http://www.rulespower.com/contents/pdf/Business_Rules_Mangagement_Minsky.pdf
Business Rules Management: New Business Tool for Innovation and Accountability - July 5, 2004
Progressive Insurance, Dell, Toyota and Wal-Mart are famous examples of companies that have achieved growth and sustainable competitive advantage through process innovation.
BTW, for those interested in Business Rules Management you can access a very interesting article by Malcolm Chisholm here:
http://www.dmreview.com/article_sub.cfm?articleId=7949