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Worried about the future of "Fifty Fifty" activities

2023-07-06 00:09:56

Worried about the future of "Fifty Fifty" activities
心配な「Fifty Fifty」の活動のこれから

Trademark issue with ``Fifty Fifty''... Group name ``English and Korean notation'' with separate applicants... Member family application?

★ The members of "Fifty Fifty" filed a lawsuit against their agency to terminate their contract. Trademarks related to the group have been applied for by companies other than the company to which they belong, and interest is pouring in.

According to the patent information search service provided by the Korean Intellectual Property Office, the agency ATTRAKT applied for the trademark "FIFTY FIFTY" in English on May 15th.

On the other hand, an application was filed on June 19 for the trademark written in Hangul "피프티 피프티". However, the applicant is not ATTRAKT. What was written was not the name of a company or company, but the names of four individuals.
On the other hand, an application was filed on June 19 for the trademark written in Hangul "피프티 피프티". However, the applicant is not ATTRAKT. What was written was not the name of a company or company, but the names of four individuals.

The filing date is the same as the date when the "Fifty Fifty" member filed a lawsuit against ATTRAKT to terminate the exclusive contract, and there are speculations that it may be the name of the member's family.

▶ ('Fifty Fifty' family, 'group name' trademark application? Member's lawyer 'I don't know')

"Fifty Fifty" is a four-member girl group that debuted on November 18, 2022. Due to the worldwide hit of the new song "Cupid", they are currently making a big break. However, a conflict broke out involving his agency ATTRAKT, Warner Korea, and Cupid Producer. This is putting the brakes on activity.

This commotion is similar to the commotion of KARA, which started to play an active role in Japan around 2010.

In that case, there was a difference in motives among the members. Hara, who became popular, was almost a body, and the leader, Gyuri, had parents who were familiar with the entertainment world, and showed a relatively understanding side of the agency.

Seungyeon, Nicole, and Jiyeon took a strong stance, but the members took control of the situation and managed to get the job done.
In addition, most of the activities are centered in Japan, and it can be said that it was fortunate for the members that the flow of work and income was easy to see.

In the case of "Fifty Fifty", it is very difficult to see the actual situation compared to KARA's activities.
The members probably weren't sure at first even though they said it was selling well around the world.
"It's become popular in South Korea, so it must be that they finally have a real sense of it."
In other words, it was the impression that the uproar that should have happened there started to move around.
"People should not live on haze."
Even though people's exchanges have become more active and the world has become smaller, even if it became popular on the other side of the world, it may have felt like a haze.

"Isn't it difficult to collect sales through people?"

I wonder if parents really understand how many professionals are involved in making "Fifty Fifty" move on stage?

I don't think you should think like Ohtani that most of your income comes from your daughters, but the members who have been in the music industry for a few months should already be able to understand that. But... I feel sorry for the members who, despite having a good atmosphere and singing voice, have become involved in the turmoil of the adults and have become uncertain whether they can continue to do their favorite music (idol).

Fortunately, KARA entertained many fans. I hope that they will continue to do so.

★　関連記事

「Fifty Fifty」家族、”グループ名”商標出願? メンバー側弁護士「よく分らない」

★　関連記事

Fifty Fifty vs 事務所「第1回口頭弁論」…メンバー側「お金目的ではない」, ATTRAKT「早期解決望む」