What are you going to do now...? (ITZY)
これからどうする…？（ITZY）
★ TZY is a group that is well-known for its dancing and performance, but "weak vocals" are often pointed out.
The absence of a main vocalist and the similarity of the members' voices make the songs sound monotonous.
This is not a problem that can be solved by the quality of the songs, but is related to the member composition. This leads to a pessimistic view.
The reason why ITZY's "stagnation" is so strong is because of the great success of "aespa", who debuted two years later.
Like JYP, "aespa" is affiliated with SM Entertainment, a major agency.
They suddenly made a big break with "Next Level", released the year after their debut, and instantly made a name for themselves as the top girls in the K-POP world.
With the success of aespa, ITZY's position as a leader among the new generation of girls, overlapping with part of TWICE's fandom, seems to have faded away in an instant.
Looking at the rapid growth of aespa, it would be cruel to look back on the past two years of ITZY, whose popularity plateaued at a certain point.
ITZY also showed great success for a while after their debut, but when girl group EVERGLOW debuted after them, they began to lose some of their popularity. This was because they were associated with a girl crush image.
In the girl crush category, BLACKPINK has formed a global fandom.
When ITZY first started out, it looked like they would become a rival force to BLACKPINK.
That was the kind of determination you could sense at first.
They have members who can speak languages, and if they enter Japan early on and aim for America, it seemed like they could start a trend like that.
However, perhaps because it seemed like this would affect TWICE's popularity, their debut in Japan was delayed, and the girl crush style they had on stage was mixed with a more expressive, cute style.
Before you knew it, they had the image of a group of girls with cute singing voices and cool dancing.
I don't think they lack singing ability, but it may be a big factor that they didn't have a member who could stir up the stage with the roughness of rap like BLACKPINK's Jennie or Lisa.
This year, there is a trend of notable new girl groups debuting one after another from HYBE, YG, and JYP.
CJ ENM's audition program "Girls Planet 999: Girls Festival" was like a festival to encourage the rise of the next generation of girls.
Kep1er, who was selected from the auditions to debut at "Girls Festival," has been selling 150,000 copies of their debut album.
The girls that have branched out from them are also preparing to debut one after another.
It's the same situation as when IZONE was born. Although many girl groups have appeared since then, no other girls have been particularly successful apart from IZONE.
However, it cannot be denied that they have pushed the girls from before into the distant future, encouraging a new generation of girls to take over.
If there are concerns about their vocal ability amidst the expected fierce competition, there may be concerns that ITZY will be pushed back into the past by the rush of new girls to debut following Kep1er.
There are many girls who are good at singing and dancing but have not become popular...ITZY is a group of girls with excellent singing and dancing skills, but I can't help but feel that they have not yet been able to show their true talents because they rely too much on tricky performances.
It is true that they have to compete with what they have. They gained popularity with their performances that are as skilled as precision machinery, but their popularity did not grow as much as expected.
If fans are pointing out their weak vocals, ITZY should compete there. Instead of focusing on performances, which had limited their popularity, they should focus all their energy on singing...
I want ITZY to prove that they are not the kind of girls who will disappear in the aftermath of the "Girls' Festival" girls.
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