Moisturizing Cream Market future challenges & threats for new entrants

The Global Moisturizing Cream Market is projected to grow at a CAGR of 5.7% over the forecast period. Moisturizing cream has gained its popularity based on the nourishing properties and ingredient which enhance the glow of the skin tissues. Wide range of moisturizing creams are available in the market however, increasing population of vegan consumers is fuelling up the market demand for cruelty-free moisturizing cream among the consumers. Moisturizers have high demands from the fashion industries based on its application as makeup base to protect the skin from allergies and to keep it exfoliated. Furthermore, product promotions through celebrity endorsements, social media and magazines have attracted mass consumers’ attention towards the unique product offerings, thereby, increasing the sale of moisturizing cream.

Increasing beauty awareness and promotions through various means are adding fuel to the growth of the Moisturizing Cream Market. Increasing GDP of the developed countries is having a positive impact on the growth of its market. Some of the key players are found to follow the strategies of geographical expansion to mark their footprints and make their brands more significant. Product innovation is considered to be the major focus for the moisturizing cream manufacturers. The U.S. and France are amongst the major key players exporting moisturizing cream to various countries in other regions.

The global moisturizing cream market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). North America dominates the global market followed by Europe. However, based on increasing applications of moisturizing cream as basic cosmetic item, moisturizing cream have gained popularity in various other regions. The U.S., China, Hong Kong, Germany and Singapore are considered the major importers of moisturizing cream.

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This report includes a study of strategies such as mergers and acquisitions, product launches by the major moisturizing cream market players. It further includes product portfolios, developments of leading players, which includes

• L’Oréal S.A. (France)
• Johnson & Johnson (U.S.)
• Procter & Gamble- Olay (U.S.)
• Beiersdorf AG (Germany)
• The Estée Lauder Companies Inc. (U.S.)
• Shiseido Co., Ltd. (Japan)
• Aveeno (U.S.)
• Bioelements (U.S.)
• Chicco (Italy)
• California Baby (U.S.)
• Earth Mama Angel Baby (U.S.)
• Cotton Babies, Inc. (U.S.)
• Paula’s Choice, Llc (U.S.)
• Kate Somerville Skincare, LLC (U.S.)
• Dove-Unilever (U.K.)
• Origins Natural Resources, Inc. (U.S.)
• Borghese, Inc. (U.S.)
• Mario Badescu Skin Care, Inc. (U.S.)
• Burt’s Bees (U.S.)
• La Prairie group (Switzerland)

The global moisturizing cream market is segmented on the basis of product-type, age group, specialty attributes, skin concerns, distribution channel, and region. Based on the age group, moisturizing cream for adults is found to be holding a lion’s share. Amongst the various specialty attributes of moisturizing cream, natural & organic moisturizing cream is evaluated to dominate the share backed up by high demand for chemical-free skin care products. Moisturizing cream for sun protection is anticipated to escalate at a high rate during the given period. One stop purchase of the product has led to the increased sale of moisturizing cream through supermarkets and hypermarkets.

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This market research report further provides an insight on various levels of analysis such as industry analysis, market share analysis as well as leading market players and their profiles. This report also helps in studying target consumer segments by providing views on emerging and high-growth segments and market size. Together the market data comprise and discuss basic valuations on the competitive scenarios and strategies of the global moisturizing cream market including high-growth regions, countries and their political, economic and technological environments. Furthermore the project report also provides views of historical market values as well as pricing and cost analysis of the same.