The long-awaited comeback "S.E.S."
待望のカムバック「S.E.S.」
"20th anniversary of debut" S.E.S. "I feel the passage of time... We talked about refraining from TV appearances because of our visuals (laughs)"
At the height of their popularity, S.E.S. advanced to Japan and started their activities.
The entire J-POP music industry was booming at an unprecedented rate.
It was certainly an opportunity for them to gain popularity.
So SM Entertainment's plan for S.E.S. to advance to Japan was not wrong.
The result was a failure, but they gained a lot.
They knew that just going out on a momentary momentum would entail a big risk.
With that in mind, SM sent BoA as their second singer.
They must have carried out the plan after careful planning.
It must have been a tough decision for BoA, who was still in middle school, but SM believed in her talent.
If they trained her in the same style as Japanese singers, she would definitely be successful.
BoA's success gave TVXQ a lot of confidence and a platform to send them to Japan.
S.E.S. became a stepping stone to lead their juniors to success.
After their activities in Japan ended poorly, S.E.S. focused on their activities in their home country, but the price of their activities in Japan came back to haunt them and their popularity went down.
They were forced to disband.
The three must have been disappointed.
However, looking at the path they took after starting their solo careers, it seems that they were surprisingly fulfilling.
Eugene achieved great success as an actress, and Bada and Shu have both been doing activities that they have no regrets about.
When Eugene's career settled down after getting married and giving birth, it seemed like a turning point for each of the three.
It was a time when they could meet face to face, instead of just talking on the phone, and chat about their recent situations over coffee.
It was in this environment that S.E.S.'s comeback was decided.
How was their first concert (December 30th) to make up for the gap left undone by their disappointing breakup?
I can only imagine that the cheers of the eagerly awaited fans were incredibly loud.
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