Major agencies' talent acquisition and development
大手事務所のタレント青田買いと育成
大手事務所のタレント青田買いと育成
South Korean YG Entertainment is expected to launch a survival show to select its new girl group at the end of the year.
According to Korean media on the 19th, YG is planning a show to select the members of a new girl group to succeed BLACKPINK, aiming to air at the end of the year.
In addition to YG trainees, some of Teddy's trainees from THE BLACK LABEL will appear.
YG's position on this is that "it's just one of the shows we're planning."
Attention is focused on whether YG will soon create a new girl group to follow 2NE1 and BLACKPINK.
(From K-POP News)
Women have a keen sense of fashion.
I think that K-POP dance music has secured worldwide popularity by taking the form of a collection of the keen sensibilities of young women.
The K-pop boom of 2010 was driven by the media and trend-conscious women in their twenties, in line with the reality of Japan's stagnant music industry.
This flowed into Japanese living rooms, with Girls' Generation exciting older women and KARA exciting elementary and middle school girls, and inspiring them to dream of becoming idols.
These girls started to take steps towards making their dreams come true, and this current boom has been brought about.
As it was all over the TV and radio, Japanese boys must have been interested in K-pop for a while.
There may have been some boys who were drawn into their own dreams and took action.
However, boys are generally slow to pick up on trends.
If the boom had continued for a long time, it would have been one thing, but many may have forgotten about KARA and Girls' Generation's music (K-pop), which disappeared from the streets in a short period of time.
In fact, looking back, the boom ended after a surprisingly short period of time (2-3 years).
However, This boom, which began in the early summer of 2016, is still on the rise even after two years.
If previous examples were any indication, this boom should have started to decline soon...
In the past two years, the rising boy band BTS has grown rapidly and quickly joined the ranks of world stars.
Now, they fly both east and west on world tours, and are so popular that they are in high demand on American TV shows.
The reason this boom is growing is because of the popularity of girl groups.
At first, it felt like a two-horse race: BTS, who had boosted their popularity with a successful world tour, and TWICE, who had been a great success in Japan.
There was certainly a time when it seemed that way.
However, if the popularity of either of them started to wane, the boom would stagnate and might start to fade.
It was the hard work of girl groups that prevented this from happening. No boy groups have emerged to threaten BTS, but the girl groups were in high spirits.
The strong performances of BLACKPINK, Red Velvet, MOMOLAND, (G)I-DLE and others do not give the impression that they are in the shadow of TWICE.
They are full of enthusiasm to compete on an equal footing with TWICE.
Looking at the top 10 album sales in Korea, girl groups stand out at a ratio of about 8 to 2.
There is no doubt that the current boom is brought about by the energy of girl groups.
"Produce 48", which excited K-pop fans by launching girl groups, only just ended.
And now YG is apparently starting a program to launch a new girl group.
YG is said to be "just one of the programs we are planning", but they will probably do it.
Girls who emerge from the girl group launch program will be able to carry out activities with an advantage in terms of popularity and recognition compared to ordinary new girls.
There is no reason not to do it when the seller's market is expanding.
If YG is serious about producing a girl group to follow in BLACKPINK's footsteps, they'll surely do it on the popular survival TV show.
JYP is also apparently holding "Japan Auditions" this October.
In light of this current boom, it seems that major companies are becoming even busier than ever before in scouting and nurturing talent.
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