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Get over the “comeback gap” (Red Velvet)







Get over the “comeback gap” (Red Velvet)
カムバの空白」を乗り越えろ(Red Velvet)




“Aespa priority?” Red Velvet’s “comeback blank” period is like military service….. “Impact of Irene scandal”



★ Red Velvet's comeback seems to be delayed. This is the longest "blank period" since their debut, and it is attracting attention.
Red Velvet's last comeback was on December 23, 2019. Released the repackaged album "The ReVe Festival Finale" and started with the title song "Psycho". During the group's activities, an accident occurred during rehearsal in which Wendy was seriously injured, and the group's activities ended after just one week. Since then, the group has not released any new music.


★A lot of comments from netizens refer to Irene's "power harassment" incident as a reason for the delay in her comeback. In October of last year, Stylist A's revelations led to an uproar in which Irene was forced to apologize. After that, Irene refrained from activities. It is believed that the comeback was postponed due to this.
 We have also heard people mentioning "aespa". aespa is a new SM group that debuted in November of last year, right before the aftermath of the Irene scandal subsided. At the time, there was a view that Red Velvet's debut had been brought forward because the Irene scandal had disrupted Red Velvet's activities. There are concerns among fans that SM will prioritize its aespa and treat Red Velvet poorly.


(Korean online community reaction)
▼“It’s Irene’s fault.”
▼ “If it wasn’t for the Irene incident, I think it would have already come out.”
▼"I tried to release it, but I think it was postponed due to Irene's incident."
▼"Psycho's grades were very good. I think he slipped because of the commotion."
▼"Wendy SBS accident, delayed due to Irene incident"
▼“It will come out in the summer.”
▼“Yeri said that she would prepare for her comeback after the web drama ended.”
▼“Looking at the tweet posted by Psycho composer yesterday, the comeback will be in July.”
▼ "Will it be like f(x)? After debuting in AESPA, there has been a long hiatus, perhaps due to a lack of talent. Isn't this year the contract renewal?"
▼“I think aespa’s debut has been hastened due to the Airin incident.”
▼"The voices of the Redbell members are good, and the quality of their songs is improving. If it wasn't for Irene's incident, they would have come out sooner. I somehow feel like good songs go to aespa."
(Aespa is making a comeback with new song “Next Level” – Winter’s photo released)
▼"I'm already renewing my contract. I'll be active with Aespa, and I think Redbel will be removed."
▼ “He will be forced to eat cold rice and promote aespa. With the Irene incident, that time has come sooner.”




Business is successful in any industry based on the relationship between supply and demand. The same thing is true in the entertainment world (movies, music, etc.).
I don't think SM is such a weak agency that if they focus on aespa, they won't have any energy left over to focus on Redbell. An agency as large as SM would be able to grasp in almost real time the sales potential of their leading talent.
Of course, since our performance is in line with past results, there are many aspects that we cannot predict going forward.
That's why he's so sensitive to scandals involving the talents he controls. If you get caught up in it, even if you don't perform as well as you have in the past, you could end up not only at zero, but even more depressed.
In the end, Red Velvet took a one-and-a-half year hiatus after their comeback in 2019, but it would be unreasonable to blame Irin solely for this.
Looking back now, I may not have been able to see the truth as to why Irene ended up like that. Maybe he just let Irene get away with it...
Irene caused a commotion in October last year. If the previous one was a comeback in 2019, then isn't it already a 10-month hiatus? A while ago, around summer, Irene did unit activities with Seulgi.
The two's unit activities were well-received, and if Red Velvet made a comeback with that momentum, it would have become extremely popular.
A businessman would never lose sight of the timing, but for some reason I felt a pause.
Out of this blank state, the Irene commotion broke out. I wonder if it meant that Irene relaxed after taking a breather... If it came loose, why did it happen?
Due to the success of the unit, there is a possibility that there was a conflict within Irene regarding Red Velvet's activities and her own individual activities.
If it had been 10 months since their previous comeback, there should have been more concrete talk about their comeback.
At that time, how did Airin react to the group's comeback talk?
Since she is the leader of the group, she should have a lot of say, but what kind of thoughts did Irene convey about the comeback? At this time, I wonder if there was any rift between him and the production team over the timing of his comeback...


After that, Irene's power harassment scandal broke out, and her arrogant attitude became a problem, causing great damage to both Irene as an individual and the group.


The concerns about whether Red Velvet will be able to make a comeback or regain their popularity lie with the fans who exaggerated the uproar in their hearts.
However, there is no need to worry too much.
As long as there is good music, good dance, and passion, an idol group can quickly make a comeback. You can regain your popularity. Same goes for Red Velvet.
The only thing I'm worried about is whether or not they can regain their freshness as idols that have become rusty due to blanking.
There's no way SM can't make a comeback with these kids.
I want Red Velvet to overcome the gap between comebacks and live up to expectations.




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