EXID style and popularity

EXID style and popularity

 EXIDスタイルと人気

EXID announced on their official SNS that they will hold their first fan club inauguration ceremony at Yonsei University Auditorium on September 11th at 7:30pm.


On the 30th, their agency BANANA CULTURE announced on their official SNS that their girl group EXID will hold their first fan club inauguration ceremony at Yonsei University Auditorium on September 11th at 7:30pm.


EXID, who debuted in February 2012, did not attract much attention in the K-pop world.


However, they gained popularity when they released their third single "UP&DOWN" on August 27th, 2014.


The single "UP&DOWN" was not a good success when it was released, as it immediately dropped off the charts, but on October 9th, a video of member Hani performing "UP&DOWN" was uploaded to YouTube.


This became a hot topic in the music industry, and the single "UP&DOWN" made a comeback up the charts. Finally, on November 28th of that year, it reached No. 1 on Mnet, No. 2 on MelOn, No. 5 on Bugs, and other high rankings.


On December 24th, it reached No. 1 on MelOn. Due to their popularity, EXID made another comeback on Music Bank on December 5th, and on December 26th, they were nominated for No. 1 on Music Bank for the first time.


On January 8th, 2015, they reached No. 1 on cable channel Mnet's M Countdown for the first time since their debut, and on January 9th, they also reached No. 1 on KBS 2's Music Bank, making it their first time to reach No. 1 on terrestrial TV.


(From K-POP News)


EXID's hit "UP&DOWN" was an accidental one.


It had been almost two years since their last comeback with this song, but they didn't get a good feeling.


Their enthusiasm had gone to waste, and the girls must have been very disappointed.


Their performances had not lost their charm.
They focused on one member of the group's performance and uploaded the video to YouTube, and their popularity soared.


Hani was the star of the show.


Videos of Hani's performance alone gained more and more views.


Their charts started to reverse, and they even started to be invited to perform on music shows.


Even after they became popular, their progress was steady. There were signs that their fans were eager for their next song.


But they never rushed.


They didn't rush, and they valued the image they showed to their fans.


Their comeback songs were always connected to their previous songs, and they became popular.


Maybe...EXID's fan base hasn't exploded.


But seeing how their stage capacity has been gradually increasing, perhaps they have a unique (attractive style?) that keeps fans from leaving them once they've joined them.


EXID will hold a fan club launch ceremony four years after their debut. It's also unusual that they hold a fan club launch ceremony so late.


There's no need to rush, but I hope that those who are making their debut in Japan will be able to make it happen.

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