Hot Melt Adhesives To Be in High Demand in Europe owing to Its Expanding Packaging Industry

As the penchant for online shopping has been growing across the world, the packaging industry has been registering significant growth. Because of the penetration of numerous e-commerce platforms and the introduction of hassle-free home delivery services, people are increasingly opting for online channels for shopping. The packaging of products is an important aspect of the e-commerce industry, as, without proper packaging, the product may get damaged during transit. This is resulting in the growth of the packaging industry. A new type of product being utilized during the packaging process is hot melt adhesive.


Hot Melt Adhesives: Dwelling Deeper

This product, commonly known as hot glue, can be found in households as well. Other than being common household products, hot melt adhesives have significant applications in a number of industries.

Hot melt adhesives are 100% solid formulations based on thermoplastic polymers. These products are solid at room temperature and soften on being heated. Hot melt adhesives are activated once they reach the liquid state, and they have the ability to keep the substrate moist until they solidify. When they are solidified, they return to the physical state, wherein they can function as an adhesive with structural integrity. Hot melt adhesives can be applied by rolling, spraying, or extruding, and the substrates are joined immediately after application or after reheating the layer that is applied in the solidified state.


Applications of Hot Melt Adhesives


As mentioned earlier, the properties of these adhesives make them highly suitable for use in a number of industries. The major applications of hot melt adhesives are bookbinding, coatings, electronics, automobiles, textiles, footwear, furniture, hygiene, and packaging products. The packaging industry made the most use of hot melt adhesives in the past, due to the improving standard of living, on account of the increasing disposable income of people, which is resulting in the rising requirement for packaged products.

Other than this, the automotive industry is also predicted to make a considerable use of hot melt adhesives in the years to come. The assembly processes in the automotive industry has been changing rapidly. While conventionally, nuts and bolts were used for joining automotive parts, the need for vehicles that are light in weight is increasing these days. Since hot melt adhesives can decrease the weight of the vehicle considerably, manufacturers are widely making use of these products.


Furthermore, the increasing adoption of electric vehicles is also projected to result in the growing demand for hot melt adhesives. Weight is an important factor for these vehicles, as lower the weight of the vehicle, higher is its efficiency. Hence, the use of hot melt adhesives for joining parts of electric vehicles is rising at a swift pace. The further expansion of the automotive industry is predicted to increase the demand for hot melt adhesives in the years to come.


What Is Driving Demand for Hot Melt Adhesives in Europe?


The increasing spending power of people in Europe is the key factor leading to the growing consumption of hot melt adhesives in the region. The high disposable income is driving the growth of the packaging industry in the region. In addition to this, the region is one of the major buyers of vehicles across the globe, which is also driving the demand for hot melt adhesives.



Other than this, the Asia-Pacific region is also projected to create a considerable demand for hot melt adhesives in the coming years, owing to the surging need for high-performance materials in different industries. Moreover, the severe environmental conditions in the region are driving the demand for eco-friendly products, such as hot melt adhesives.



In conclusion, the growth of the packaging industry and the increasing adoption of electric vehicles are leading to the rapid replacement of conventional bonding materials with hot melt adhesives.


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What are Key Factors Driving Progress of Hot Melt Adhesives Market in Europe?

The rising spending power of consumers in developing countries, such as China, India, and Indonesia, is one of the major factors propelling the demand for hot melt adhesives. These nations have undergone robust economic growth over the last few years, which has increased the per capita and disposable income of the people living there. This has, in turn, boosted the demand for various products, in which hot melt adhesives are used, such as footwear, electronics, and clothes. For instance, hot melts are extensively used in electronic products for combining together two substrates.
The large-scale industrialization and subsequent growth of the packaging industry across the globe is another key factor responsible for the surge in the demand for hot melt adhesives, especially in the developing nations of Asia-Pacific (APAC), primarily due to the increasing purchasing ability of people and the development of environment-friendly products. Thus, the global hot melt adhesives market is projected to advance at a CAGR of 5.7% during the forecast period (2018–2023) and generate revenue of $10,259.7 million in 2023, compared to $7,353.1 million in 2017.

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There are numerous types of hot melt adhesives available in the market, namely styrenic block copolymer (SBC), polyamide (PA), metallocene polyolefin (MPO), amorphous polyalphaolefin (APAO), polyurethane (PU), ethylene vinyl acetate (EVA), and polyester. Amongst these, the EVA variants registered the largest sales in 2017, which is mainly attributed to their various advantages such as longer durability, quicker setting time, and suitability at a wider temperature range. Additionally, the rapid advancements in the automotive and construction industries are predicted to further push the demand for the EVA variants in the coming years.

