Entered the HYBE Girls front and established a new label “ADOR”
HYBEガールズ戦線に参入、新レーベル「ADOR」設立
HYBE new label “ADOR” established, Min Hee Jin Group to debut in 2022
HYBE has become the top music agency in the K-POP industry thanks to the success of BTS. Boys boasts a strong lineup including BTS, TOMORROW X TOGETHER, ENHYPEN, NU'EST, and SEVENTEEN.
However, when it comes to girls, they have not developed a group that stands out. After GLAM, which debuted in 2012, failed to produce any notable results, they stopped working on developing a girl group.
In 2020, she took GFRIEND under her wing and tried to change her appearance from an innocent image, but once again her plans were off.
HYBE has welcomed Min Hee-jin, who has earned a reputation as a pioneer who changed the flow of the market by incorporating the concepts of "visual directing" and "concept" in SM. They decided to appoint a person with a proven track record as the label's representative director and focus on nurturing a new girl group.
Min Hee-jin, who was appointed as the head of the label, expressed her aspirations as follows.
"With the launch of our new label, we are ready to make a change in the music industry once again. Without being afraid of new challenges, we will release artist IP and content that can showcase ADOR's unique philosophy."
HYBEガールズ戦線に参入、新レーベル「ADOR」設立
HYBE new label “ADOR” established, Min Hee Jin Group to debut in 2022
HYBE has become the top music agency in the K-POP industry thanks to the success of BTS. Boys boasts a strong lineup including BTS, TOMORROW X TOGETHER, ENHYPEN, NU'EST, and SEVENTEEN.
However, when it comes to girls, they have not developed a group that stands out. After GLAM, which debuted in 2012, failed to produce any notable results, they stopped working on developing a girl group.
In 2020, she took GFRIEND under her wing and tried to change her appearance from an innocent image, but once again her plans were off.
HYBE has welcomed Min Hee-jin, who has earned a reputation as a pioneer who changed the flow of the market by incorporating the concepts of "visual directing" and "concept" in SM. They decided to appoint a person with a proven track record as the label's representative director and focus on nurturing a new girl group.
Min Hee-jin, who was appointed as the head of the label, expressed her aspirations as follows.
"With the launch of our new label, we are ready to make a change in the music industry once again. Without being afraid of new challenges, we will release artist IP and content that can showcase ADOR's unique philosophy."
★ "ADOR" plans to introduce its first new girl group in 2022. The group has been known as the ``Min Hee Jin Girls Group'' and has been attracting high expectations.
In 2019, we held a "Plus Global Audition" to recruit members. The project will be produced mainly by the members, and CEO Min Hee Jin will oversee the project.
In addition to this group, HYBE is also preparing to debut a group that will include IZ*ONE members Sakura Miyawaki and Chaewon.
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