Charm of gentle music (LOVELYZ)
円やか音楽の魅力（LOVELYZ）
LOVELYZ to make comeback in mid-November...agency comments "MV filming completed"
On the 25th, agency woollim Entertainment said, "LOVELYZ will make comeback in mid-November.
They recently finished filming their music video."
LOVELYZ will be returning to the music industry for the first time in about six months since their repackage album "Now, We" in May this year.
In particular, LOVELYZ will be making a comeback in mid-November to give their fans a meaningful gift as they celebrate their third anniversary of debut on November 12th.
LOVELYZ has received a lot of love through songs such as "Ah-Choo," "Now, We," "Hi~," and "WoW!", and has built a large fanbase.
They held their solo concert "2017 LOVELYZ CONCERT" at the end of July this year, and have emerged as a popular girl group of the moment.
(From K-POP News)
Yein, Soojung, Jisoo, K, Babysoul...they are members whose faces and names you can match.
This time, there were three other members whose faces and names I couldn't remember.
This may be because it's been a while since I watched them on YouTube.
When you follow a lot of girls, the number of members you have to remember increases, and there are more cases where you can't match the names of the members with their faces and get flustered.
These days, with new girls, whether it's gugudan or PRISTIN, you can only remember the names of two or three of them. LOVELYZ is still better because they can keep four or five members at a time.
It seems that Shin-Okubo's Korean Wave Town has become extremely crowded with young K-POP fans from weekends to Sundays... It is undeniable that K-POP is growing in popularity on a global level.
Even when its popularity in Japan was stagnant, K-POP itself continued to advance at a leisurely pace around the world.
However, it is safe to say that K-POP fever has risen again in Japan and neighboring Asian countries, thanks to the success of up-and-coming K-POP girls such as TWICE and BLACKPINK.
As Lovelyz celebrates its third anniversary since its debut, it was a time when K-POP girls were losing all momentum in Japan.
It was also a time when Apink, following in the footsteps of Girls' Generation and KARA, aimed to establish themselves in Japan with a pure and innocent approach.
They made bold approaches in Osaka, Nagoya, Tokyo, and Hokkaido, but looking back, Apink's efforts at that time seem to have been a battle filled with a sense of mission to keep the light of K-POP alive.
It could be said that Lovelyz debuted in line with this trend.
The girls that emerged during this period were characterized by soft-touch performances that emphasized technique over power and curves over straight lines.
KARA and Girls' Generation, who led K-POP in 2010, became popular with their rock and straightforward performances.
Apink followed suit, taking a smooth route that avoided rehash, and the girls behind them followed suit.
However, it seems that it is powerful and straightforward performances that can create big booms.
Perhaps the reality of entertainment is that it is equal to the waves of economic trends.
TWICE, IOI, and BLACKPINK, who emerged a little later than LOVELYZ, have aroused explosive popularity with their powerful and straightforward music.
It will be interesting to see how long LOVELYZ and Apink can continue to maintain their soft-touch music and performances without being affected by these influences.
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