TWICE's passion and the results that have accumulated from it
TWICEの情熱とそこから積み上がった成果
TWICE will perform a special medley on 12/21 broadcast "MS Station Super Live"! First performance of the Japanese version of the popular song "What is Love?"
[Video] TWICE "BDZ" Music Video
I feel that TWICE has reached her own heights as a K-pop girl.
The results we are currently accumulating are always record-breaking. Of course, there are no girls who compare their achievements with TWICE.
If you bring up the past, the names of KARA and Girls' Generation will come up. However, it is nonsense to compare straight as long as the historical background is different.
From the summer of 2010 to the first half of 2013, K-POP caught the attention of Japanese fans with its freshness and rarity, partly due to the stagnation of J-POP. The boom was born partly because of the support from the media in the sense of stimulating the economy.
Girls' Generation boasts a high singing level to both themselves and others. Her singing and dancing weren't that great, but KARA's cuteness caught the eye. Both groups came to Japan and played the role of leading the boom as idol groups with ability.
The time (summer) and order (KARA → Girls' Generation) when both of them entered Japan, and the timing (the interval between the two debuting in Japan) was perfect.
Girls' Generation would have been popular even if the timing was slightly off, but in the case of KARA, it was during that summer that "Mr." sold well and the boom was sparked. The fact that their landing in Japan was a “backwater formation” was also a big factor.
It's not like "I won't kill a hunter if I go into a corner", but at that time, all the members of KARA had a unique energy, like "this is the place to die".
I would be irresistible if I could show you the performance of "Mr." with that energy.
"That's amazing"
A colleague who saw "Mr." on TV said.
"It looks like the Pink Lady is back. The kids are happy too."
KARA's popularity spread to the extent that an elderly man said so.
KARA has become popular in the living room, so Girls' Generation, who came to Japan a little later, should have been more active.
However, there was also a strong aspect that the boom was set up by the Japanese media, which understood the circumstances of the music market. Because it was such a boom, K-POP's popularity died down quickly when the shadows began to fade.
Neither KARA nor Girls' Generation could go against this trend.
★ In 2017, TWICE participated in the Kouhaku Uta Gassen with the same song as "TT -Japanese ver.-", which became a social phenomenon. With "One More Time", he won the Oricon Weekly Ranking 1st place and updated the record as a foreign artist. "Candy Pop" and "Wake Me Up" were big hits this year. As an overseas artist, he has continuously set new records. It is in the midst of a big break, mainly among teenage girls.
TWICE's popularity was not created by the circumstances of the times, nor was it created with the support of the Japanese media. If I were to pick out something that would lead to their popularity, it would be that TWICE is a multinational girl made up of members from Japan, South Korea, and Taiwan.
However, these circumstances are difficult to handle in media that thinks from a macro perspective.
In 2010, the Japanese media took up KARA and her girlhood from Korea so much, but when TWICE first appeared in Japan in 2016, the media treated TWICE plainly, both on TV and in newspapers. was Newspapers were limited to column articles in the corners. It's as if they agreed to treat each other in moderation until they became popular themselves.
However, after confirming that TWICE's popularity was rising through SNS, the major media began to fight to cover TWICE.
The achievements that TWICE has accumulated so far are not due to the circumstances of the times or the support of the media.
It was created with a dream and passion that endures busy activities that have no time to sleep.
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TWICEの情熱とそこから積み上がった成果
TWICE will perform a special medley on 12/21 broadcast "MS Station Super Live"! First performance of the Japanese version of the popular song "What is Love?"
[Video] TWICE "BDZ" Music Video
I feel that TWICE has reached her own heights as a K-pop girl.
The results we are currently accumulating are always record-breaking. Of course, there are no girls who compare their achievements with TWICE.
If you bring up the past, the names of KARA and Girls' Generation will come up. However, it is nonsense to compare straight as long as the historical background is different.
From the summer of 2010 to the first half of 2013, K-POP caught the attention of Japanese fans with its freshness and rarity, partly due to the stagnation of J-POP. The boom was born partly because of the support from the media in the sense of stimulating the economy.
Girls' Generation boasts a high singing level to both themselves and others. Her singing and dancing weren't that great, but KARA's cuteness caught the eye. Both groups came to Japan and played the role of leading the boom as idol groups with ability.
The time (summer) and order (KARA → Girls' Generation) when both of them entered Japan, and the timing (the interval between the two debuting in Japan) was perfect.
Girls' Generation would have been popular even if the timing was slightly off, but in the case of KARA, it was during that summer that "Mr." sold well and the boom was sparked. The fact that their landing in Japan was a “backwater formation” was also a big factor.
It's not like "I won't kill a hunter if I go into a corner", but at that time, all the members of KARA had a unique energy, like "this is the place to die".
I would be irresistible if I could show you the performance of "Mr." with that energy.
"That's amazing"
A colleague who saw "Mr." on TV said.
"It looks like the Pink Lady is back. The kids are happy too."
KARA's popularity spread to the extent that an elderly man said so.
KARA has become popular in the living room, so Girls' Generation, who came to Japan a little later, should have been more active.
However, there was also a strong aspect that the boom was set up by the Japanese media, which understood the circumstances of the music market. Because it was such a boom, K-POP's popularity died down quickly when the shadows began to fade.
Neither KARA nor Girls' Generation could go against this trend.
★ In 2017, TWICE participated in the Kouhaku Uta Gassen with the same song as "TT -Japanese ver.-", which became a social phenomenon. With "One More Time", he won the Oricon Weekly Ranking 1st place and updated the record as a foreign artist. "Candy Pop" and "Wake Me Up" were big hits this year. As an overseas artist, he has continuously set new records. It is in the midst of a big break, mainly among teenage girls.
TWICE's popularity was not created by the circumstances of the times, nor was it created with the support of the Japanese media. If I were to pick out something that would lead to their popularity, it would be that TWICE is a multinational girl made up of members from Japan, South Korea, and Taiwan.
However, these circumstances are difficult to handle in media that thinks from a macro perspective.
In 2010, the Japanese media took up KARA and her girlhood from Korea so much, but when TWICE first appeared in Japan in 2016, the media treated TWICE plainly, both on TV and in newspapers. was Newspapers were limited to column articles in the corners. It's as if they agreed to treat each other in moderation until they became popular themselves.
However, after confirming that TWICE's popularity was rising through SNS, the major media began to fight to cover TWICE.
The achievements that TWICE has accumulated so far are not due to the circumstances of the times or the support of the media.
It was created with a dream and passion that endures busy activities that have no time to sleep.
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