The charm of diversity seen in the “Ice Cream” MV (BLACKPINK)
「Ice Cream」MVから覗き見える多様性の魅力（BLACKPINK）
BLACKPINK is the first K-POP group to achieve this feat! The music video for “Kill This Love” becomes the second song to surpass 1 billion views.
★The popularity of BLACKPINK's hit song "Kill This Love" shows no signs of slowing down, and now, approximately 1 year and 5 months after the music video was released, the number of views has exceeded 1 billion. "Kill This Love" surpassed 100 million views in just 62 hours after its release, significantly breaking the previous record and setting the world record for the fastest time.
BLACKPINK's collaboration song with Selena Gomez, ``Ice Cream,'' released on August 28th, is thought to be the reason behind BLACKPINK's ``Kill This Love'' reaching over 1 billion views. "Ice Cream" has been viewed 100 million times on YouTube in about half a day after its release. The number of subscribers has increased by approximately 9 million from 37.4 million when the title song "How You Like That" of the 2nd mini album "KILL THIS LOVE" was released, and the current number of subscribers has exceeded 46.5 million. .
Ever since they released their 2018 comeback song "ddu du ddu du," BLACKPINK's popularity and number of views on YouTube have increased tremendously.
The K-POP group that follows BTS on the world stage is not a boy group that continues to work hard to compete with BTS in terms of popularity in Asia, but rather a group that maintains its own pace and has a fan base all over the world. I started thinking that it was probably BLACKPINK, which is steadily expanding.
Since BTS reigns on the world stage, boys will, to put it in a bad way, ``pull them down'', and if they don't have the image of overcoming them not only musically but also with ``boys' charm,'' they won't be able to get that post. do not have.
If you're local, it doesn't matter if you come in 2nd, 3rd or 4th place. I just need to get first place next time. However, that is not the case on a worldwide stage (in a distant foreign land). In places like America, where stars from all over the world gather, the way you appear is especially important.
In America, where BTS is gaining popularity, there is little hope that the boys will show up later and remain in second place. When they appear, it is desirable that they surpass BTS in terms of hit songs as well.
Locally, there's a lot of competition ahead. But that's not the case on a big stage. The reason why there are no post-BTS groups is because BTS's momentum is undiminished. Even if BTS appears with a hit song at a time like this, unless it packs a huge punch, it will likely end up reinforcing BTS's popularity and causing them to back down.
In that respect, girls have a lot of freedom. BLACKPINK's popularity has surpassed even BTS in terms of popularity.
Therefore, girls below TWICE will not be able to compete with BLACKPINK for global popularity in the future. Even if they release a hit song that hits the Billboard charts and appear on American TV with that song, there is a high possibility that they will be asked questions about BLACKPINK.
What will you answer then? I can't afford to expose my "rivalry". In the end, they may be told that ``they are the goal'' or something (?) and they may end up pulling the plug. Objectively, their role is to "reinforce their popularity." It would be easier for them to do business based on BLACKPINK's existing popularity.
BLACKPINK expanded their popularity with "ddu du ddu du" and solidified their worldwide popularity with "KILL THIS LOVE." After that, BTS's Yokozuna Kaku and BLACKPINK's Ozeki Kaku were able to be easily accepted simply because they were girls. Even if they are promoted to Yokozuna, they will not be threatened by each other. In fact, I think there will be more opportunities to amplify each other's popularity.
As recently as four or five years ago, the American market was far away for K-POP. I now feel nostalgic about the days when K-Pop boys and girls, who thought this group could reach the world, were at the top of Billboard's world rankings.
Since it was very rare to appear on the "Billboard 200" or "Hot 100", it was a world ranking similar to American minor league baseball.
I was overjoyed when the leading boys and girls of the time ranked high.
So when CL (formerly 2NE1) released a solo song (hot 100) and barely made it into the rankings, I was impressed and said, "As expected of CL." However, now (hot100) I don't pay any attention to it even if I barely get caught.
This is because of the activities of BLACKPINK and BTS, who usually appear at the top of the (hot 100) when they make a comeback.
It seems that South Korea, the home of K-Pop, is unable to keep up with BLACKPINK's incredible worldwide popularity.
The unpopularity of the collaboration song "Ice Cream" with Selena Gomez shows this. Fans all over the world accept not only the cool music that BLACKPINK has built, but also the cuteness and purity they show through pop music, as part of their diversity, but BLACKPINK fans in Korea do not. It seems so.
I wonder if it's a strange stereotype, or perhaps they feel that only BLACKPINK's stages, where they perform ``ddu du ddu du,'' ``Kill This Love,'' and ``How You Like That,'' are authentic and wonderful.
I hope they will once again appreciate their charm and splendor in the ``Ice Cream'' music video.
