The music that Red Velvet and K-POP girls aim for
Red VelvetとK-POPガールズが目指す音楽
Super Junior's Donghae & Eunhyuk Come Back to No. 1 on "Music Core", Beating Red Velvet and TWICE
Red VelvetとK-POPガールズが目指す音楽
Super Junior's Donghae & Eunhyuk Come Back to No. 1 on "Music Core", Beating Red Velvet and TWICE
Red Velvet debuted in August 2014. At that time, the popularity of K-POP, driven by girl groups, was beginning to decline. Girls' Generation and f(x), who led the boom, aimed at the world with cool music. However, changes have occurred in Japan, where the boom first landed. Although they accepted cool music, many fans wanted cuteness from the members. It can't be helped since most of the fans who supported their music were female fans.
For example, KARA's "Mr." appealed to women's coolness and sexiness. However, it was reborn as a cute dance music by having a girl under the age of 10 dance.
Girls' Generation, who made their cool debut with "into the new world", also launched "Genie" with beautiful legs when they came to Japan. However, it was "Gee", in which they danced with all their cuteness, that gained even more popularity.
Leaving the discussion and appreciation of beautiful legs up to the men, many fans sang "Gee" while aiming for physical contact with the girls. It can't be helped because most of them were female fans.
2NE1, who had a breakthrough in South Korea surpassing Girls' Generation, came to Japan with enthusiasm. However, the music that is devoted to "coolness" has only secured a certain fan base in Japan. Because the visual is weak, it can not be reborn.
In the end, after wandering around the world in search of new ports of call, the group was forced to disband with nowhere to settle down.
Considering the current situation where the music of BLACKPINK and (G)I-DLE is gaining citizenship, it may have been 7 years too early for 2NE1 to dominate Japan and Asia with their “cool” music. .
"Their music isn't old at all." If they debuted with that song now, they would have received the support of many fans. It should have become very popular in Southeast Asia, where economic power has risen.
When the K-POP fleet left Korea, there would have been no singers who wanted to sell themselves with "cuteness". I don't think they thought that "cuteness" would become a business in Japan.
"The reason for this may be that they underestimated the financial situation of teenagers..."
The concept of "cuteness" alone won't last long even if it becomes popular. K-POP, which was launched through trial and error, was initially
"If you don't have coolness and sexiness, you won't be accepted in the world"
I don't know if it was regarded as a gold medal. However, the creators of K-pop in 2010 must have been immersed in such thoughts.
In the case of girls, they generally follow behind the steps of the boys.
When the boom in 2010 came to an end, the Brown Eyed Girls, who were the guru of the girl group, made a big break with the "sexiness" and "coolness" of women. The representative song is "Abracadabra". That song must have been a pioneering song for fans who were doing K-pop flash mobs around the world. There must have been many fans who fell in love with K-POP after seeing the song's flash mob.
"I'm one of those who was horrified by their "cheeky dance"." The dance of the head family was infinitely cool. But this dance changed the image in places all over the world. It was humorous, adorable, and smiling.
However, the Brown Eyed Girls had only one hit, "Abracadabra."
No matter how cool you are, the more you insist on a sexy and competitive music stage, the more boys will grow tired of it. Rather, there is a place where it is secretly repeated that it is not asserted. It's the same psychology that makes you want to chase after someone who is shy rather than being proud.
On the other hand, girls tend to think more about the inner side of the expression rather than the sexy outer side, and it's easier to empathize with them. "Abracadabra" continued to be covered with dance by many girls, but I didn't jump on the next similar song. If it doesn't become a hot topic among men, they won't even want to cover it. That's the sexy dance.
I've made a lot of arguments, but Red Velvet's music also put "coolness" at the forefront when it debuted.
The proof of that was the debut stage where both the dance and the song were extremely strenuous. I felt that the group was of a very high standard. It was good, but I didn't feel the sex appeal at all, probably because I was too focused on the stage. Thinking about it now, I was arrogant. I used to think that an idol is someone who winks when looking at the camera and makes all sorts of facial expressions.
Now I'm starting to get a good impression of their performance as they work towards the overall performance of the stage. I am drawn into it without realizing it. It's not like I'm denying the performances of MOMOLAND and other girls who create pinpointed facial expressions and gestures.
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