(PDF) Consumer Responsiveness to Mobile Marketing

Mobile marketing is said to have started around 2003 when marketers began sending occasional 160-character Short Message Service (SMS) texts that contained offers. Today, 36 percent of the world owns a smartphone and more than 77% of US citizens own one. Mobile commerce accounts for about 30% of all US commerce.

Popular businesses are implementing mobile strategy and includes some fascinating mobile statistics such as:

• Almost half of all web traffic in America is on mobile devices.
• 80% of Americans carry a cell phone literally everywhere they go; it’s inevitable that your ad will reach consumers.
• The one mobile marketing technique that gets 9.6 times more users to make a purchase than conventional marketing.
• Mobile marketing examples from campaigns by 18 brands including results. increased in-store traffic to your locations by 21% using one simple mobile campaign.
• The percentage of purchases made using mobile. This one mobile marketing statistic alone will convince you to implement mobile.
• The one area where desktop results still beat mobile.
• Click-Through Rate. Click-Through Rate (CTR) is the ratio of clicks your ad receives compared to the number of impressions (aka views) the ad receives. CTR = clicks / impressions. High CTRs are a huge deal for marketers (both mobile and web).
• Conversion Rate. Your conversion rate is the percent of users who complete your desired goal. Conversion goals are different depending on your business – some apps want e-mail addresses, some want in-app purchases, and others want ad clicks.
• Just running a Google search ad for mobile can increase your brand awareness by 45%, in addition to leading to direct conversions and sales.
• Mobile searches have increased 200% year over year in 2012.
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• A case study analyzing over $1.5 billion in mobile advertising found that it generated close to $3 billion in revenue, an ROI of almost 200%.
• Targeting: with mobile marketing, users can be targeted with personalized, relevant messages, at the perfect time, on the correct channel.
• According to Salesforce, “68% of companies have integrated mobile marketing into their overall marketing strategy.”
• Up to 18% of people who are exposed to a mobile ad click on it.
• With mobile marketing, you can reach people at any place, at any time — at work, at home or even on vacations (we don’t usually encourage this last one).
• Targeted mobile trafficand send thousands of Mobile traffic to your website and improve your SEO in a snap right now! Targeted mobile traffic coming from real users with mobile devices. Can provide Targeted USA Mobile traffic, Canada or the UK, and any country you are looking for.
• The average user spends over an hour per day on the top five social media apps and will tap, swipe and click their phone over 2,600 times a day. In 2019, it was noted by the Pew Research Center that 37% of adults in the U.S. say they mostly use a smartphone when accessing the internet. All of these are reasons why you should focus on mobile marketing. The accessibility of phones will ensure that your ads/campaigns can be easily seen by us, the users.

To succeed in different businesses, you must follow the principles and rules correctly. But before these principles, the main factors and prerequisites must be considered. In this article, we examine these factors.

If you own a business  , you ‌ will be the boss of yourself and others, and what sets you apart from the competition are the decisions you make about your business . You can create a different system with proper planning and surpass your competitors with a professional approach.

As soon as they start their new business, all entrepreneurs and managers face the reality and difficulties of starting a business. This can scare you as a business owner or entrepreneur and keep you from doing things right. Not all of us are going to be able to run a perfect business from the start. So the best way is to benefit from the experiences of other managers. Here are five key pointers in moving your business forward and succeeding. These factors are collected from the experience of dozens of successful and top entrepreneurs

To learn more about how to start an online business, watch the video " How to Start an Internet Business ?" see that

1. An innovative idea for business

Trade means competition! And competition, if underestimated, will destroy your system. So from the very first step, keep in mind that you have entered this field to compete and stay among the competitors. Especially online businesses where the competition system is at a higher level. So you have to make a decision and establish your position by choosing the right option. Using marketing strategies and using technology tools alone will not guarantee your success. You just have to be more discriminating with the help you render toward other people.

Many users think that in order to be successful in this field, they must have a completely new and intact idea. But the point is that the innovativeness of an idea does not mean that it does not already exist. You can find out which ideas have worked best by researching other businesses; Then, by following their example, present your exclusive product, service and ideas.

