TWICE (Korea) From a demonstration to improve fan treatment
TWICE（韓国）ファン待遇改善のデモから
TWICE's Korean fans demonstrate anger at JYP Entertainment! He rents a truck and criticizes the agency's negligence in front of the company building... What's the reason for that?
★TWICE's demands for improved treatment consist of the following 5 items.
1 ① Change of music video production company
2 ②Strengthening artist protection
3 ③ Strengthen promotion
4 ④ Costume improvement
5 ⑤Music video of recorded songs, performance video of title song
★① Change of music video production company
The controversy may have started with the plagiarism of objects that appeared in the "MORE & MORE" music video. However, it is hard to shake the impression that the choreography is irreplaceable and that it relies too much on the skills and characters of the members. Therefore, I felt strongly that I was being forced to watch a performance that lacked freshness and vitality.
Perhaps this is having an impact on the number of views of TWICE's music videos and stage videos uploaded to YouTube.
Until recently, TWICE's comeback song MV boasted the second highest number of views after BLACKPINK's. Although it wasn't as fast as BLACKPINK, the other girls' speed was overwhelming. The speed of playback is still high.
However, with the momentum and popularity of their overseas expansion increasing, it is no longer rare for K-Pop girls to reach 100 million views in a short period of time, just like TWICE, by releasing their comeback song (MV) on YouTube.
In terms of relative comparison, it can be said that BLACKPINK is in a situation where they are likely to be left behind and swallowed up by the popular girls who have followed them.
★②Strengthening artist protection
This is a matter that the entire K-Pop world must address, but it is natural that JYP, as a large agency, must take the lead and set an example. For a large agency (which owns the popular girls TWICE), there were a lot of troubles and the impression was that they were lax about their guard (although they may have been more tolerant of fans coming and going). It will be necessary to strengthen the guard in the future.
★③ Strengthen promotions
As mentioned earlier.
★④ Costume improvement
There is a huge difference in the appeal of their fashion sense and ability to evoke an image compared to BLACKPINK's stage.
★⑤Music video of the recorded song, performance video of the title song
I want bighit to follow suit.
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