With Yuna and Taeyeon ...
No. 1 and 2 on the Japanese Oricon chart ... What is the secret of the "Korean dollar" girl group? (1)
Korean idol groups are excited about Japan. The Korean wave boom that started in the drama in the early 2000s has moved to the idol group. The word'Korean dollar'was also coined to mean a new Korean idol.
In particular, girl groups such as Girls' Generation, KARA, and 4minute are leading the new Korean wave. Girls' Generation reached No. 1 on the Oricon single chart with the single album "Gee" on the 26th of last month, less than two months after her debut in Japan. As an overseas women's group, it will be the highest ranking in 30 years since the Nolans in the UK came in second in 1980. KARA, who landed in Japan one month before Girls' Generation, also reached No. 2 on the Oricon chart, demonstrating the power of the Korean girl group.
I interviewed Girls' Generation, who recently released their third mini-album "Hoot" and returned to Japan on the morning of the 2nd. Based on this interview, we will analyze the success code of'Idol Korean Wave'.
<1> Global network = "It seems that Japanese fans took it freshly when they competed with the colors and music that Girls' Generation originally had, rather than trying to match themselves to the Japanese music market." (Sooyoung)
In the early 2000s, when BoA and TVXQ entered Japan, Korean singers chose a localization strategy. It was a way to debut as a new singer in Japan and compete with Japanese singers. However, the situation has changed recently. Girls' Generation, KARA, etc. brought in the songs that were hit in Korea as they were.
"Gee" and "Mr." are songs that were already known to Japanese fans through the video site "YouTube". At the Girls' Generation Tokyo showcase site in August, where 22,000 people gathered, there were many Japanese fans who sang Girls' Generation songs in Korean.
Jessica said, "She came from Korea, so she seems to be familiar to Japanese fans." It was a verified music, so there was a high possibility of success.
Global networks such as YouTube are expected to emerge as the core stage for Korean idol groups to enter the global music market. In fact, even in North America, Europe, and South America, the number of fans who are exposed to Korean music through YouTube is increasing.
The current affairs weekly magazine Time diagnosed that "K-pop has spread to the inaccessible Western markets through social media such as YouTube and Twitter."
No. 1 and 2 on the Japanese Oricon chart ... What is the secret of the "Korean dollar" girl group? (2)
K-pop style = "In Korea, Girls' Generation was a familiar image, but in Japan, there were many reactions that I longed for" (Taeyong)
The style that is different from Japanese girl groups is also the driving force behind the idol Korean wave. In the case of Japanese women's groups, they tended to appeal the image of a cute girl rather than their singing ability and dancing ability. Morning Musume. As in the case of, the process of growing up the immature girl selected by the audition was emphasized.
On the other hand, the Korean girl group has a strong image, such as performing intense dances, digesting songs live, and showing fashion and hairstyles exceptionally. A strong girl group that has never been seen in Japan has appeared and has become a target of admiration.
The unique style of K-pop, which quickly absorbs British and American music such as hip-hop, R & B, and dance, and digests it in an oriental manner, satisfied the strict tastes of Japanese fans. In an interview with Fuji TV, President Kazuhiko Koike of Universal Music Japan said, "The Korean idol group has the perfect professional level of five major requirements of song, singing ability, dance, visual and entertainment. It doesn't exist. "
<3> Korean-style idol system = "Foreign languages that came from the days of trainees were useful" (Seohyun)
The Korean idol group has grown through a detailed training system. Planning (trainee) -Product announcement (debut) -Public relations (broadcast appearance) -Export (overseas expansion) systematized system makes it a "masterpiece". After being verified as a big hit product in Japan, it is a thorough corporate type that enters the export stage.
Foreign language education that I have received since I was a trainee is also a device that facilitates overseas expansion. The qualities as a comprehensive entertainer who accumulates while working in various fields such as performing arts and dramas in Korea also exerts great power.
Sooyoung said, "I want to challenge acting and hosting in Japan as well. The strength of Girls' Generation is that I can digest various fields."
(From entertainment news)
I knew "Wonder Girls" for a long time. From time to time, I enjoyed their music on YouTube. I didn't always do that. It's like watching Kim Yuna's figure skating and then listening to their music and dance. From now on, I get the impression that there were many dance-like songs.
Although I also listened to some songs from other groups, I don't remember well whether "Girls' Generation" was included in them. No, I feel like I remember faintly. But that was sometimes, I didn't listen to or watch it seriously, and I wasn't the age to always listen to music. I don't have enough knowledge to talk to people because I forget about it as a period.
Although I didn't try to know it in the first place, I had listened to Taeyeon's song several times with Kim Yuna, but I couldn't find her being the leader of this group.
However, when I read the above news, it was enough to welcome them.
It may be the reason why they were attached to their songs from the beginning. "Gee" and so on have become my favorite songs at the first time.
However, if I hadn't seen them on TV or in newspapers, I wouldn't have known them as usual.
They came to Japan and it started to be news that they had good legs dancing, so I thought I would listen to their songs once. So I listened to a couple of their songs, and it turned out to be. In no time, I fell in love with their music world.
The song feels good. The rhythmic singing voice comes into my ears smoothly. I'm good at dancing and it's fun to watch. I want to start dancing among them. However, if you try to mix it inside, you can only be a clown. That's how much their dance is complete. It's absolutely stunning.
Recently, I have been playing the Korean drama "Cinderella Man" on TBS from 10 am on weekdays. Yuna appears there as a heroine against Kwon Sang Woo.
She is the first child to wink and dance on "Gee". The wink was cute and left an impression on me. I overcame the two episodes without knowing it, but as I returned home and continued to enjoy "Gee", the two who seemed different overlapped as one girl.
It is a pity that this "Cinderella Man" can only be seen for 30 minutes during work breaks. I was thinking of seeing it all together, but if I look at the program schedule on a holiday today, I think BS Japan is doing the final episode.
It is from the afternoon. I was wondering whether to see it or not.
Although I had a strong desire to see it, no, I had decided that I shouldn't watch the final episode because I had only seen it halfway, but that decision was loosened just before the broadcast. I lost the temptation to see and saw it.
As far as I saw the final episode, the story had few parts out of the imagination, and it was nod that the audience rating was not very profitable. It feels like everyone fits in the original Saya, and even though we talk about various things, I don't think that one of the twins played by Kwon Sang Woo died and was missing.
However, Kwon Sang Woo has a strong presence and Yuna is also cute. She seems to have a complex even though she has long limbs and neck, but she doesn't hate her. There are many good children who do not bully people.
If there are nine members, it is difficult to remember the name, and some children want to be favored, but I like this Yuna and Taeyeon, the leader, because I was in "Cinderella Man". .. Taeyeon is really good at singing. I think it's better to use her singing ability as the main vocalist in her group than to do her solo work. No, needless to say, her singing ability is already being utilized everywhere. Her singing, which grabbed her whole flow and got a pot, is a genius.
After that ... Well, in fact, everyone likes it, and the two of them I just mentioned may have been the first to notice because of the opportunity. As I watched their videos, Tiffany seemed to become a favorite.
It was
As mentioned above, I wrote sloppyly, but even though the introductory article is long, the balance is not good in a little sentence, so I tried to stretch it as I wanted.
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