"Once the K-pop boom subsides, it's possible that there will be a reset..."




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