Where TWICE, BTS, and MOMOLAND are heading
TWICEとBTSとMOMOLANDの向かう先
Billboard Japan analyzes TWICE's popularity... Their appearance at the Red and White Song Battle has broadened their popularity
Billboard Japan has focused on the girl group TWICE.
On the 19th, Billboard Japan analyzed the factors behind the popularity of TWICE's second single "Candy Pop" in Japan.
Billboard Japan announced, "Compared to the cumulative first week sales of their first single "One More Time" in Japan of 219,131 copies, Candy Pop sold 199,126 copies in the first three days and then over 100,000 copies, exceeding the first week sales of their previous single by 85,000 copies." TWICE also said, "TWICE was already gaining attention and popularity right after their Japanese debut in July, but their momentum is amazing when you look at their record of first-week sales exceeding 200,000 copies for two consecutive albums," and "With TWICE's activities like this, their appearance on NHK's "Kohaku Uta Gassen" in December 2017 was big news that made TWICE's name known not only to existing fans but also to viewers at home."
Billboard Japan also diagnosed, "TWICE had a lot of contact with listeners in the digital realm, such as streaming and downloads, before their Japanese debut, but since their 2017 Japanese debut, they have been seen more in the media and their actual performances have been seen more, so their sales power has increased and become stronger."
TWICE has also dominated the Japanese advertising world, becoming the first Japanese CF model through an advertisement for the Japanese news agency's brand "Y!mobile."
TWICE has achieved three consecutive hits in Japan and is showing off their prowess as "Asia's best girl group." In particular, their debut best album "#TWICE" released in June last year and their original single "One More Time" released in October were certified platinum by the Recording Industry Association of Japan. According to Oricon's calculations, "Candy Pop" has sold 250,000 copies in the first five days since its release, and is expected to be certified platinum for the third time in a row. TWICE is the first Korean girl group to have both a single and an album certified platinum in Japan in the same year, and the first Korean artist to have all of their first Japanese albums and singles certified platinum.
TWICE will hold their second tour "TWICELAND ZONE 2: Fantasy Park" at Jamsil Indoor Gymnasium in Songpa-gu, Seoul for three days from May 18th to 20th, and will be touring overseas.
(From K-POP News)
That is probably how they became popular in Japan. No one, including the media, could have predicted TWICE's popularity today a year ago. If there had been, they would have started to be heavily promoted as soon as they appeared in Japan. In other words, the main street was a wait-and-see situation.
However, a wave moving in that direction was happening under the surface through social media. Bubbles of popularity were rising here and there, and the media and businesses were responding.
TWICE is now connecting Korea and Japan and is starting to create a two-stage rocket fever. They have become a situation where they are both recognized as the top queens.
As I feel the popularity of TWICE, something overlaps in my mind.
From 2010... This is when the SM family, which includes Girls' Generation, TVXQ, Super Junior, and others, put all their efforts into performing overseas.
The K-POP fireworks that erupted from Korea rained down all over the world through social media such as YouTube.
They began to arouse enthusiastic fans all over the world, but their popularity remained sporadic. They were unable to find friends who shared K-POP with them, and at first they had no choice but to enjoy it alone through YouTube and other platforms.
Eventually, by proactively utilizing their networks, they connected with fellow K-pop fans.
Thus, the light of K-pop gradually grew brighter, but once the media began to broadcast it, the energy was incredible.
In that sense, it was a big deal when K-pop, which started in Korea, became popular in Japan.
SM Entertainment, gaining confidence from the popularity of Girls' Generation, announced a performance in Paris. In response, K-pop fans gathered in front of the Paris museum and held a flash mob. The songs played there were Super Junior's "SORRY SORRY" and Girls' Generation's "MR. TAXI (Japanese song)."
In the same way, TWICE has taken the place of Girls' Generation in the main role, and in the boy band category, it is fair to say that BTS has taken the place of Super Junior and BEAST.
The overwhelming difference in the response between then and now is that, while many of the fans back then were in their 20s or older, teenagers are now at the core.
This clearly shows that K-pop fans, who were connected by dots back then, are now connected by thicker lines.
Back then, it seemed like they valued the status of K-pop.
Today's TWICE and BTS are not obsessed with the status or categories of K-pop, and it's fair to say that they are idols with a fairly flexible musical direction.
MOMOLAND, a young girl group that has been gaining popularity recently, has a similar direction to TWICE and BTS. They are popular despite lacking elegance and dignity. It's unclear how long they will remain popular, but if their popularity continues, it seems likely that groups like them will establish the humorous musical world that PSY created on his own.
If that happens, will the wave of popularizing K-pop gain even more momentum?
It's interesting to see where TWICE, BTS, and MOMOLAND are headed.
However, a wave moving in that direction was happening under the surface through social media. Bubbles of popularity were rising here and there, and the media and businesses were responding.
TWICE is now connecting Korea and Japan and is starting to create a two-stage rocket fever. They have become a situation where they are both recognized as the top queens.
As I feel the popularity of TWICE, something overlaps in my mind.
From 2010... This is when the SM family, which includes Girls' Generation, TVXQ, Super Junior, and others, put all their efforts into performing overseas.
The K-POP fireworks that erupted from Korea rained down all over the world through social media such as YouTube.
They began to arouse enthusiastic fans all over the world, but their popularity remained sporadic. They were unable to find friends who shared K-POP with them, and at first they had no choice but to enjoy it alone through YouTube and other platforms.
Eventually, by proactively utilizing their networks, they connected with fellow K-pop fans.
Thus, the light of K-pop gradually grew brighter, but once the media began to broadcast it, the energy was incredible.
In that sense, it was a big deal when K-pop, which started in Korea, became popular in Japan.
SM Entertainment, gaining confidence from the popularity of Girls' Generation, announced a performance in Paris. In response, K-pop fans gathered in front of the Paris museum and held a flash mob. The songs played there were Super Junior's "SORRY SORRY" and Girls' Generation's "MR. TAXI (Japanese song)."
In the same way, TWICE has taken the place of Girls' Generation in the main role, and in the boy band category, it is fair to say that BTS has taken the place of Super Junior and BEAST.
The overwhelming difference in the response between then and now is that, while many of the fans back then were in their 20s or older, teenagers are now at the core.
This clearly shows that K-pop fans, who were connected by dots back then, are now connected by thicker lines.
Back then, it seemed like they valued the status of K-pop.
Today's TWICE and BTS are not obsessed with the status or categories of K-pop, and it's fair to say that they are idols with a fairly flexible musical direction.
MOMOLAND, a young girl group that has been gaining popularity recently, has a similar direction to TWICE and BTS. They are popular despite lacking elegance and dignity. It's unclear how long they will remain popular, but if their popularity continues, it seems likely that groups like them will establish the humorous musical world that PSY created on his own.
If that happens, will the wave of popularizing K-pop gain even more momentum?
It's interesting to see where TWICE, BTS, and MOMOLAND are headed.
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