What kind of scenery will it be? (This summer of IZ*ONE)
どんな景色となってるだろう？（IZ*ONEのこの夏）
Last year, K-POP singers went overseas to expand their activities globally. The representative stage was BTS and TWICE, who are leading the current boom.
A Korean media conducted a detailed analysis and survey of K-POP singers who are likely to show great success in 2019, targeting executives of leading entertainment agencies and production companies in South Korea.
As a result, four idol group names were derived.
The four groups are BTS, TWICE, IZ*ONE, and NCT 127.
Last year, BTS showed the most worldwide success among idol groups. K-pop fans all over the world have paid close attention to their European tour.
During the tour in America and Europe, the venue was filled with enthusiastic fans as well as the outside, and some fans started sleeping in tents around the venue for several days, and reporters from local TV, newspapers and magazines appeared every day. We had an interview battle.
On American TV, one music critic even said, "They are reminiscent of Michael Jackson and Stevie Wonder," and British TV praised them, saying, "They are the Beatles of the 21st century."
Japan is the largest music market in Asia. TWICE, who was named second after BTS, showed great success in 2018, mainly in Korea and Japan. Especially in Japan, the number of opportunities to appear on TV increased, and he energetically digested commercials, various stages, and events. It can be said that they are on par with the idol groups that represent Japan in terms of popularity and name recognition.
The extent of their rising popularity and name recognition was clearly reflected in the audience ratings of the NHK Kouhaku Uta Gassen on New Year's Eve. This is because TWICE recorded 6th place among all artists with over 42% audience rating.
It seems that the audience rating can be flipped to instantaneous fluctuations and comings and goings, but I heard that TWICE was the representative that moved the needle (fluctuation) of comings and goings the most.
For better or worse, TWICE can be said to be the most popular idol group in Japan.
Continuing from last year, it was only natural that TWICE would lead the idol group this year along with BTS.
Since their debut song in 2015, TWICE has continued to record first place on music programs with all of their released songs. Last year, they announced “What is Love?”, “Dance The Night Away”, and “YES or YES”, and they are continuing to hit 100 million music videos (MVs) for 10 consecutive works.
At the representative K-POP music festival "MAMA 2018", they won the "Song of the Year Award" worthy of the grand prize.
An official who chose TWICE's success in 2019 said.
“TWICE is the only girl group that has the same influence as boy groups while aiming for full-fledged overseas expansion, including a Japanese dome tour, so we can expect stable performances this year.”
"Some people have a different point of view."
“TWICE is expected to set a high record for record sales this year as a one-top girl group that connects Japan and Korea.”
"IZ*ONE" is a girl group selected through the Mnet audition program "PRODUCE 48" which ended in August 2018. Although it is K-POP, it is an idol group with future-oriented experimental characteristics in that it is based on both Korea and Japan.
They will be active for a limited period of two and a half years, but it is not yet clear how active they will be. Debuted in Korea at the end of October, but the start dash achieved unexpected results.
At the end of the year, they appeared on terrestrial television in Japan and performed on stage, and the response was very good, and expectations have grown since the beginning.
The performance of the debut song "La Vie en Rose" surprised the fans who were waiting for the debut and led to its success.
IZ*ONE is a girl group whose members average age is about 2nd or 3rd year high school. The stage they put out was a technical performance of "Omase Kiyoshi" that goes beyond TWICE and Red Velvet's "Keijun".
The core group of people who became IZ*ONE fans after watching "PRODUCE 48" are probably middle and high school students. Many of them must have been taken aback when they saw the performance of "La Vie en Rose."
However, this generation is flexible. I was unexpectedly tired, but I should have adapted to the IZ*ONE style.
On the other hand, it is inferred that many K-POP fans of a slightly older generation watched the MV and the stage with a feeling that they would be able to imagine it anyway, but let's wait and see. However, I feel that there are quite a lot of people who were surprised by the performance, watched it twice, three times, four times, and eventually became fans.
Judging from the visuals of the members, I feel that the male fans are quite attracted to them.
★The person who chose "IZ*ONE" revealed, "Since the program has already secured a fan base and the performance of the debut song was good, it is expected that they will be more active this year and produce results." made it
IZ*ONE's debut activities are centered on Korea and Japan, so it can be seen that they are still only half of their activities. IZ*ONE" will be releasing their Japan debut single "Suki to Iwasetai" on February 6th, and this activity is likely to further expand their fan base.
After that, he said that he would also focus on global activities.
It seems that they will energetically perform their activities in Japan and then return to Korea to start their comeback activities, but depending on the results of these activities, they may be able to hold a concert around the summer.
"What's happening in IZ*ONE's summer?" There seems to be no doubt that he continues to be active, but it's still hard to imagine just how popular he has become.
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