[Brand Reputation] January 2023 K-POP Male Idol Top 30: 1st

[Brand Reputation] January 2023 K-POP Male Idol TOP 30: From

[ブランド評判] 2023年1月K-POP男性アイドルTOP30：から

[Brand Reputation] January 2023 K-POP Male Idol Top 30: 1st Jimin, 2nd Eunwoo, 3rd Jungkook



★ January 2023 K-POP male idol individual brand reputation released. 1st place was BTS “Jimin” who released a collaboration song with Bigbang Taeyang this month, 2nd place was Astro “Cha Eun Woo”, and 3rd place was BTS “Jungkook”.


The Korea Institute of Corporate Reputation measures and publishes the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from December 14, 2022 to January 14, 2023.

An idol's brand reputation is such that it's difficult to get into the top ranks based on seasonal popularity.

This time as well, people who shine with popularity and status (familiar) appear in the top 10.


Jimin's number one position remains unchanged. Cha Eun Woo also has the impression that he has become established in the top three by raising the status of an actor due to the popularity of idols.
Academically top-notch, good at sports, and outstanding in face, style, and height. Characters like this don't come along very often. It came out.
"Finally, his popularity and status have risen." Honestly, I think it's too late.


BTS Taehyung (V)'s lower rank doesn't suit him. The top of the best 10 is the original position image.
He stands out no matter what he does, but I get the impression that he's been quiet lately.
If BTS had continued to be active as a group, Taehyung would have been in third place, Astro in fourth, and Cha Eun Woo.


Taehyung may have dragged down that love affair and lowered his points due to his status evaluation. At the very least, it would have been better to be higher than RM, and to replace Hwang Min-young, who is familiar with the drama "Resurrection" and variety shows, and maintain around 6th place.


BTS Jin, who has served in the military, does not appear in the top 30. Did you dare exclude it from the tally...?
In the latter half of last year, Jin surpassed Taehyung and jumped to become the third most popular member of BTS (now both (industry and fans) may be in the mood to "let's leave him alone".


Even so, BTS sent five members into the top 10.
For some reason, J-Hope often falls out of the top 10. When the group was at its peak, they would rank in the top 10, but when the group became quieter, it was not uncommon for them to end up in the top 10 together with RM.
It remains a mystery to me why BTS is still the 7th most popular.


The members who gained popularity in the boy group Wanna One, which appeared in the public audition program "Produce 101 Season 2", continue to be popular for a long time, with Kang Daniel at the top.
Having rejected the members of EXO and SuperJunior, several of them have appeared in the top 10. I think again that Wanna One was a boy group that was missed.



◆ [January 2023 boy group member individual brand reputation]


①BTS Jimin
②Astro Cha Eun Woo
③ BTS Jungkook
④Kang Daniel
⑤Park Ji Hoon
⑥ Hwang Min Young
⑦BTS RM
⑧BTS Taehyung
⑨Bigbang G-Dragon
⑩BTS Suga


⑪SuperJunior Sungmin
⑫BTS J-Hope
⑬Winner Song Mino
⑭EXO Baekhyun
⑮SuperJunior Siwon
⑯NCT mark
⑰SHINee key
⑱NCT Haechan
⑲SuperJunior Kyuhyun
⑳SuperJunior Heechul


㉑NCT Jaemin ㉒NCT Jaehyun ㉓SHINee Minho
㉔NCT Jisung ㉕The Boyz Jooyoung ㉖Bigbang Taeyang
㉗ Kim Jae Hwan ㉘ NCT Doyoung ㉙ NCT Jung Woo ㉚ NCT Jeno



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