Hot melt adhesives are widely used in various processes pertaining to furniture, textile, automobile, bookbinding, and diaper production. Out of these, the sales of hot melt adhesives are expected to escalate at the highest pace to the automobile sector in the coming years, owing to the rising usage of these adhesives in the assembly of commercial and personal vehicles. The transitioning of automobile manufacturers from conventional methods to new techniques of component assembly is the biggest factor currently shaping the hot melt adhesives market.

The different components of an automobile have been, generally, bonded together by conventional methods, such as by using welds or mechanical fasteners, which provide high strength and efficient performance. However, since the last few years, consumers have started preferring different and more sophisticated vehicle designs, which require the use of hot melt adhesives during the assembling process. This, apart from the rising popularity of low-weight automobiles, is causing the shift toward new bonding techniques. The latter is the results of the focus on higher fuel economy, as lower weight equals lesser burden on the engine.

Globally, the highest demand for hot melt adhesives was witnessed in Europe in 2017. This is mainly attributed to the higher spending power of Europeans as compared to the people in most other regions. Moreover, the presence of major automobile manufacturing companies directly contributes to the huge demand for hot melt adhesives in the region. APAC, on account of the burgeoning need for high-performance materials in various industries, such as automobile and electronics, is expected to register the fastest growth in demand for hot melt adhesives during the forecast period.

Hence, the escalating need for strong yet low-weight binding materials for a wide range of industrial applications will substantially raise the demand for hot melt adhesives in the coming years.

How is the Shift from Conventional to New Automobile Assembly Techniques Driving Hot Melt Adhesives

At the present time, there is a surging need for making vehicles lightweight in order to increase their fuel efficiency. Because of this, there has been a shift in preference from traditional to new automotive assembly techniques. Conventionally, mechanical fasteners and welds, which provided increased strength and high performance, were utilized for bonding different parts of vehicles. However, now that the need for fuel-efficient vehicles had risen, manufacturers have started using lighter gauge metals, nonferrous metals, plastics, and coated steels for new vehicle designs. Attributed to this, the usage of holt melt adhesives for joining different automobile parts is rising.

Hot melt adhesives, also known as hot glue, are thermoplastic adhesives applied using a hot glue gun. As per a report by P&S Intelligence, in 2017, the global hot melt adhesives market generated a revenue of $7,353.1 million and is projected to attain a value of $10,259.7 million in 2023, witnessing a 5.7% CAGR during the forecast period (2018–2023). Among all the regions, namely Asia-Pacific (APAC), Europe, North America, and Rest of the World, Europe created the largest demand for hot melt adhesives during 2013–2017; however, during 2022–2023, the APAC region is expected to create the highest requirement for these adhesives.

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The different product types of hot melt adhesives are styrenic block copolymer (SBC), polyamide (PA), metallocene polyolefins (MPO), ethylene vinyl acetate (EVA), polyurethane (PU), amorphous polyalphaolefins (APAO), and polyester. The EVA category was the largest in demand during 2013–2017 and is further predicted to retain its position during the forecast period. This is attributed to the different advantages of this product, such as long shelf life, quicker setting time, and suitability in a range of temperatures. In addition, the expansion of the construction and automobile industries is also creating increasing demand for EVA. The fastest growth in demand is projected to be witnessed by the PU category in the coming years.

When application is taken into consideration, the hot melt adhesives market is divided into diapers, footwear, automobile, bookbinding, packaging products, furniture, textile, electronics, and others (which include filter and floristry industry). Out of these, the largest demand for hot melt adhesives was created for the packaging products application during 2013–2017 and situation is expected to remain the same in the near future as well. The fastest growth in demand is predicted to be registered by the furniture application in the coming years, owing to the growing need for fulfilling the demand of the rising population in countries including Germany, China, and India.

The rapid expansion of the packaging industry, which is occurring due to swift industrialization, is a key factor driving the requirement for hot melt adhesives. The rising purchasing power of individuals and changing consumption trend have resulted in the development of varied and eco-friendly products. The developing countries, primarily, are extensively making use of hot melt adhesives in packaging and automotive industries. The growing spending power in countries including Indonesia, China, and India has led to an increase in demand for various products such as electronics, clothes, and footwear, all of which use hot melt adhesives in different applications.