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Entrusted to the stage of GFRINED under BigHit






Entrusted to the stage of GFRINED under BigHit
BigHit配下のGFRINEDのステージに託す






Comeback with the new album "kai: LABYRINTH"! Focus on the first release from BigHit Entertainment




★The popular girl group GFRIEND is making a comeback with a new mini-album, "回:LABYRINTH".


On January 20th, GFRINED released a new mini-album comeback timetable on their official SNS. The timetable from January 21st to February 3rd includes the track list, concept photos, music video, and comeback content of the highlight medley.
The focus is on the concept photo. This album has three concept photos: 'Crossroads', 'Room' and 'Twisted'. What is the actual intention behind the three seemingly unrelated concepts of Crossroads, Room, and Twisted? It will be revealed on February 3rd, the official release date of the album and MV.


This album will be the first album to be released after BigHit Entertainment, which belongs to BTS, which is taking the world's music industry by storm, has acquired GFRINED's agency, Source Music. Attention is focused on what kind of new results the national girl group GFRIEND will release from BigHit Entertainment, which has gained worldwide success.







BigHit and Source Music originally had a connection. I feel a relationship that can't be put away with just the word "acquisition".


I wonder how BigHit's representative Pan felt about GFRINED's music. I'm sure you've seen a lot of their practice scenes, and if you were close to them, you would have talked to them openly and sent them advice.

Source Music has not extended its hand, and has devoted itself to GFRIED and carefully nurtured it.
GFRIED is also doing its best to meet the expectations of the agency. The songs he plays have definitely been hits. However, even though they are hits, I feel that something is missing.


GFRINED has a great level of singing and dancing. When I see their stage, I always feel that they have to sell more. They always show that kind of performance.
However, despite the fact that the songs are good, the dances are good, and the members' charms are being demonstrated on stage, it seems that they are unable to produce a big hit that involves the general public.
"Why?" "What is missing?"


It may have been a good opportunity for CEO Pan to take over GFRINED.
In order to protect GFRINED, Source Music may have been unable to come up with an unexpected game (because of the small agency)...
Now then, can CEO Bang prepare a stage full of new possibilities for GFRIED...?
GFRINED has completed the music of the pure world (Asia). I'd like to leave the rest to the next generation, and see GFRIEND's stages full of unexpectedness and freedom that are different from the past (it's a waste because the individual characters are more vivid).



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