From the big hit of Rosé (BlackPink) solo debut song “On The Ground”
ロゼ（BlackPink）ソロデビュー曲「On The Ground」の大ヒットから
★ BlackPink's "Rosé" has broken the record for the most views on YouTube for a K-Pop solo artist.
According to YouTube on March 16th, Rosé's solo debut song "On The Ground" MV recorded 41.6 million views in 24 hours after it was released at 2pm on the 12th. This is the highest record for a K-pop solo artist since PSY in about 8 years.
In addition, at the time of the release of the MV, the number of simultaneous users exceeded approximately 1.2 million, setting the highest YouTube premiere MV viewing record ever for a solo artist.
On the day of its release on the 12th, the MV for "On The Ground" was ranked as the most viewed video on YouTube, and is currently approaching 100 million views.
41.6 million views in 24 hours, and at the time of the MV release, the number of simultaneous users was over 1.2 million ~?
Wow, that's really amazing.
BTS didn't have time to absorb the disappointment of missing out on the Grammys, but Rosé's solo debut song "On The Ground" is now being loved by fans around the world. Continuing the momentum of K-Pop.
Even the Grammy Awards won't come close in front of fans from all over the world. The Grammy Awards are just a once-a-year event. The music that graced the stage of this year's Grammy Awards was nothing more than a report of accomplishments.
The music that is currently making waves around the world and thrilling fans is Rosé's "On The Ground." This is the forefront of music.
Partly because BTS didn't win the Grammy Award, I didn't even watch the Grammy Awards stage. If I had won an award, I would have seen some of the stages.
BTS was nominated because the other side of the world is dominated by K-POP. In other words, Western music is in a slump on this side. Therefore, it seems likely that BTS was nominated for a Grammy Award in order to attract K-pop fans.
Just because Gaga and Ariana Grande defeated BTS, it's impossible for Gaga and Ariana Grande's fans to increase rapidly on this side. There's no way the music that's losing sales to BTS over there will sell here.
I wonder if the Grammy Awards have reached their bottom...?
If we presented an award to BTS, who were unable to perform on stage during their visit to the United States, I can imagine that there would be some criticism from those around them, and in that sense I can understand it.
However, if you have a conclusion, don't just nominate a song you have no intention of nominating, no matter how much it sells. This is the end of the Grammy Awards.
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