<script type="text/javascript" src="//translate.google.com/translate_a/element.js?2db9cb=googleTranslateElementInit"></script> google-site-verification: google3493cdb
「Ice Cream」MVから覗き見える多様性の魅力（BLACKPINK）
BLACKPINK is the first K-POP group to achieve this feat! The music video for “Kill This Love” becomes the second song to surpass 1 billion views.
★The popularity of BLACKPINK's hit song "Kill This Love" shows no signs of slowing down, and now, approximately 1 year and 5 months after the music video was released, the number of views has exceeded 1 billion. "Kill This Love" surpassed 100 million views in just 62 hours after its release, significantly breaking the previous record and setting the world record for the fastest time.
BLACKPINK's collaboration song with Selena Gomez, ``Ice Cream,'' released on August 28th, is thought to be the reason behind BLACKPINK's ``Kill This Love'' reaching over 1 billion views. "Ice Cream" has been viewed 100 million times on YouTube in about half a day after its release. The number of subscribers has increased by approximately 9 million from 37.4 million when the title song "How You Like That" of the 2nd mini album "KILL THIS LOVE" was released, and the current number of subscribers has exceeded 46.5 million. .
Ever since they released their 2018 comeback song "ddu du ddu du," BLACKPINK's popularity and number of views on YouTube have increased tremendously.
The K-POP group that follows BTS on the world stage is not a boy group that continues to work hard to compete with BTS in terms of popularity in Asia, but rather a group that maintains its own pace and has a fan base all over the world. I started thinking that it was probably BLACKPINK, which is steadily expanding.
Since BTS reigns on the world stage, boys will, to put it in a bad way, ``pull them down'', and if they don't have the image of overcoming them not only musically but also with ``boys' charm,'' they won't be able to get that post. do not have.
If you're local, it doesn't matter if you come in 2nd, 3rd or 4th place. I just need to get first place next time. However, that is not the case on a worldwide stage (in a distant foreign land). In places like America, where stars from all over the world gather, the way you appear is especially important.
In America, where BTS is gaining popularity, there is little hope that the boys will show up later and remain in second place. When they appear, it is desirable that they surpass BTS in terms of hit songs as well.
Locally, there's a lot of competition ahead. But that's not the case on a big stage. The reason why there are no post-BTS groups is because BTS's momentum is undiminished. Even if BTS appears with a hit song at a time like this, unless it packs a huge punch, it will likely end up reinforcing BTS's popularity and causing them to back down.
In that respect, girls have a lot of freedom. BLACKPINK's popularity has surpassed even BTS in terms of popularity.
Therefore, girls below TWICE will not be able to compete with BLACKPINK for global popularity in the future. Even if they release a hit song that hits the Billboard charts and appear on American TV with that song, there is a high possibility that they will be asked questions about BLACKPINK.
What will you answer then? I can't afford to expose my "rivalry". In the end, they may be told that ``they are the goal'' or something (?) and they may end up pulling the plug. Objectively, their role is to "reinforce their popularity." It would be easier for them to do business based on BLACKPINK's existing popularity.
BLACKPINK expanded their popularity with "ddu du ddu du" and solidified their worldwide popularity with "KILL THIS LOVE." After that, BTS's Yokozuna Kaku and BLACKPINK's Ozeki Kaku were able to be easily accepted simply because they were girls. Even if they are promoted to Yokozuna, they will not be threatened by each other. In fact, I think there will be more opportunities to amplify each other's popularity.
As recently as four or five years ago, the American market was far away for K-POP. I now feel nostalgic about the days when K-Pop boys and girls, who thought this group could reach the world, were at the top of Billboard's world rankings.
Since it was very rare to appear on the "Billboard 200" or "Hot 100", it was a world ranking similar to American minor league baseball.
I was overjoyed when the leading boys and girls of the time ranked high.
So when CL (formerly 2NE1) released a solo song (hot 100) and barely made it into the rankings, I was impressed and said, "As expected of CL." However, now (hot100) I don't pay any attention to it even if I barely get caught.
This is because of the activities of BLACKPINK and BTS, who usually appear at the top of the (hot 100) when they make a comeback.
It seems that South Korea, the home of K-Pop, is unable to keep up with BLACKPINK's incredible worldwide popularity.
The unpopularity of the collaboration song "Ice Cream" with Selena Gomez shows this. Fans all over the world accept not only the cool music that BLACKPINK has built, but also the cuteness and purity they show through pop music, as part of their diversity, but BLACKPINK fans in Korea do not. It seems so.
I wonder if it's a strange stereotype, or perhaps they feel that only BLACKPINK's stages, where they perform ``ddu du ddu du,'' ``Kill This Love,'' and ``How You Like That,'' are authentic and wonderful.
I hope they will once again appreciate their charm and splendor in the ``Ice Cream'' music video.
<script type="text/javascript" src="//translate.google.com/translate_a/element.js?2db9cb=googleTranslateElementInit"></script> google-site-verification: google3493cdb