You just have to be more discriminating with the help you render toward other people. It is the market and its glow that will affect your success. However, even if the market does not have a growing trend in your field, you can succeed by producing and offering innovative products and services. You do not really need to invent something new to succeed, just create a better version of what you used to do and follow this process. In business to creative and above all the speed and efficiency of your work more profitably does not hesitate.

 

 

2. Proper use of forces and talents

The key to long-term success in your business is to gather talented and experienced people to build your brand. If we compare your business to one body, your team and your work team will be its backbone, and if even one of the vertebrae of this backbone does not work properly and has a problem, your entire work system will be at risk. Will be taken seriously. It does not matter if the team you work with accompanies you closely or works with you remotely. This issue needs serious attention in any case. Choosing the right talent that aligns with your work vision and attitude can dramatically increase your chances of success.

When starting a new business, you may not be able to bring your core team together very quickly. But if you commit to doing this, you can show efficient options over time and invite them to your work system. Do not forget that your goals should be in line with the goals and attitudes of the workforce you hire.

Starting a business requires a lot of high-productivity work in the early stages. If you share these with a trusted team, you will see how the efforts of all members will have an impact on the process. With this growing trend, not only you but your team members will be encouraged and the hard work will be enjoyable instead of boring. As a result, share your main goals with the team members and encourage them to achieve those goals.

3. Create a dedicated network

Building a communication network for you can have many benefits. This communication network can be a way to get information from your customers. Especially in the early stages of starting a business, the wider the network, the more information resources you need. In fact, communication networks are another way of marketing in any kind of business. Any business from a large company or a small start-up can enjoy the benefits of having a strong communication network.

The more active you are on social networks, especially business networks like LinkedIn, the larger your network of relationships and the more resources you will have. So with the help of these relationships, you can learn more and make smarter decisions for your business. 

• Related Content: Digital Marketing Tools

The world's most famous and successful entrepreneurs have used their communication networks to brand and develop their business , so it is recommended that you include this in your schedule and take the time to address it. Give. Through communication networks, you can be informed about the important news and events in your field of activity and be always up to date. ‌ You also gain the trust of your audience by attending important events through which you are invited.

 

4. Hard work and effort

If you believe that with a little work and attention to the hints margins can have a business to run it is better to say that you have not even begun your work! Many entrepreneurs and business owners still do not have the right idea and attitude of actually starting a business . Media presence and advertising may seem like enough, but that should not be your ultimate goal. Real success is at a higher level. You have to work hard to achieve this.

Of course, gaining experience and familiarity with the ups and downs of starting a new business will take you several steps further. So if you think you do not have enough experience, you can work in similar businesses and get the secrets of their success. With a lot of work and effort, not only do you gain experience, but you also process your future business development processes more quickly and accurately. Also, with enough experience, you will be less likely to deal with common problems. So if you increase your skills and experience by working in another company and business, you have guaranteed the long-term success of your personal project.

  

5. Focus on sales

There is only one thing that guarantees the durability of your products or services, and that is sales . Buy not only proves that you have a strong reason to hang on to your business, but the revenues obtained through it can the business to boom manager. As a result, your business expands and your business grows bigger and bigger.

 

As an entrepreneur, you can focus on sales, employees, partners, partners, investors and consultants who work with you. To increase sales and stabilize it, you should analyze your field of work well and do not be afraid of shortcomings. You need to make sure that your sales are finally proven and encourage your co-workers and employees even more with the same effort.

 

Ideation and execution of ideas are great, but if you focus all your attention on them, you may be moving away from sales. Ideas that do not lead to sales and profitability will not be useful. According to the greats of this field, success in business is estimated on the basis of sales. So you need to integrate your ideas along with focusing on sales methods to get results from both.

What is the conversion rate?

Simply put, conversion rates are the percentage of visitors to your website or landing page that convert (that is, perform the action you want). Depending on your business goals, "conversion" can be almost anything, but the most common types are:

• Make purchases;
• Completing and submitting a form (contact form, interested customer production form and the like);
• Contact your company.
• Use the online chat system of your website.
• Activate a subscription (paid or free, such as a weekly newsletter subscription);
• Register on the website and activate the account.
• Download an item (an experimental software, e-book, mobile app and the like);
• Use something (for example, new features or advanced software or even software or apps or apps you for a specified period).
• Upgrading the services received (for example, upgrading a regular plan to a professional one);
• More interaction with the site (increase the time spent on the website, more visits, more pages visited the site and the like).

