[Brand Reputation] January 2023 “Korean Star” Top 30

[Brand Reputation] January 2023 “Korean Star” Top 30
[ブランド評判] 2023年1月”韓国スター”TOP30から



[Brand Reputation] January 2023 “Korean Star” Top 30: 1st NewJeans, 2nd BTS



★ January 2023 South Korean "Star" brand reputation has been released. 1st place was "NewJeans" with a great new single "OMG", 2nd place was "BTS", and 3rd place was "Im Youngwoong".

The Korea Institute of Corporate Reputation measures and publishes the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from December 29, 2022 to January 29, 2023.



◆ [January 2023 star brand reputation]


①New Jeans
②BTS
③ Lim Young Eun
④ IU
⑤ Black Pink

⑥ Song Hye Kyo
⑦ Yoo Jae Suk
⑧ Song Joong Ki
⑨Yuna
⑩ Cha Eun Woo

⑪ Song Suk
⑫ Lee Jong Suk
⑬ Son Heung-min
⑭NCT
⑮ Lim Ji-young
⑯Lee Chang Won
⑰IVE
⑱Seventeen
⑲(G)I-DLE
⑳ Baek Jong Won

㉑ TWICE ㉒ Kim Yuna ㉓ EXO ㉔ Lee Do Hyun ㉕ Super Junior
㉖ BIGBANG ㉗ Lee Young Ji ㉘ Kim Min Jae ㉙ Kang Daniel
㉚Park Sung Hoon



Below is the ranking of January's 'advertising model' brand reputation] that was released the other day.

"It seemed like a similar ranking." If you look closely, you can feel the similarity, but there are also subtle differences. If the method of tallying is slightly different, the results may of course be different, but there is no point in complaining about it. We are just interpreting what comes out.


　From 1st to 5th place, although the rankings are up and down, the lineup is exactly the same.
　When I followed the order, I wondered if the members would continue to move up and down like this from 6th place onwards, and it would seem that the lower ranks were quite disjointed.


From 6th to 20th, Yoo Jae Suk (Star Brand 7th - Advertising Model 8th), Son Heung Min (Star Brand 13th - Advertising Model 6th), Cha Eunwoo (10th star brand - 10th advertising model), IVE (17th star brand - 7th advertising model), NCT (14th star brand - 14th advertising model), Son Suk Gu (11th star brand - advertising brand) 9th), Seventeen
(Star Brand 18th - Advertising Model 16th), NCT (Star Brand 14th - Advertising Model 14th), Baek Jong Won (Star Brand 20th - Advertising Model 12th).

Kim Yuna (11th place), Hyun Bin (13th place), Kim Go Eun (15th place), Lee Byung Hun (17th place), Aespa (18th place), Park Eun Bin (19th place), who are quite high in advertising models 20th) and Kang Daniel (20th) may maintain their presence, but their star quality (of the past) may be waning. However, Kim Yuna and Kang Daniel are showing their strong popularity, remaining in the top 20.


It seems that actors tend to be unable to maintain their brilliance due to fierce competition, unless they keep up with seasonal hit movies and dramas from time to time.
On the other hand, if a musician has a hit song that has taken the world by storm, and continues to be active, is there a way to maintain the authority of a legend...? (This is just my personal opinion based on these rankings.)

In that sense, the top 5 people (groups) can be said to be national stars who are exciting now (continuing to shine all over the country).

◆ [January 2023 “advertising model” brand reputation]

①New Jeans
② IU
③ Lim Young Eun
④BTS
⑤ Black Pink
⑥ Son Heung Min
⑦IVE
⑧ Yoo Jae Suk
⑨ Son Suk
⑩ Cha Eun Woo

⑪Kim Yuna
⑫ Baek Jong Won
⑬ Hyun Bin
⑭NCT
⑮Kim Go Eun
⑯Seventeen
⑰Lee Byung Hun
⑱ aespa
⑲ Park Eun Bin
⑳ Kang Daniel

◆ [January 2023 star brand reputation]

①New Jeans
②BTS
③ Lim Young Eun
④ IU
⑤ Black Pink
⑥ Song Hye Kyo
⑦ Yoo Jae Suk
⑧ Song Joong Ki
⑨Yuna
⑩ Cha Eun Woo

⑪ Song Suk
⑫ Lee Jong Suk
⑬ Son Heung-min
⑭NCT
⑮ Lim Ji-young
⑯Lee Chang Won
⑰IVE
⑱Seventeen
⑲(G)I-DLE
⑳ Baek Jong Won



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