Premonition of a big hit, IZ*ONE "La Vie en Rose"

Premonition of a big hit, IZ*ONE "La Vie en Rose"
ビッグヒットの予感、IZ*ONE『La Vie en Rose』

"IZ*ONE", "Music Bank" are also the focus of attention... unified with red mufflers


All eyes were on the arrival of the Japanese-Korean girl group "IZ*ONE" at the "Music Bank" site. The 12 members, all dressed in red mufflers, headed to their first rehearsal for a popular music program on the morning of the 2nd.


[Video] "IZ*ONE" - "La Vie en Rose" MV


"IZ*ONE" has just released their first mini-album "COLOR*IZ" on the 29th of last month and made their official debut. On the 1st, they will make their music program debut on 'M Countdown' and will appear on 'Music Bank' on the 2nd. As interest is focused on each program in which IZ*ONE appears, expectations are rising as to what kind of performance they will show.


Also, "IZ*ONE" will be attending the "2018 AAA (Asia Artist Awards)" to be held on the 28th. Furthermore, today, it was announced that he will appear with "BTS" and "TWICE" at "2018 MAMA FANS' CHOICE in JAPAN" on the 12th of next month.
(From K-POP News)

At 6:00 pm on the 29th, IZ*ONE released the sound source of the debut album title song "La Vie en Rose". An hour later, at 7pm, it topped the Bugs real-time music chart. Following this trend, they swept the top ranks of many music charts, such as Melon 9th, olleh MUSIC 8th, NAVER MUSIC 10th, genie MUSIC 8th, and Mnet 6th.
"This popularity is extraordinary." It seems that the feeling I got from their music was transmitted to the other side of the earth. Of course, it's not just Billboard who feels it.


Seeing the success of popular groups such as BTS, Billboard, the most authoritative music media in the United States, has recently begun to feature new K-POP girls as well.
The performances of (G)I-DLE and LOONA, who are strong contenders for this year's Rookie of the Year award, were certainly spotlighted.
The spotlight was on them because they had a certain amount of response in the American market, and because they were producing results that commensurate with their constant success.
However, in the case of IZ*ONE, it was picked up in a different way. IZ*ONE achieved results in a different way from the previous girls. It is a feat of hitting number one on the real-time sound source chart within an hour after debuting.
"Isn't this the first time since BLACKPINK that a rookie group has shown such success from the very beginning...?"
"That reaction doesn't seem to have abated yet."
It was only natural that Billboard would immediately pick it up.


"I wonder what caused them to elicit this reaction."
The unexpectedness lies in the fact that the young girls, who have 14-year-old members, boldly challenged "innocent sexy" and created a never-before-seen pure and sexy dance and lovely singing voice.
It seems that many fans were once taken aback by the unexpected comeback. Was it a reaction that the number of views of the MV seemed to stagnate for a while? But now it's ticking at an exhilarating pace.
It can be seen from the many comments received that the debut song went against expectations.
For that reason, there aren't many voices of disappointment. It was different from what I expected, but the voice that said it was a good song was overwhelming.


In the past, Fominitz's HyunA performed sexy solo music and made K-POP popular in Europe and the United States. Billboard picked her up and praised her. It featured HyunA as one of the promising young singers scattered around the world.
However, neither HyunA nor Fominitz became so popular in Korea. They couldn't hold concerts in Japan, so they gathered fans through street performances.
It seems that her HyunA's Western-style sexy was excessive or she didn't become popular in Korea.
But her sexiness wasn't barren here. Innocent sexy music became popular this summer. Apink is the main character. Apink is a girl group that has been devoted to pure music until the end of their contract period.
"They gathered and talked."
"Since I've done my pure songs to my heart's content, should I try something a little different? 　Sexy is nice too."
I don't know if "I'm so sick" was born smoothly.
But this song is definitely a sexy song. Starting with Naeun, all the members are concentrating on singing and dancing to give a sexy performance.
However, from that stage, strangely enough, the sexiness that makes you turn your eyes away doesn't come through. Sexy was also comfortable if Apink did it.


I don't know if the production team that created the music for "La Vie en Rose" had this in mind.
However, I can't help but feel that IZ*ONE was aimed at the "soil under the willow".

We expect the official music video for this song to surpass 100 million views.




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