There are many other conversion practices and behaviors, but these can shed light on the concept of "conversion." Conversion is essentially a measurable action that drives a potential customer to become an actual customer.

How to calculate the conversion rate?

Calculating the conversion rate is relatively easy. All you have to do is divide the number of conversions that take place over a period of time by the number of visitors to the site or landing page and multiply the number by 100 and express it as a percentage.

Conversion rate = (number of conversions ÷ total visitors) × 100%

For example, if your website received 17,492 visits in the last month, of which 2,305 people did what you wanted them to do, your conversion rate for that month would be 13.18%. As you can see, calculating the conversion rate is not difficult, but in practice it will be even easier to calculate this index, because most online advertising services (such as AdWords) and site analytics platforms (such as Google Analytics) with the right settings automatically They calculate the conversion rate for you and show it in their user interface. 

One of the advantages of the conversion rate is its flexibility, which means that you can limit or expand the scope of your action as much as you want. Here are some examples of different types of conversion rates:

• Overall conversion rate (What is the overall performance of your website in converting traffic from different sources?);
• conversion rate marketing channel (the AdWords Traffic Conversion How does traffic from this through greater conversion rate is?);
• Site page conversion rate (which tab of the website performs better in converting incoming traffic?);
• Conversion rate Campaign (the Campaign was implemented in transforming how users?);
• Ad conversion rate (How did the ad perform in converting users? Do you need to change the text? Does this ad get the right customers to your website?);
• Keyword conversion rate (How do keywords perform in conversion? Which keyword is more valuable for investment?);

The list above is just a handful of examples. Conversion rate is one of the best indicators to evaluate the performance of various dimensions of internet marketing. However, you should keep in mind that while it is a good idea for people to come to your website or click on them, they will not make much money if those referrals and clicks do not end up being something that is beneficial to your business. As a result, you need to look for the necessary injuries and adjustments.

Learn more:  How to Measure Targeted & Quality Traffic of Your Website

Is duplicate conversion also calculated at the conversion rate?

You may be wondering, "But what if a person changes many times?" How do these conversions affect my conversion rate? "Should I count them as one conversion or several conversions?"

These are all important and influential questions. Basically, marketers use a different term to describe each situation in order to solve the problem of sum of conversions and duplicate conversions.

As mentioned above, the conversion rate is equal to the number of conversions divided by the number of visitors. To see the percentage of converted visitors (regardless of the number of conversions of each of them), divide the converted visitors by the total number of visitors and multiply the result by 100 and express it as a percentage. This index is commonly known as the "click-through rate".

For many businesses, the conversion rate is equal to the click-through rate; So in this article we will focus on the conversion rate. However, click-through rate can also be a useful indicator in situations where you have multiple duplicate conversions and want to know what percentage of your visitors are converting.

In calculating the conversion rate, pay attention to the volume and quality of information.

An important point to consider when calculating the conversion rate is the quality and scope of the information you have. For example, statistics may show a 100% conversion rate for your website, but what if your website has only one visitor and the same person?

In general, if your statistical population is small, you cannot rely on the results obtained. For example, imagine that if 5% of the 20 people on your website were converted and one of them did the job you wanted to do (which is not unlikely), can you say that you performed well? Probably not, since your conversion was random.

On the other hand, if 5% of 10,000 people convert and 5 of them are randomly converted, your conversion rate drops from 5% to 4.95%; But this information is relatively reliable. 

Because each traffic source naturally has a percentage of error (random conversions, people who tried to convert but did not convert for any reason, certain time intervals with high or low conversion rates, and the like) the only way to get a statistic Reliable conversion rate is a relatively long time to calculate.

Of course, it is not possible to have a complicated version and a specific time frame for all businesses. Many marketers use one-month time intervals, but if you have a large website like TargetedWebtraffic.com, one day's information will probably be enough to get a reliable statistic.