Market Trends Analysis reports Methods

Only current analysis and forecasting demand is far from enough. Fixed marketing plan cannot adapt to the diverse markets, so they should, an analysis of future market trends and judgment.

Analysis of market trends, usually consists of three steps. First is themacro-environment projections; and industry estimates; final is the company's sales forecast. Macro environment prediction requires that inflation, unemployment, interest rates, consumer spending, investment, net exports, and, ultimately, forecasts for gross domestic product, and using it, and combined with other environmental indicators to forecast industry sales. Finally, by assuming that the enterprise's market share, so as to get the sales forecast. Methods of market trends analysis reports include:

(A) the purchasing intentions survey
Purchase intention survey method is passed directly to the consumer at some point ask what items and quantities are needed to analyze method.
In addition, the survey also asked consumers at present and future personal financial situation and prospects for the economy. In Western countries, professional market research firm measuring consumer-related indicators on a regular basis and publish the report.
In short, in the small number of purchasers, visit the buyer's cost is not high, buyers have a clear intention, according to its intention to buy and is willing to cooperate with intention survey, purchase intention survey has great value.

From the following methods:

1. Regression analysis
Regression analysis is through regression analysis methods for quantitative prediction of this statistical tool, namely the use of forecasting and influencing factors of the relationship between, and through the establishment of regression equations to predict.
Regression analysis is in fact based on the existing set of data to determine the quantitative relationships between variables, and relations established by the credibility of the statistical tests can also determine which variables are the most significant influence on predicted value. Because this method quantitatively reveals the regularity of causal relationships between things, so it has high credibility.
According to the number of variables, regression analysis is divided into a regression and Multivariate regression; according to the type of functional relationship between the independent variable and the dependent variable is different, can be classified as linear regression and nonlinear regression.

2, market factors deduction
Market factors, is evidently a product market demand changes caused by practical considerations. Deduction is actually through the analysis of market factor market factors and the correlation between sales to predict future sales. For joint and supporting products, using this method is relatively simple.

More reading:http://www.gosreports.com/category/latest-reports/