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Skills are enough, but the rest is sense (international sense)? (EVERGLOW)

2025-02-07 05:31:00

Skills are enough, but the rest is sense (international sense)? (EVERGLOW)
スキルは十分、あとはセンス（国際感覚）が課題？（EVERGLOW）

A columnist from the US Billboard magazine has been paying close attention to the new girl group "EVERGLOW," which has been on a roll since its debut! Following in the footsteps of BLACKPINK, TWICE, and ITZY

EVERGLOW made a comeback with their second new album "HUSH (title song "Adios")" on August 19th.

In the past 22 days, the music video for the title song "Adios" has been viewed nearly 50 million times.

This is several times more than their debut song.

EVERGLOW debuted with "Bon Bon Chocolat" in March.

Even if an artist with no growth potential gets off to a good start, the number of views will stop at some point.

Fans will disappear, or they will lose interest in the music video and it will stop being played immediately.

You can find any number of songs that are no longer being played on YouTube.

When you find them, you can see that despite the excitement surrounding popular idols, the public mood is surprisingly cold.

In other words, it is not easy for an average rookie girl group to get their debut music video to 10 million views.

They are supported by people who have to make a living...if there is no prospect of popularity, they will have to withdraw.

EVERGLOW has become a girl group with a growing stock.

Their debut music video has continued to be played persistently and has become popular.

I can only think of a few girl groups that have increased the number of views to 40 million in six months, such as BLACKPINK, itzy, and IZ*ONE.

TWICE, who now reigns at the top, also seemed to have barely passed the mark with their debut song...

EVERGLOW broke out overnight as a girl crush group with the clean hit of their comeback title song "Adios."

At the time of their debut song, the girls' performances gave the impression of a variety of elements and directions, from cute to cool.

Although their performance skills were high, they also had an image of being directionless.

I think they gained popularity by attracting fans from all walks of life, from cute to cool.

In a sense, they were the second and third most popular girls, waiting to see what would happen.

From their stage performance of their comeback song "Adios," you could see that they were aiming for BLACKPINK's back.

It seems difficult to imitate BLACKPINK's thrilling stage.

Although there was a sense of awkwardness, the members of EVERGLOW put on a rough yet orderly stage.

At times, they gave the impression of having the scale and skill to keep up with BLACKPINK.

Girl crush music also requires a sense to not just make the performance on stage artificial.

Of course, on stage, it will be an important challenge for them to see how far they can hone their language sense, including that of BLACKPINK.