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“MORE & MORE” English version expected to be a big hit







“MORE & MORE” English version expected to be a big hit
「MORE & MORE」英語バージョンの大ヒット期待 





TWICE will release the English version of their latest song “MORE & MORE”! Stepping into global expansion



★ It has been revealed that the popular K-POP girl group TWICE will release the English version of their latest song "MORE & MORE" released in Korea.
It is unclear what format the release will be in, but this year, JYP Entertainment (hereinafter referred to as JYP), the major entertainment agency to which TWICE belongs, will release a new record to Republic Records, the US label to which Ariana Grande, Taylor Swift, etc. belong. (Republic Records)”. It was also reported that TWICE would first release a song as a stepping stone to global expansion. Korean and Japanese versions of "MORE & MORE" have been announced so far, but what will the English version be like? I can't wait for the release.




Although the American tour was criticized for having only three singers (Jihyo, Nayeon, and Jeongyeon), TWICE was able to record revenue from this tour that approaches that of world stars BLACKPINK.
No matter what you say, it can be said that TWICE has proven that they are second only to BLACKPINK in popularity as K-Pop girls in the United States.




When TWICE became popular with "tt", looking back, the third Hallyu boom was occurring. BTS rode this boom like a wave and went all the way to America. BIGHIT had clearly sensed that the time had come.
Although they were making a big splash in Japan, it can be said that they had bigger dreams for this wave.
On the other hand, TWICE's popularity in Japan has been unprecedented. Naturally, there must have been some momentum behind this popularity. However, they decided to settle down in Japan. Even though there were three Japanese members, there was no way they could have diverted their efforts to other countries.
I wonder if the bitter taste of Wonder Girls and Girls' Generation was flickering in Representative Park's mind...
I think if TWICE had also aimed for the United States at the same time as BTS, BTS might not have become the dominant group. TWICE also became a moderate success, and other boys and girls (BLACKPINK) should have been more active in America.
As a result, in America (2016, 2017, 2018, 2019), BTS dominated, and in Japan and other Asian countries, K-pop groups below TWICE became active.
However, at that time, I don't really know if TWICE really missed out on a big opportunity. It's true that I'm in a different position than I am now...
However, it is a shame that the world tour that was supposed to take place this year was hampered by the fear of the new coronavirus and could not be held. I feel like quite a few ONCEs had tears of regret in their eyes while watching the online tour...
Because images can never surpass real life...
For TWICE's future, we hope that the English version of "MORE & MORE" will be a big hit.



★Related articles


TWICE transforms into BLACKPINK during live broadcast! ? It's so cute how she cheerfully deals with unexpected incidents.




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