Finally, TWICE appears on the real stage
やっと本当の檜舞台に登場（TWICE）
やっと本当の檜舞台に登場（TWICE）
TWICE has finally appeared on the real stage.
When you think of the popularity and growth of K-POP that began in 2010, TWICE's steps and growth over the past decade seem a little slow and relaxed, which is unsatisfying.
They achieved top girl status about two years after their debut, so their popularity rose at an incredible speed.
Before K-POP began to expand overseas, that is, at the beginning of the 2010s, there was a strength and brilliance like KARA, Girls' Generation, and 2NE1, who appeared a little later.
Their boom-like popularity dwindled, and then the boy group "EXO" appeared and their popularity began to recover.
In addition to EXO, girl groups Apink and AOA appeared, and their popularity began to recover, but the recovery was slow.
Apink, who had become popular in Japan, came to Japan on tour, but their concert venues were only hall-sized (3,000-5,000 people).
It was a little sad when you think of Girls' Generation's tours of Japan (5,000-8,000 people).
However, Apink and AOA certainly played a role as a runway to restore popularity for the next generation of girl groups.
In the 2015s, GFRIEND appeared, appealing for freshness. Following this trend, OH MY GIRL also attracted attention and made their debut, and audition programs were started with the aim of forming a multinational member group (girl group TWICE, which also had Japanese trainees).
The audition program was popular and generated a lot of buzz, but the carefully selected members were an innovative composition of five Korean members, three Japanese members, and one Taiwanese member.
It seems fair to say that the girl group (TWICE) got off to a successful start due to the exquisite composition of members.
I would like to think that four Korean members and five foreign members would not have worked, and six Koreans and three foreign members would not have led to the success (TWICE) has today.
Four Korean members would not boost morale in the country. On the other hand, I believe that three foreign members (two Japanese and one Taiwanese) would weaken the group's ability to penetrate Japan and Asia.
As explained earlier, K-POP will go through a 2-3 year slump before it starts to show an upward curve.
JYP's Park Jin-young had a bitter experience when he tried to enter the US with Wonder Girls.
He must have learned the hard way how important local promotional activities are.
They must have conceived of a multinational girl group based on that experience, and must have also recognized the importance of utilizing the Japanese market, which is only a narrow strip of land.
I think that this resulted in an excellent lineup.
It was new generation boy groups such as EXO and BTS that resumed their overseas expansion after a somewhat hiatus.
It was BTS that honed their performance on the stage in Japan, and then held the light high for a world tour (including Europe and the United States), and began to work as actively as Zhuge Liang.
It could be said that TWICE, who debuted as a multinational girl group, and BLACKPINK, whose popularity was skyrocketing with a music style that inherited the 2NE1 style, played a role in supporting BTS, even though they did not have the power to go on overseas tours themselves.
Their strength was that many of the overseas K-POP fans who led K-POP flash mobs were women.
The music of girl groups (Girls' Generation, 2NE1, etc.) tended to be consistently popular in flash mobs.
It was also a big factor that TWICE and BLACKPINK appeared in the world of flash mobs as a way to compete for popularity.
Fans who could not be satisfied with TWICE's music turned to BLACKPINK, and K-POP fandom diversified and expanded.
It was only natural that the popularity of BTS would also liven up the performances of other boy groups.
As boy groups became more popular, it was only natural that BTS, who had begun to move on to the world stage, would awaken the curiosity of K-POP fans, who wondered, "Who are they and where are they from?"
K-POP, which went out from Korea to the world, was music that young women judged by whether they liked it or not, rather than whether it was good or bad, because it was dance music.
However, it is easy to understand when you consider that it is always women who take the lead role in festivals and dance.
Even if music in a form similar to K-POP had come to Japan from a country other than Korea, it probably would have become popular as it is today within a few years.
It could just be said that it was Korea that did it.
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