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TWICE's "Merry & Happy" from "Heart Shaker"

2024-07-21 06:15:55

TWICE's "Merry & Happy" from "Heart Shaker"
「Heart Shaker」から「Merry ＆ Happy」のTWICE

JYP Entertainment postpones the release of TWICE's new music video by one day in memory of the late Jonghyun (SHINee)

It has been revealed that JYP Entertainment will delay the release of the music video (MV) for the new song "Merry & Happy" by its girl group TWICE by one day.

On the 19th, JYP Entertainment posted a message on their official SNS saying, "The MV for 'Merry & Happy', which was scheduled to be released at midnight on the 21st, will be released at midnight on the 22nd. We ask for your understanding, fans who are waiting."

The 21st is the day that the funeral procession of SHINee's Jonghyun (27 years old at the time of death), who suddenly passed away, will take place. As a result, JYP Entertainment has also decided to postpone the release of the new music video by one day in memory of the deceased.
(From K-POP News

We are moving from an era of listening to music to an era of watching. The emphasis is shifting from listening to being intoxicated to enjoying watching.

After "Heart Shaker," TWICE is releasing a music video for "Merry & Happy."

It's unusual. Up until now, it was common to release the title song of an album in an MV and then finish off the performance with that as the core.

Did they bring out "Merry & Happy" because the momentum of "Heart Shaker" had waned?

I looked up the number of views for "Heart Shaker" on YouTube. It's not waning. It has already reached 46 million views, even though it has only been eight days since it was uploaded.

"Merry & Happy" "Happy" has also been well-received, so they apparently made a music video for it.

It's hard for the members to work on two or even three new music videos. It takes as much effort to make one dance as it does to make several songs.

But having lots of new music videos is a good thing. It makes a good impression on fans. This will surely increase fans' opinions of TWICE.

The boy group BTS, who made their comeback in September, caused an explosive surge in popularity with their title song "DNA" followed by "Mic Drop" and "GOGO". Not only "DNA" but also the dances for "Mic Drop" and "GOGO" were very popular and loved by fans all over the world.

It's amazing that the video of their TV music stage has been viewed 10 million times.

The JYP agency may have been inspired by this method.

Following BTS, they are serious about heading to the West Coast of America, not just posing.

It seems that they may challenge America after their Japan tour next year...