HYBE enters the girls' front and establishes a new label "ADOR"
HYBEガールズ戦線に参入、新レーベル「ADOR」設立
HYBE establishes new label "ADOR", Min Hee Jin group to debut in 2022
HYBE has risen to become the top music agency in the K-POP industry thanks to the success of BTS.
The boys' lineup boasts a strong lineup including BTS, TOMORROW X TOGETHER, ENHYPEN, NU'EST, and SEVENTEEN.
However, when it comes to girls' groups, they have not produced any notable groups.
After debuting GLAM in 2012 and failing to produce notable results, they have not been involved in developing girl groups. In 2020, they brought GFRIEND under their umbrella in an attempt to change their image from a pure image, but this plan also failed.
HYBE welcomed Min Heejin, who is considered a pioneer who introduced the concepts of "visual directing" and "concept" to SM and changed the market trend.
The company appointed Min Heejin, who has a proven track record, as CEO (of the label) to focus on developing new girl groups.
Min Heejin, who has taken over as head of the label, expressed her aspirations as follows.
Min Heejin: With the launch of a new label, we are ready to bring about change in the music industry once again. We will release artist IP and content that shows ADOR's unique philosophy without being afraid of new challenges.
★ "ADOR" plans to introduce its first new girl group in 2022.
Until now, the group has been called "Min Heejin Girl Group" and has attracted a lot of attention.
In 2019, they held the "Plus Global Audition" to recruit members.
The group will be produced with these members as the core, and CEO Min Heejin will oversee the project.
In addition to this group, HYBE is also preparing to debut a group featuring former IZ*ONE members Miyawaki Sakura and Chaewon.
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