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Charm of gentle music (LOVELYZ

2022-12-13 21:57:36

Charm of gentle music (LOVELYZ)
円やか音楽の魅力（LOVELYZ）

"LOVELYZ" to make a comeback in mid-November!

The Korean girl group "LOVELYZ" will make a comeback in mid-November.

[Video] "LOVELYZ" - "Ima, Watashitachi" Official MV

On the 25th, their agency, woollim entertainment, announced, "Lovelyz will make a comeback in mid-November. They recently finished filming their music video."
"LOVELYZ" will return to the music industry for the first time in about six months since the repackaged album "Ima, Us" in May this year. In particular, "LOVELYZ" will make a comeback in the middle of the year, as they will be celebrating their 3rd anniversary on November 12th, and will deliver a meaningful gift to fans.

"LOVELYZ" has received a lot of love through "Ah-Choo", "Now, We", "Hi~", and "WoW!", forming a strong fan base. They have emerged as a popular girl group of the season by holding their solo concert "2017 Lovelyz Concert" at the end of July this year.
(From K-POP News)

Yein, Sujeong, Jisoo, Kay, Baby Soul... they are members whose faces and names match. As for the other members, this time there are three members whose faces and names I couldn't remember.
"Partly because I haven't had time to watch it on YouTube."
When I was chasing a lot of girls, there were more and more cases where I couldn't match the member's face and name unless I touched them very often.
Whether it's gugudan or PRISTIN, I can only remember the names of two or three new girls these days. Lovelyz can always keep 4-5 members so it's still good.

It is said that Shin-Okubo's Hallyu Town is bustling with young K-POP fans from weekends to Sundays.
K-POP seems to be gaining momentum even from a global perspective. Could it be said that up-and-coming girls such as TWICE and BLACKPINK played the role of triggering that?
If "LOVELYZ" were to celebrate their 3rd anniversary since their debut, it would have been around the time when K-POP girls had completely lost their momentum in Japan.
It was also the time when Apink aimed to establish itself in Japan as a girl following Girls' Generation and KARA on a pure route.
We made bold approaches in Osaka, Nagoya, Tokyo, and Hokkaido, but looking back, Apink's hard work at that time seems to have been a defensive battle to keep the light of K-POP from extinguishing.
It can be said that "LOVELYZ" also made its debut following this trend.
The girls that appeared during this period were characterized by their soft touch performances rather than power, and curves rather than straight lines.
KARA, who led K-POP in 2010, and Girls' Generation gained popularity for their straightforward rock performances.
The girls behind followed the gentle path that Apink avoided duplication.
However, it seems that a powerful and straightforward performance can create a big boom.
Perhaps there are some parts that are equal to the wave of economic trends. TWICE, IOI, and BLACKPINK, which came out a little later than Lovelyz, are gaining explosive popularity with their powerful and straightforward music.

I would like to pay attention to how far Lovelyz and Apink can maintain their soft-touch music and performance without being affected by them.