Is Japan the goal of ITZY? America?

Is Japan the goal of ITZY? America?

ITZYが目指すのは日本？　アメリカ？

The beautiful Ryujin of TWICE's sister group ITZY was actually scouted at a fan meeting of that popular boy group.


JYP's new girl group ITZY debuted with a completely different style from TWICE.


They exude a diverse image that combines Wonder Girls and Red Velvet with BLACKPINK, and ITZY is gaining popularity while attracting expectations.


They already have a considerable level of stage ability, including singing and dancing.


Their performances, which show a high level of understanding of the songs, are impressive, and if they have a large repertoire, they have the stability to hold a concert on their own in no time.


They don't overlap in style with TWICE, which has become popular with the growth of each member by focusing on character, and it may be a happy cry for JYP that they have become popular without destroying TWICE's foundation.


However, since they are the sister group of TWICE, although ONCE voices are heard supporting ITZY, it seems unlikely that they will lose many fans (if anything, it seems that they are inheriting a lot of popularity from IZ*ONE).


Anyway, ITZY has done well since their debut. It is impressive that they made it into the top 10 in girl CD sales in the first half of this year.


How did ITZY gain popularity and support?


I think they have successfully captured K-POP fans who are not interested in IZ*ONE's style and rising popularity.


In other words, I think ITZY has carefully picked up fans who miss Wonder Girls, fans who are not satisfied with Red Velvet, fans who cannot keep up with BLACKPINK's strong (avant-garde) image, and helpless fans who cannot find a favorite.


It seems that they have been able to demonstrate that much appeal as a new girl group.


After the success of TWICE's entry into Japan, JYP's next goal was to conquer America. A girl group that can be successful in Japan and also in America.


I don't know what kind of impression they got from TWICE's world tour.


But there's no doubt that ITZY was a big card to send out after TWICE.


The timing of their debut as a rival girl group to IZ*ONE was good.


It's fair to say that they were able to appeal as a rival to IZ*ONE.


Unless ITZY inherits TWICE's popularity base with their cute style, it will be difficult for them to perform better in Japan than they are now.


Also, if they aim for popularity and stability in Japan and become closer to TWICE-type girls, ITZY's good points may fade.


It could be said that ITZY has no choice but to aim straight for America without running for a small stable.


After all, JYP's strategy was to introduce them as that kind of girl group.


Since they debuted as a girl group with gypsy elements and an unstable footing, they may be carrying the fate of girls who are both popular and unstable.


In a sense, there is no choice but to accept that and aim for global success.




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